2. EACH COLOR CONVEYS THE EMOTIONS YOU WANT YOUR BRAND TO BE
ASSOCIATED WITH.
ALWAYS CHOOSE COLORS THAT REFLECT YOUR BRAND’S PERSONALITY.
FOR EXAMPLE, IF YOUR BRAND IS TRUSTWORTHY, PICK BLUE.
TO EMPHASIZE ITS PLAYFULNESS, CHOOSE HAPPY COLORS LIKE YELLOW
OR ORANGE.
PLAY WITH COLOR COMBINATIONS – BRIGHT AND ATTENTION-
GRABBING HUES WILL BOOST USER ENGAGEMENT.
STILL, MAKE SURE YOUR COLORS ARE IN BALANCE. YOU DON’T WANT TO
CONFUSE YOUR FOLLOWERS AND COMPROMISE BRAND PERCEPTIONS.
1. CHOOSE
THE RIGHT
COLORS
3. WHEN COMBINING VISUAL CONTENT WITH TEXT, IT IS IMPORTANT TO
BALANCE THEM.
INSERTING LONG AND COMPLEX TEXT TO YOUR GRAPHICS MAY BE
DIFFICULT TO FOLLOW.
TO PREVENT OVERCROWDING YOUR IMAGE, LIMIT IT TO ONE OR TWO
LINES OF TEXT.
AVOID ANY FLUFF WORDS AND FOCUS ON PRESENTING YOUR IDEA
CLEARLY AND CONCISELY.
SUCH CONTENT IS MORE LIKELY TO BOOST ENGAGEMENT AND ENCOURAGE
SOCIAL SHARES AND BACKLINKS.
2. ADD
TEXT
WISELY
4. JUST LIKE COLORS, TYPOGRAPHY INFORMS YOUR AUDIENCES ABOUT YOUR
BRAND’S PERSONALITY.
THE RIGHT FONT CAN BOOST YOUR SOCIAL MEDIA GRAPHICS AND SEND
THE RIGHT MESSAGE TO YOUR FOLLOWERS.
NOW, DON’T GO OVERBOARD WITH CHOOSING FONTS – PICK TWO OR
THREE FONTS TO INCREASE BRAND CONSISTENCY.
AS FOR CHOOSING THE RIGHT FONT TYPE, IT DEPENDS ON YOUR SPECIFIC
VALUES AND TRAITS.
WHILE SERIF FONTS ARE TRADITIONAL, SANS SERIF IS MODERN AND MORE
NATURAL.
CURSIVE FONTS ARE PERFECT FOR HUMANIZING YOUR BRAND AND
EVOKING NOSTALGIA.
NO MATTER WHAT FONT YOU CHOOSE, ALWAYS ENSURE ITS LEGIBLE.
MOST OF YOUR SOCIAL MEDIA FOLLOWERS CONSUME CONTENT VIA
MOBILE PHONES, SO THEY EXPECT FONTS TO BE SIMPLE AND EASY TO
READ.
3. PICK
FONTS
THAT
ALIGN
WITH
YOUR
BRAND
IDENTITY
5. HUMANS LOVE CONTRAST BECAUSE IT HELPS THEM IDENTIFY THE MOST
IMPORTANT ELEMENTS OF CONTENT IMMEDIATELY.
IT RELATES TO ALMOST ANY PART OF YOUR GRAPHIC DESIGN, INCLUDING
CONTENT COLOR, SIZE, FONTS, BACKGROUNDS, LAYOUTS, SHAPES, AND SO
FORTH.
YOU CAN EXPERIMENT WITH DIFFERENT CONTRASTING FEATURES AND
TEST WHAT WORKS FOR YOUR AUDIENCES.
ONLY MAKE SURE THAT THEY WON’T HURT USER EXPERIENCES.
IN THIS INFOGRAPHIC ABOUT VLOGGERS FOR DOMAIN.ME,
INFOSTARTERS USED CONTRAST TO PROVIDE A CLEAR DATA HIERARCHY
AND EMPHASIZE THE MOST IMPORTANT FACTS ON THE PAGE.
BLACK LETTERS ON BRIGHT-COLORED BACKGROUNDS AND VICE VERSA
ARE OFTEN USED IN GRAPHIC DESIGN.
TURQUOISE AND CORAL PINK SHADES SOOTHE THE CONTRAST AND
MAXIMIZE THE VISUAL APPEAL OF THE INFOGRAPHIC.
