Lorenzo Simpson is exploring a personal brand focused on entertainment and the arts. His goal is to obtain an Entertainment Business Management degree from Full Sail University to help talented people worldwide. His target demographic is 60% female, 40% African American, and based in Southeast America. Short term goals include networking to prepare for launching Model Music Management in 2022. Long term goals are introducing an independent streaming network by 2041 with original content created by affiliated talent. References are provided on topics like agents and managers, knowing your target audience, and coordination skill development.

1. PERSONAL BRAND EXPLORATION
Lorenzo Simpson
Project & Portfolio I: Week 1
October 4, 2020

2. Model Music Management started from a
dream. Growing up in a small town in South
Carolina, dancing and entertaining others was
my way of standing out from my friends and
siblings. This made me want to explore more
into the world of Arts and Entertainment, which
led to me traveling the world while serving in the
US Army. Exploring life and connecting with
other artists, who were aspiring to make their
dreams come true, same as me, gave me the
inspiration to want to impact others, just as my
experiences did for me. Obtaining a n
Entertainment Business Management Degree
here at Full Sail University will allow me to shed
light to talented people across the world.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Entertainment Specialist
• Choreographer
• Public Relations
CREATOR ARCHETYPE - With my
top Brand Archetype being Creator,
I want to inspire others to express
themselves through unique and
artistic skill, while promoting
individuality through Entertainment.
Talent Agent for Organized Concerts and Events
Picture Relevant
to Your Industry
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4. • DEMOGRAPHICS: 60% Female,
40% Male, Predominantly African
American, Single, Located in
Southeast America.
• PSYCHOGRAPHICS: Enjoys
performing for audiences,
inspires to tell stories through
body movements, composing
music, particularly those that lack
the vision of how to execute.
• IDEAL AUDIENCE MEMBERS:
Sally B. Waller, Artist Mentor,
(VMP), DJ Carmie, Owner,
(KPTR), Nathan Bull, Guest
Experience Manager, (Disney
Parks)
Aspiring Singers, Dancers, Actors, and Models of Entertainment Industry
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Put together a team to help bring my vision of Model Music
Management to life.
‣ Continue networking with different industry professionals
to discuss the company values and goals of MMM to
prepare a thorough talent search beginning January 1,
2022.
Mid Term: (2026)
• Have a team of selected performers for Model Music Management
launch event/show.
‣ Hold one weekend rehearsal a month to prepare
performers for a showcasing of combined talents through
an introductory event on Sunday, December 13, 2026.
Long Term: (2041)
• Introduction of an Independent Streaming Network dedicated to
100% original content created by talent affiliated with MMM .
‣ Save a total of $500,000 to go towards producing a total of
3 pieces of content dedicated to music, tv shows, movies,
fashion, fitness, food, and reality. This will increase
company growth, create jobs, and show audience
progression by the 20th show on Sunday, December 8,
2041.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Electronic Mail Software 80%
Word Processing Software 90%
Active Listening 100%
Coordination 85%
SOFT
HARD
CRM Software 10%
Webpage Creation 15%
Reading Comprehension 100%
Public Speaking 70%
SOFT
HARD

7. I help Aspiring Artists and Entertainers showcase their talents by providing
the platform and guidance to producing original content.
PROMISE

8. CREDENTIALS
Work Experience:
• 7 Years service in US Army
• 1 Year YouTube content creation
Education:
• Entertainment Business Management , B.S., Full Sail University (Exp. 2021)
Awards:
• 2 Army Achievement Medals
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to Your Industry
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9. COMPETITION
Melvin Cotton |||
Industry Experience:
• Creative producer, Faith & Food
Education:
• Masters in Entertainment Business
Leadership Experience:
• Developed concept and plan proposal for show
production
• Developed script drafts and outline for show
Skills and Proficiencies:
• Event Management- 26 endorsements
• Event Planning- 26 endorsements
• Public Speaking- 25 endorsements
Lorenzo
Simpson
Overall Online Presence:
• More than 500 connections, banner image not
customized, professional headshot, very detailed
profile, no published articles, active on other social
media, LinkedIn URL customized
• Grade: Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• YouTube Podcast
Education:
• Bachelors in Entertainment Business Management
Leadership Experience:
• Produced 8 episodes of podcast mini-series
• Managed Retail Wireless Store
• US Army, multiple leadership roles
Skills and Proficiencies:
• Retail Store Management - 0 endorsements
• Store Management - 0 endorsements
• Management - 0 endorsements
Overall Online Presence:
• 35 connections, banner image not customized, average
headshot, profile not completely detailed, no published
articles, not active on other social media, LinkedIn URL
is customized.
• Grade: Poor, 30 out of 100

