Loras College is proud to present our annual Business Analytics Symposium on March 27, 2014 at the Grand River Center in Dubuque, IA. Industry experts will share their insights about the evolving field of business analytics opportunities. Learn about everything from best practices when analyzing data to the importance and benefits of building a culture of analytics within your organization. To learn more, secure your seat or to take advantage of group discounts visit www.loras.edu/bigdata.

1. Smarter Sustainable Dubuque
LocalAnalytics in Action
Connecting the Dots Between
Engagement and Understanding
February 12, 2013

3. 3
IBM/Dubuque Smarter Sustainable City
Partnership
• Announced Sept. 17, 2009
• IBM’s first “Smart City” in the U.S.
• Goal: Replicable model for cities under 200,000
• Coordinating smart, instrumented technology with
active community engagement
• Providing residents with information and tools
needed to:
• Save Money
• Conserve Resources
• Improve local economy and environment

4. IBM Organization
IBM Research at a Glance
Systems &
Technology Group
(Storage, Servers)
Global Business
Services (Consulting,
BTO, AS & SI)
Software Group (Inf
Mgmt, Middleware,
Web tools)
Global Technology
Services (SO, Hosting,
Technology)
Sales & Distribution
(Client Relations)
Integrated Supply
Chain (SC, Call
Centers, Inventory)
Business UnitsGeographies Key Focus Areas
Science &
technology
Industrial
Solutions
Next Gen
Computing
Analytics
Material Science
Storage
Asia
Americas
Europe
Middle East
Africa
IBM
Research
IBM Research Engagements
Conferences
Technology Innovations & solutions
presented and discussed with other
leading experts in the field.
First of a Kind/Proof of Concept
Research & Customer partnerships to prototype
tomorrow’s technologies on today’s business
problems.
Research Papers
Industry Technology Consortiums
Technology breakthroughs published
in research journals
Industry leaders collaborating to drive
technology solutions & innovation

5. Water Electricity Travel Discards
Health
and
Wellness

6.  Designed to give people what they
need so they can do what they want
• Save money and
resources
• Improve environment
and local economy
• Improve Health &
Wellness
Reliable
information
specific to them

7.  Which accomplishes its objective by
increasing the availability and usability of
relevant data both as it relates to the
number of resource decisions it can effect
and the level of impact it can have
Water Electricity Discards Travel Health
Eliminate
waste
Identify
efficiency
Create
optimization
Decision
Making

8. IBM Smarter Sustainable Dubuque
Model
Smarter Sustainable Dubuque
Research Cloud
Smarter City Services Layer
Applications, Website, Security
Citizen
Portal
Staff and
Management
Portal
Water Electricity Travel Health
Data Integration and Data Management
Analytics
Metrics, Monitoring, Analytics and Insights
Decision Support and Modeling
Discards
Instrumented Data Collectors

9.  Volunteers
 400 volunteers
 600 total households
▪ 300 active portal users
▪ 100 never accessed the portal
▪ 200 no access to the portal or their data
 Volunteers in a Specific Geographic area
• High Concentration of Residential Water Users
• Similar Topography
• Last Area for Water Meter Replacements
• Helpdesk
• Responded to questions
• Conducted Training sessions
• Corresponded and engaged participants

10. MIU
16 Data Collectors
Hourly reading
data transmitted
once per day to
collectors using
licensed
frequency
Collectors
download data to
City servers using
the City’s fiber
optic backhaul
Data is transferred
To a secure ftp site
IBM automatically picks
up data once per day
Smarter
Water Data
Collection

11. SmarterWater Portal Menu Area
Profile Area
Usage Area
ProgressArea
DetailArea
Leak Notification

12.  77% improved water usage understanding
 61% took specific actions to conserve
 48 % reported they plan to make additional changes
in their appliances or in how they use water (or both)
 6.6% decrease in utilization
 8 fold increase in leak detection/response:
What if we apply new knowledge and tools to
23,000 households?
What if 23,000 households had an opportunity to be
notified of continuous or intermittent leak?

13.  Water Leak Repair Grant
 Individually metered residential units (including
rentals)
 One grant provided per building if not individually
metered
 The grant is available one time per 12 months per
service address
 Leak notification appears on meter or smarter
water portal
▪ Contact by SSD helpdesk by phone or electronically
 The amount of reimbursement is 50% of the
repair work up to $100 maximum

14.  Currently offering an expanded sign-up for
Smarter Water Portal to residents and
small businesses
 Proving value at “entire community” scale
 Engagement opportunity for City
 Smarter Water Portal Provides a tool for:
 Increased Understanding and Education on
Water Usage
 Indentifying High Water Uses
 Identifying Leaks

15.  Challenges
 Monetizing and identifying water “savings”
on a community scale
 Defining metrics, reporting, dialoging,
taking actions
 “Meeting consumers where they are” –
keeping them engaged when and how
they wish

16. High engagement interest
want more data, less
direction
Medium engagement
interest want more
direction, less data
Low interest want better
defaults, based on data
exceptions and anomolies
20%
60%
20%
Enlighten Me
Inform Me
Warn Me

17.  Partnership of City, State (Power Fund) and Alliant
Energy.
 The goal is to allow volunteer participants to better
monitor their electric energy consumption and
enable them to make more-informed choices about
when to use energy and how much they are using
 In spring 2011 Alliant Energy installed new AMI
(advanced metering infrastructure) electric meters
at nearly 1,000 volunteer Dubuque households and
is providing the electricity usage data from those
households to the City and IBM for analysis. Hourly
meter readings are transferred to IBM once per day
Smarter Electricity Pilot Project

