1. CURRICULUM VITAE
PERSONAL DETAILS
SURNAME: WEIDEMANN
FIRST NAMES: LORNA ESTER
ADDRESS 8 INSINDE ROAD
WELTEVREDEN PARK
1724
DATE OF BIRTH 1972-11-27
TEL NO 073 399 4488
ID NO 7211270040088
GENDER FEMALE
NATIONALITY SOUTH AFRICAN
MARITAL STATUS MARRIED
HOME LANGUAGE ENGLISH
OTHER LANGUAGE AFRIKAANS
DRIVERS LICENCE CODE 8
HEALTH GOOD
CRIMINAL OFFENCES NONE
EDUCATIONAL DETAILS
LAST SCHOOL ATTENDED MOWAT PARK GIRLS HIGH (DURBAN)
GRADE PASSED GRADE 12
SUBJECTS ENGLISH, AFRIKAANS, BIOLOGY, TYPING, ART
HOME ECONOMICS
YEAR COMPLETED 1991
EXTRA CURRICULAR ACHIEVEMENTS
TOASTMASTERS 1991

2. EMPLOYMENT HISTORY
CURRENT POSITION
COMPANY: CONTINENTAL OUTDOOR MEDIA
POSITION: SENIOR ACCOUNT EXECUTIVE
15 JANUARY 2010 – 31 AUGUST 2015
DUTIES: SENIOR ACCOUNT MANAGEMENT
OUTDOOR MEDIA PLANNING
OUTDOOR MEDIA STRATEGIE
MARKETING COMMUNICATIONS
EVENTS PLANNING
DEALING WITH ALL CLIENTELE ON ALL LEVELS.
SELL TO A CROSS SECTION OF THE INDUSTRY FROM MEDIA
DIRECTORS TO MEDIA PLANNERS, FROM MARKETING
EXECUTIVES TO MARKETING DIRECTORS.
HANDLE ALL CALLS AND APPOINTMENTS PROFESSIONALLY
AND EFFICIENTLY, OFFERING SUPERIOR AND EXCELLENT
SERVICE.
COMPLETE ALL CONTRACTS AND RELEVANT ADMIN
TIMEOUSLY.
ACHIEVE AND EXCEED INDIVIDUAL MONTHLY TARGET,
THEREBY CONTRIBUTING TO THE OVERALL REVENUE
BUDGET OF THE DEPARTMENT.
ENSURE ALL SIGNAGE IS IN GOOD CONDITION AT ALL TIMES,
AS WELL AS REPORTING ANY MAINTENANCE, ACCIDENT OR
CONSTRUCTION TO THE OPERATIONS DEPARTMENT IN ALL
AREAS.
SEEK NEW BUSINESS OPPORTUNITIES BY COLD CALLING,
FOLLOW UP ON RENEWALS AND PENDING DEALS,
CONTACT EXISTING CLIENTS ON A REGULAR BASIS.
OFFER EXCELLENT AFTER SALES SERVICE.
TAKE RESPONSIBILITY IN RESOLVING CUSTOMERS QUERIES
AND COMPLAINTS.
RETURN MESSAGES AND RESPOND TO FAX AND E-MAIL
MESSAGES TIMEOUSLY.
KEEP ABREAST OF PRODUCT KNOWLEDGE, COMPETITORS
AND THE OUTDOOR ADVERTISING INDUSTRY IN GENERAL.
PERFORM AD HOC DUTIES AS AND WHEN NECESSARY.
MAINTAIN ALL COMPANY DISCIPLINE, POLICIES AND
DEPARTMENT STANDARDS AND RETAIN CONFIDENTIALITY
AT ALL TIMES.
MAINTAIN A CONTINUAL HIGH LEVEL OF SERVICE TO THE
ADVERTISING INDUSTRY.
CURRENT PORTFOLIO:
KWA-ZULU NATAL: DEALING WITH DRECT CLIENTS AND AGENCIES.

3. GAUTENG: SMALLER AGENCIES AND DIRECT CLIENTS IN GAUTENG.
MAIN CLIENT: LARGE BANKING INSTITUTE, SPEND TO DATE OF 20
MILLION.
TARGET - R36, 000,000.00
COMPANY: BOSELE PLACEMENTS
23 MARCH 2009 – 31 DECEMBER 2009
POSITION: FINANCE AND ADMIN MANAGER
DUTIES: DEBTORS
A. INVOICING
B. DEBTORS CONTROL
C. STATEMENTS
D. DEBTORS’ RECONCILIATION
E. LIAISING WITH CUSTOMERS
CREDITORS
A. RECEIVING INVOICES
B. PAYMENTS
C. LIAISING WITH CREDITORS
D. STATEMENT ANALYSIS
E. CONTROLING EXPENSES ON BUDGET
BUDGET (IMPLEMENTATION, PLANNING & CONTROL)
PAYROLL
HR DUTIES
STAFF MANAGEMENT
ADMIN MANAGEMENT
TENDER PROCESSING
SLA MAINTENANCE
COMPANY: TUBATSE CHROME
1 JUNE 2008 – 18 MARCH 2009
POSITION: EXECUTIVE ASSISTANT TO MANAGING DIRECTOR
DUTIES: ALL CORRESPONDENCE
TRAVEL ARRANGEMENTS (FLIGHT & HOTEL)
WEEKLY PLANNING & SCHEDULES
SWITCHBOARD
MINUTES OF MEETINGS
CUSTOMER LIAISON
MANAGEMENT OF PETTY CASH
SERVER BACKUPS
FILING
FUNCTION CO-ORDINATION
PERSONAL PLANNING FOR MD
COMPANY: CASH CRUSADERS FRANCHISING