10. COMPETITION
Simon Via
Noteworthy Experience:
• Vice President Chapter, DECA inc.
• Promotions Intern, Cox Media Group Orlando
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Building customer relationships based
on emotional connection.
Education:
• Entertainment Business Management, Full Sail
University
Skills and Proficiencies:
• Entertainment - 7 endorsements
• Leadership - 5 endorsements
• Social Media - 4 endorsements
Overall Online Presence:
• Over 500 connections, banner image customized,
professional headshot, very detailed profile, no
published articles, active on other social media,
LinkedIn URL is customized.
• Grade: Average, 80 out of 100
Industry Experience:
• YouTube Podcast
Education:
• Bachelors in Entertainment Business Management, Full
Sail University
Leadership Experience:
• Produced 8 episodes of podcast mini-series
• Managed Retail Wireless Store
• US Army, multiple leadership roles
Skills and Proficiencies:
• Retail Store Management - 0 endorsements
• Store Management - 0 endorsements
• Management - 0 endorsements
Overall Online Presence:
• 35 connections, banner image not customized, average
headshot, profile not completely detailed, no published
articles, not active on other social media, LinkedIn URL
is customized.
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For [young entertainers ] who [aspire to a career in the entertainment industry ], I
provide [IN DEPTH BREAKDOWNS OF HOW TO BUILD A STAGE PRESENCE]
because [THERE NEEDS TO BE A SENSE OF FAMILY TO EARN TRUST.]

12. Networking & Marketing
Industry Events & Organizations
• SxSW 2021 Online
‣ March 16 - March 20 | Austin, TX
• Long Beach Indie International Film & Entertainment
Festival 2021
‣ March 31- April 4 | Long Beach, CA
• Deep Ellum Arts Festival
‣ Apr 2-4 , 2021 | Dallas, TX
Digital Marketing
• Primary Content: Create an interview type podcast show
called “Meet The Artist”. 12 episodes showcasing all artists
from musicians to chefs.
• Primary Tools: Facebook and Instagram to create 1 minute
previews for the content that will only show full episodes on
YouTube weekly.
• Website: Personal engagements with audience members by
asking for feedback and suggestions based on the content
viewed.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Performing Arts mentor that can act as a
reminder on what I hold dear to my real goal of inspiring
young artists.
Formal Education
• Complete Bachelors Degree in Entertainment Business
Management b y expected graduation date in 2021.
Technical Skills
• Take CRM courses through Hubspot and complete by
December 2020.
• Take free web design course through Webflow
University and complete by Feb 2021.
Soft Skills
• Implement public speaking tips found through
entrepreneur.com to everyday experiences beginning
November 2021.
• Grow coordination skills for through better performance
practices that will help after expected graduation in
2021.

14. Model Music Management
You know how some of todays Independent Artist lack stage presence?
Well, what I do is breakdown all components of what it means to have a
stage presence and build a stronger connection to your audience. In fact, I
have developed an entire program that teaches you effective performance
delivery from start to finish.

15. REFERENCES
National Center for O*NET Development. 13-1011.00 - Agents
and Business Managers of Artists, Performers, and Athletes.
O*NET OnLine. Retrieved October 5, 2020, from
https://www.onetonline.org/link/summary/13-1011.00
Brecht, Robert (2018). Booking Entertainers: Know Your
Target Audience. TSE Entertainment. Retrieved from
https://tseentertainment.com/booking-entertainers-knowing-
target-audience/
Putnam, Kaye (2019). About the Creator Brand Archetype.
KayePutnam.com. Retrieved from
https://www.kayeputnam.com/brandality-archetype-creator/
Chiang, Nina (2020). Music Festivals Attempt Bubble Strategy
To Save Outdoor Events. EDMTunes. Retrieved from
https://www.edmtunes.com/2020/10/music-festivals-bubble-
strategy/
Pellicer, Laura (2017). Philadanco Founder Built A Stage For
African-American Dancers. Blue Ridge Public Radio. Retrieved
from https://www.bpr.org/post/philadanco-founder-built-stage-
african-american-dancers#stream/0
Webflow 101 Crash Course. Retrieved from
https://university.webflow.com/courses/webflow-101-crash-
course
Shandrow, Kim L. (2019). 7 Powerful Public Speaking Tips
From One of the Most-Watched TED Talks Speakers. Public
Speaking. Retrieved from
https://www.entrepreneur.com/slideshow/299610
Grasso, Brian (2020). Coordination & Movement Skill
Development – The Key To Long-Term Athletic Success.
Perform Better. Retrieved from
https://www.performbetter.com/coordination-movement-skill-
development
Mariano, Vanessa (2018). HOW TO FIND A MENTOR IN THE
MUSIC AND ENTERTAINMENT INDUSTRY. Vydia. Retrieved
from https://vydia.com/find-a-mentor-music-entertainment-
industry/