18.  Usage reduction ranging from 3% to 11%.
 If extrapolated to community as a whole, annual savings
range from $552,000 to $3,588,000.
 68% said it increased their understanding of personal
electricity use.
 45% said it helped them find specific ways to reduce
based upon their individual usage.
 Strategies most often used by consumers included shifting
to non-peak usage (52%), turning off devices
(44%), decreasing lighting (29%) and
decreasing heating/cooling (20%)

19. Energy Portal Main Page
ProfileArea
Menu Area
ProgressArea
Daily Usage Area
ConsumptionArea
InsightArea
Comparison Area
ActionArea

20.  City, Regional, State, Federal and Private Sector Research
Partnership
 New technology successfully developed and deployed:
- RFID (Radio Frequency Identification Device)
- SmartPhone (Transit Planner)
 Recruitment of over 1,000 volunteers
 Transit route optimization opportunities
 Outcomes include policy optimization opportunities
(knowing when, how, where and why citizens are
traveling makes that easier and more accurate)
 Outcomes include “options in real-time” to citizens
(whether they are looking for ways to avoid vehicle miles
travelled or just avoid traffic congestion on their route)

21.  Exploring opportunities for Smarter Health and
Wellness
 Short pilot on obesity engagement and prevention:
 use existing SSD volunteers and IBM employees
 demonstrate feasibility, technology and impact
 design program with larger scale efforts in mind

22.  Opportunity for citizen interaction, engagement and
impact
 Dubuque as a “Living Lab”:
Technology + Engagement = Data
 Expanding access and value:
Data = Decision-making and policy-making
 Initial meeting with City health and business leaders
positive

23.  A prototype platform for tracking and managing
individual and aggregated waste (trash and
recyclables) disposal activities
 City will identify volunteers among its residents
to participate in this project
 City will identify two waste management routes
to participate in this project
 IBM will develop software tools for transferring,
updating and processing the Data
 Management/Aggregate and Individual Portals

24. 24
Landfill
60%
Diversion cost savings
Year-to-date: $166K
Recycle
30%
Compost
10%
Year-to-date breakdown
Average Diversion Rates
AnnualWasteTotals
2009 2010 2011 2012
2009 2010 2011 2012
tons
3000
6000
9000
12000
15000
18000
40%
60%
80%
100
20% Note: hovering over one of the “total”
recycle bars with your mouse will give a pie
chart of the finer level breakdown if the data
is available.

25. alerts/log messages
DataConfiguration
Admin tools
Key Performance Indicators
InteractiveAnalysis
Oddity Analysis
Landfill
60%
Recycle 30%
Compost 10%
Year-to-date discard breakdown
Diversion cost savings
Year-to-date: $66K

26. o Sustainability requires on-going efforts (it
is a process not a product)
o Replicating infrastructure and initiation
efforts for each new activity is inefficient
o IBM interested in researching the potential
to “automate” sustainability campaigns.
o Searching for a good candidate project in
City of Dubuque (small and defined to
start)

27. CommunityView CitizenView
Mayor-Council-
ManagerView
StaffView
DubuqueView

28.  What is it? A web and mobile enabled set of
interactive technology tools for the purpose
getting accurate and up to date information to
people when and how they need it to make the
decisions they need to make.
 How? By leveraging the City’s investment in
data, applications, mobile and social media tools
to create an easy to use, integrated and
accessible interface for citizens, mayor, council,
staff and management.
DubuqueView

29.  DubuqueView is built by the citizens through
an engagement process that is participatory,
inclusive, deliberative and collaborative
 During a disaster and times of critical
engagement the public is our eyes
 Mechanism to deliver the information which
is both high tech and high touch
 Rich in content and broad in reach

30. Synthesize and
analyze large
amounts of data
from unrelated and
unstructured
sources
•assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•Provides a way to assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•Provides a way to assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster
Shared, Easy to Access,
Common Operational
Picture
“DubuqueView”
Logistics
Operations
Command
Communications
CommunityView CitizenView
Mayor-Council-
ManagerView
StaffView
DubuqueView
Desktop
Web
Mobile

31. CommunityView CitizenView
Mayor-Council-
ManagerView
StaffView
DubuqueView
•Role BasedViews into Shared Data Sources
•Citizen Inform
•Community Connect
•Staff – Management Alert and Advise
•Elected Officials Recommend
31

32. CommunityView CitizenView
Mayor-Council-
ManagerView
StaffView
DubuqueView
Logistics Communications
OperationsCommand
BusinessAnalytics
BusinessAnalytics
BusinessAnalytics
BusinessAnalytics

33. • Database Design, Data Population and
Applications in Development
• ESRI Local Government Data model as a basis for
nearly 300 feature classes and 100 GB of GIS data
maintained by the City of Dubuque on a daily
basis
• Geocoding Social Media Feeds
• “Story-boarding” projects through GIS
• Mobile CRM
• IBM Community Engagement for Health &
Wellness and Water Expansion

34.  Tools which are readily available on multiple
delivery platforms – computer – mobile device –
cell phone
 Increase citizen impact on City service delivery
– easy access to tools for dialogue using social
media – chat - blogs
 Increase citizen ability to analyze issues with
current relevant data
 Increasing Citizen access and input by meeting
them where they are most comfortable

35. “I've got the greatest job in the world.
There's no other job in government
where cause and effect is so tightly
coupled where you can make a
difference every day in so many
different ways and in so many different
people's lives. It's a great challenge.”
Michael Bloomberg, Philanthropist and Mayor
of NewYork City