4. 19 JUNE 2006 – 30 MAY 2008
POSITION: PA TO OPERATIONS REGIONAL MANAGER &
SECRETARY TO FOUR OPERATIONS MANAGERS
DUTIES: ALL CORRESPONDENCE
COLLECTION OF MONTHLY TURNOVERS (68 STORES)
COMPILING OF SPREADSHEETS
TRAVEL ARRANGEMENTS (FLIGHT & HOTEL)
MATRIX (MONTHLY SPREADSHEET FOR 60 STORES
TURNOVER GROWTH ACTUAL VS. BUDGET)
STOCK AGE ANALYSIS SPREADSHEET
WEEKLY PLANNING & SCHEDULES
SWITCHBOARD
MINUTES OF MEETINGS
CUSTOMER LIAISON
MANAGEMENT OF PETTY CASH
SERVER BACKUPS
FILING
FINANCIAL ANALYSIS
(COMPLETED OPERATIONS MANAGEMENT TRAINING IN 2007)
KEY SKILLS AND COMPETENCIES:
COMPUTER LITERATE
 MICROSOFT EXCEL
 MICROSOFT WORD
 MICROSOFT POWER POINT
 MICROSOFT PROJECTS
 PASTEL
 FUSION
OTHER SKILLS
 DEBTORS – INVOICING, DEBT COLLECTION, PAYSTELL CONTROL.
 CREDITORS – ENSURING INVOICES ARE CONTROLLED, PAYMENTS ARE MADE TO
CREDITORS.
 PAYROLL – LOADING OF NEW EMPLOYEES, CONTROLLING LEAVE, REMUNERATION,
COMMISSION AND TERMINATIONS. LOADING CONTRACTORS. CONTROLLING
CONTRACTORS’ TIMESHEETS.
 BUDGET – COMPILE ANNUAL BUDGETS, CONTROL EXPENDITURE, MONTHLY
MANAGEMENT REPORTS ON BUDGETS.
 DEALING WITH CUSTOMER COMPLAINTS.
 FUNCTION ORGANISATION.
 EFFECTIVE TIME MANAGEMENT.
 HR (NOT QUALIFIED BUT HAVE PERFORMED THIS RESPONSIBILITY IN PREVIOUS
WORKING ENVIRONMENTS).
 CASUAL SALARIES (NOT QUALIFIED BUT HAVE PAID CASUALS ON AN IN-HOUSE
SYSTEM).

5.  RETAIL EXPERIENCE (MERCHANDISING, STOCK ROTATION, STOCK ORDERS, STOCK
TAKE).
 INITIATING A DISCIPLINARY ENQUIRY (INFORMAL TRAINING THROUGH CCMA).
 COMPILING DOCUMENTATION FOR INSURANCE COMPANIES.
 TEAM BUILDING.
 MANAGEMENT (COMPLETED AN INFORMAL COURSE THROUGH DURBAN CHAMBER
OF BUSINESS).
 OPERATIONS MANAGEMENT.
PREVIOUS EMPLOYMENT DETAILS
COMPANY: GENSEC PROPERTIES
PERIOD: 03/06 TO 06/06
POSITION: PROPERTY ADMINISTRATOR
COMPANY: MASS DISCOUNTERS/GAME STORES
PERIOD: 06/05 TO 02/06
POSITION: STORE SECRETARY / HR ADMINISTRATOR
COMPANY: FLEMING STAFFING SOLUTIONS
PERIOD: 11/02 TO 05/05
POSITION: (PERMANENT TEMP)
PA, SECRETARY, TEAMBUILDING ASSISTANT,
FUNCTIONS COORDINATOR
COMPANY: PARACON HOLDINGS
PERIOD: 03/02 TO 10/02
POSITION: CALL CENTRE MANAGER
COMPANY OWN BUSINESS (NAIL SALON)
PERIOD 09/97 TO 02/02
References
Continental Outdoor Media Darren McKinon
011 514 1668
082 879 6300