3. Twitter Twitter was launched publicly in July 2006 Free social networking site In 140 characters long
4. Audience Messages go to a well defined audience Even though Twitter is not a point-to-point message delivery system , @replies are sent with the understanding that they will be read by the intended people because they are known to be in the audience.
5. Twitter for Business Until 2009, Twitter was widely regarded as a cool consumer novelty, with no real business application. It is a cost effective way to reach out to consumers and other businesses
7. Pros Twitter is growing fast If you connect with the right people , your message can spread fast Networking opportunities Connect to a global community in seconds Tweeting makes people make a point in a short phrase
8. Cons Tweets are too short Twitter goes down too often It can be narcissistic It can be redundant Can’t be monetized One can be easily ignored
9. Successes 1,200 tps 190 million visitors per month 65 million tweets a day Superbowl at one stage saw 4,064 tps 200 million registered users with a growth Now available in 17 languages
10. Trends Twitter Tools TweetDeck: posting business tweets, including the ability to sort tweets into direct messages, topics and keywords. • HootSuite: A fast-growing free Web service, perfect for businesses needing multiple Twitter profiles and multiple users. • CoTweet: Multiple people from the same company can communicate through a single Twitter account. Twellow: This tool bills itself as the Twitter Yellow Pages. You can search for users by a wide range of categories.
