Presentation delivered by Lauren Swain, Localgiving at Pembrokeshire Funding Fair 2017 explaining support available from Localgiving and promoting online fundraising

1. A free year of help
with online fundraising
for charitable groups in Wales
- plus lots of match funding
join.localgiving.org/wales

2. The internet is used daily or
almost daily by 82% of adults
£2.4 billion is now being
donated online and by
mobile annually in the
UK* (1/4 of all
donations)
The average online
donation is double that
of an offline donation

3. In July 2016 we launched our
Wales Development
Programme – 250 spaces
As part of this offer, you get 1
free year of membership
(usually costs £96 incl. VAT)
220+ Wales groups signed up
Wales programme members receive:
1. Ability to process one-off and monthly
donations with Gift Aid – unrestricted
2. Fundraising and Appeal pages
3. £200 match funding incentive
4. Access to Match Fund Campaigns
5. Fundraising training and resources
6. One-to-one support from Lauren
(Cardiff) and Emma (Rhyl)
Criteria – groups must: be charitable;
benefit Wales; and have a bank account.

4. A Localgiving online donation page

5. ● If you’ve got a particular part pf your
work to go into more detail about then
you can do this on a project page
● If you think that certain people would
only want to hear about a certain project
rather than your work as a whole you
can send them directly to this page as it
has a unique URL
● Gift aid and matchfunding can be applied
to this page too, as with all of a group’s
pages
● These pages are ongoing and have no
deadline on when the page expires.
Project Pages

6. ● If you’ve got something specific to
fundraise for then an appeal can
work really well
● You can easily benefit from Gift Aid
on online donations to appeals
● 90 days limit
● A lot of groups save their £200
match funding for their first appeal
● Appeals require effort to make them
work but can reach a wider
audience than your typical
supporters!
Appeal Pages

7. • These are perfect if you have
supporters who want to fundraise
for you and are free to set up
• On Localgiving each fundraiser
brought an average of 16 new
online donors to their charity and
raised £520 per charity
• Unlimited number of pages
• Fundraisers are great
ambassadors for your group
• All the donations raised through
fundraising pages can be tracked
Fundraiser Pages

8. What does it look like when a group logs into their account?

9. Example of one of our annual match fund campaigns
Local Hero – runs for all of April
• Each active fundraising page on Localgiving will
be eligible to take part.
• Fundraisers will be ranked according to the
number of unique donors who sponsor their
page within the campaign start and end dates.
• The top 20 fundraisers at 23:59:59 on Sunday the
30th of April 2017 will be declared the winners
and the groups they are raising money for will
received prizes ranging from £1000-£100.

10. Local Hero – 2 Wales programme winners in 2017

11. Example of one of our annual match fund campaigns
• New for 2017
• Donations up to the value of £25 will be doubled in 10am-23.59pm
• Up to £250 match funding available per group

12. Example of one of our annual match fund campaigns
Grow Your Tenner
17th Oct 2017, for 1 month or until used up:
• New direct debits will be doubled in
months 7-12 of their first year
• Donations matched up to £10
2016 GYT outcomes:
Total raised: £1,091,781
One-time donors: 16,204
Direct Debits: 4,276

13. Fundraising Toolkit – extra resources when match funds are running

14. Donation process
We do take a 5% fee on donations (the same as Justgiving) and Payment processing fees (1% +
10p for UK Debit Cards). But this just goes a small way towards the great benefits you get and
we still fundraise a lot ourselves to fund the rest. This is what that looks like:
Plus ALL groups get gift aid – so those who aren’t registered charities get 25% extra on every
donation that they could not get anywhere else

15. Paul Popham Fund, Renal Support Wales

16. The Bridge Mentoring Plus
Scheme
● Never asked for donations before
● Raised over £1,100 from 50 new
donations through GYT
● All staff got behind the effort
● Fundraised through existing events
● Much easier to make that ‘ask’ with
a match fund incentive

17. Friends of the City of
Swansea Botanical
Complex
● Entirely led by volunteers aged 70+
● Their first ever appeal - over 90
days raised £4,384.50
● Included £382.50 gift aid, £200
Wales match funding and £510
GYT match funding
● Reached donors they didn’t know
existed and raised a lot offline too
● Traditional methods worked well

18. Find examples of similar
groups experiencing
success with Localgiving

19. 1. Sign-up and claim your free membership
at join.localgiving.org/wales
2. Login and explore the fundraising toolkit
– e.g. tips for adding a donation button
3. Regularly promote your donation page
to your network – we can build this too
4. Consider what how to use your £200
match funding – an appeal?
5. Make the most of free support - Book
onto local training sessions
6. Check your Localgiving account
regularly for donations and thank your
donors!
Localgiving
checklist &
actions to take
away
Promo code for free
year: WALES250

20. Questions?
It is a risk-free opportunity and there has never been a better time for groups in
Wales to start online fundraising!
Sign-up and use promo code WALES250 to claim your free membership at:
join.localgiving.org/wales
Lauren Swain (South Wales)
07808889672
lauren@localgiving.org
@LaurenS_SWales
General Localgiving helpline
0300 111 2340
help@localgiving.org
@Localgiving