The concept iBeacon

1. The Concept i Beacon
PREVOST Typhaine
BENINTENDI Lorine
MBA 2A
Mrs Craig

2. iBeacon Technology
• Ibeacons or Beacons are a low-cost
piece of hardware
• They are small enough to be attached to
a wall or countertop
• It uses battery-friendly, low-energy
Bluetooth connections to transmit
messages or prompts directly to a
smartphone or tablet.
• They are poised to transform how
retailers, event organizers, transit
systems, enterprises, and educational
institutions communicate with people
indoors.

3. How does it work with mobile devices?
• iBeacon is the name for Apple’s technology standard
• It allows Mobile Apps (running on both iOS and Android
devices) to listen for signals from beacons in the physical
world and react accordingly.
• iBeacon technology allows Mobile Apps to understand their
position on a micro-local scale, and deliver hyper-contextual
content to users based on location.
• The underlying communication technology is Bluetooth Low
Energy.

4. Personalized service for an independent hotel
For a Hotel-Spa
 Send personnalized information on new or specific treatments based on
the information form that the client has to fill up before doing a
treatment at the spa
 So based on :
 Skin type
 Illness or problems (difficulty to sleep , problem of stress)
 Specific allergies

5. What do hoteliers have to understand to use
Beacon tech without cyberstalking?
“Cyberstalking is a crime in which the attacker harasses a victim using electronic
communication, such as e-mail or instant messaging (IM), or messages posted to a
Web site or a discussion grour. A cyberstalker relies upon the anonymity afforded by
the Internet to allow them to stalk their victim without being detected”

6. Hoteliers have to understand the following:
 Privacy sphere of guests
 Clients’ will to control their own life /
They do not wish to be controlled
Hoteliers have to:
 Ask permission to clients to use the
application
 Option for clients to turn the application
off
 Specify that clients’data will stay
confidential

7. What is the management benefit of data collected using mobile
interactions - both guests and staff.
For guests:
 Promotions as they move through a mall,
 Providing notifications about flight delays to travelers who are waiting to
board an airplane
 Displaying details about a work of art as museum visitors enter an
exhibition hall.
 Time’s saving
 Detailed information on desired services and also on additional services
For staff:
 Key information for personalizing services
 Influence shoppers at the point of decision
 Managing and controlling the purchasing path

8.  Promotional offers
 Detailed information
 Personalized services
 Guest guidance
How would you use these analytics to create
innovative services?

9. With the Ibacon sephora app clients can :
• Purchase their different products by category
• Access their loyalty rewards account
• See beauty boards and watch tutorials
• See which products are under a particular mobile
promotion
• Scan items to see reviews
Ibacon sephora approach

10. Future planned improvements :
• Add a button on the home screen of the app to improve its
usage by customers
• Create an access to clients favorite products list while they are
in the store so they can modify it or check if there are
promotions on some products
• Add a map to localize desired products
• Add an interation platform to exchange with reps
Ibacon sephora approach

11. • Give the opportunity to clients to see day to day breakfast
menu when they are approaching the breakfast room
• Display the different program of the spa and discounts when
they are approaching the spa area
• Display restaurant menus when they are next to the
restaurant
• Giving them information on external activities, restaurants,
cafés and sightseeing at the time they are passing by the
reception
Sephora approach used effectively by hotels