4. PROVIDE
CONTRAST
6. AWESOME GRAPHICS WILL GRAB USERS’ ATTENTION, BUT THEY WON’T BE
ENOUGH TO ENCOURAGE USERS TO TAKE THE DESIRED ACTION.
THIS IS WHEN YOU NEED TO INSERT A CALL-TO-ACTION BUTTON.
IT SHOULD BE INSERTED INTO EACH SOCIAL MEDIA GRAPHIC.
ABOVE ALL, IT NEEDS TO BE PROMINENT, SO CHOOSE TO BRING COLORS,
CLEAR FONTS, AND CONVINCING TEXT.
5. ADD CTA
BUTTONS
7. WHEN CREATING GRAPHICS FOR SOCIAL CHANNELS, EMPHASIZE YOUR BRAND IDENTITY.
THE IDEA IS TO INCORPORATE STORYTELLING INTO EACH VISUAL ELEMENT AND
STRENGTHEN PEOPLE’S AWARENESS OF YOUR BRAND.
RESEARCH SAYS THAT IT TAKES ABOUT SIX-EIGHT TOUCHES TO GENERATE SALES LEADS.
THEREFORE, ENSURING CONSISTENCY AMONG YOUR SOCIAL MEDIA GRAPHICS AND
CHANNELS IS CRITICAL.
ONCE YOU PICK THE RIGHT BRAND COLORS, TYPOGRAPHY, TEXT, ETC., YOU NEED TO
CREATE A BRAND STYLE GUIDE.
ITS MAIN PURPOSE IS TO DICTATE HOW YOUR VISUAL ASSETS WILL USE ON EACH SOCIAL
MEDIA PLATFORM.
A BRAND STYLE GUIDE DETERMINES WHAT CONTENT TYPES WILL BE SHARED ON EACH
PLATFORM AND WHEN THEY SHOULD BE SHARED.
MOST IMPORTANTLY, IT INFORMS GRAPHIC DESIGNERS AND SOCIAL MEDIA MANAGERS
WHAT CONTENT FORMATS, SIZES, FILTERS,
FONTS, COLORS THEY SHOULD USE AND HOW TO ADAPT DIFFERENT VARIATIONS OF
THOSE VISUAL ASSETS TO THE NEEDS OF DIFFERENT SOCIAL PLATFORMS.
THIS WAY, YOU WILL AVOID ANY BRAND INCONSISTENCIES OR SOCIAL MEDIA CRISES.
ALWAYS REMEMBER THAT WENDY’S GOT INTO BIG TROUBLE BY POSTING THE INFAMOUS
PEPE THE FROG MEME.
PRO TIP: TO MAXIMIZE BRAND MEMORABILITY, ADD YOUR COMPANY’S LOGO TO EACH PIECE
OF CONTENT YOU SHARE ON SOCIAL NETWORKS.
6. INJECT
BRAND
VALUES
INTO
GRAPHIC
DESIGN
8. EACH SOCIAL MEDIA PLATFORM IS DIFFERENT.
BEFORE YOU START BUILDING YOUR PRESENCE ON DIFFERENT
PLATFORMS,
YOU SHOULD FAMILIARIZE YOURSELF WITH THEM, KNOW WHAT
AUDIENCES THEY TARGET,
AND WHAT CONTENT FORMATS WORK THERE.
FACEBOOK
INSTAGRAM
TWITTER
LINKEDIN
7. ADAPT
VISUAL
CONTENT
TO EACH
PLATFORM
YOU USE
9. IN TODAY’S OVERCROWDED SOCIAL MEDIA LANDSCAPE, VISUAL GRAPHICS WILL HELP YOU STAND OUT.
WHILE THOSE TIPS WILL SERVE AS YOUR SOLID STARTING POINT, KEEP IN MIND THAT THERE IS NO UNIFORM
GRAPHIC DESIGN STRATEGY TO APPLY TO YOUR SOCIAL MEDIA STRATEGY.
TAILOR THESE TIPS TO YOUR SPECIFIC GOALS AND EXPECTATIONS AND, ABOVE ALL, NEVER STOP
EXPERIMENTING WITH AND TESTING DIFFERENT TYPES OF GRAPHICS.
I HOPE YOU ENJOYED LEARNING GRAPHIC AND DESIGN TIP.
IF YOU WANT TO LEARN THE BEST WAY TO LEARN GRAPHIC AND DESIGN J,
CLICK HERE NOW.
CONCLUSIONS
