Magic Millets - 2023 International Festival 25th Sept – 27nd Sept 2023 Venue: ARNA JHARNA THAR DESERT MUSEUM, JODHPUR (Rajasthan) Spread awareness on the contribution of millets to Food Security, Health and Nutrition to convert “JAN ANDOLAN” (People’s movement) into “JAN BHAGIDARI” (People’s Participation)

1. Magic Millets - 2023
International Festival
Spread awareness on the contribution of millets to Food Security,
Health and Nutrition to convert “JAN ANDOLAN” (People’s
movement)into “JAN BHAGIDARI” (People’sParticipation)
❑ Dates: September 25-26-27,2023
❑ Venue: ARNA JHARNA THAR DESERT MUSEUM, JODHPUR (Rajasthan)

2. International Year of Millet-23
❑ ICONIC International Festival on “ MAGIC MILLETS 2023
❑ September 25-27 Sept, 2023 in Arna Jharna
Thar Museum, Jodhpur.
❑ Convention bringing Multi Stakeholders under one
roof. Millet Magic Scientific Sessions Challenges and
Opportunities to create an Academia – Industry -
Social interface to establish India as a global supplier
and Market leader (Global Hub) for “Millets ka Magic:
Mighty Millets“/Powerhouse of Nutrients for
promoting Food and Nutrition) Security, Health, and
climate resilient food crops.
❑ Millets: The Future Super Food for India
❑ Campaign Theme: “Millet Ka Magic - Tiny but Mighty
Millets: Powerhouse of Nutrients: Rich in Heritage, full
of Potential.”

3. EXHIBITION
❑ A 4E approach model - Educate, encourage, engage,
and empower will be used to create awareness and
acceptance about millets during the festival.
❑ The exhibition of Millet stalls and product sales, Food
counters and sales/ Millet Products/ live demonstration
of Traditional and Modern millet recipes/ Startup/ a
window to see Rajasthan through staple crops patterns,
culture, and indigenous knowledge through various
cultural performances, Street plays, the quiz specially
curated for this festival along with knowledge-rich hub
on millets for children.
❑ Focus attraction: Participation: A large number of
farmers collectives, Anganwadi workers, SHGs groups,
Students, children, youths, NCC, army, police, and media
along with the participation of agriculture universities
and ICAR institutions.

4. Importance of Millet
Millets: an approach for sustainable agriculture and healthy world
Food Security
• Sustainable food
source for combating
world climate
• Resistant to climatic
stress, pests and
diseases
Nutritional Security
• Rich in
micronutrients like
calcium, iron, zinc,
iodine etc.
• Rich in bioactive
compounds
• Better amino acid
profile
Safety from diseases
• Gluten free: a
substitute for wheat
in celiac diseases
• Low GI: a good food
for diabetic persons
• Can help to combat
cardiovascular
diseases, anaemia,
calcium deficiency
etc.
Economic Security
• Climate resilient crop
• Sustainable income
source for farmers
• Low investment
needed for
production
• Value addition can
lead to economic
gains

5. Partners

6. Importance of theFestival
On the appeal by India at the UNITED NATIONS GENERAL
ASSEMBLY (UNGA) in 2021, backed by more than 72
countries, the YEAR 2023 has been declared as the
“INTERNATIONAL YEAR OF MILLETS”.
Through this festival, we want to attract international
attention. Our efforts will support promotion of the nutritional
superiority of millets in combating malnutrition, as an
important food crop and for inclusion in policies and programs
during the UN International Year of Millets (2023)
Help to meet the sustainable development goals (UN SDGs)
by improving food production and by overcoming the
adverse effects caused by global warming and climate
change.

7. Our Participants
LOK SAMVAD SANSTHAN with multi-stakeholders jointly will organize ICONIC festival at
international level for three days with participation of thousands of multispectral delegates from:
World level Organization’s: FAO/UNICEF/ and other dealing sustainable development
organizations.
Concerned Ministries /State Mission on Millets
National level Media/Influencers/Experts/Academicians/Researchers
Research Institutes, Policy makers , Exporters, Agriculture Universities, KVS
Agribusiness Company, Farmer Producer organizations /Farmers/Farmer
Associations, Farms equipment manufacturers
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8. Our Participants
Industry and Commerce Industries, Well known Startup, Marketing Agencies
Anganwadi/SHG /Cooperative societies
Nutritionists /Doctors/Chefs
NGOs/Civil Societies organizations
Public dealing influential leader: Member of Parliament/MLAs/Union
Ministers/VIPs/Celebrities
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Institutions engaged in raise the voice of Indigenous people and will be
open for all interested in this festival.
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9. Objectives
❑ To reduce the information gap and to assist the farming
community to realize the dream of profitable Agriculture
focusing on Millets.
❑ Building consumer awareness for branding millets as
Smart Food - Good for You, Good for Planet and Good
for Farmers.
❑ This can include targeting different market segments,
diversifying staples, targeting upmarket urban centers
that can help millets become the aspirational food,
demonstrate simplified methods of recipe making
❑ Eventually reaching the mass market through
collaboration with industry to innovate convenience
millets-based products which appeal to consumer taste
and preference.

10. Objectives
❑ To attract policy intervention and elevate awareness for
millet cultivation potential to support climate change,
food security, nutrition, and health.
❑ Inspire stakeholders on improving sustainable
production, quality of millets, contribution of indigenous
knowledge and culture and enhanced investment in
research and development.

11. Glimpses of Event
Bajra(Pearl Millet), Jowar (sorghum), and Makka (maize) Exhibition through display
under "Footprints of Food: A Panorama of Millets in Rajasthan" BY Desert Museum
(ARNA JHARNA)- Jodhpur(Founded by Padma Vibhushan renowned folklorist Late
KOMAL KOTHARI), will create awareness about the significance of staple crop patterns
of Rajasthan by tracing back our ancestor's wisdom, for a more inclusive future that
could be created from the amalgamation of traditional and modern knowledge
systems.
Indira Gandhi National Centre for the Arts (IGNCA)-Ministry of Culture, GOI will
showcase an incredible traditional journey to explore the 5000 years old culinary
treasures journey.

12. Glimpses of the Event Schedule
The School of Smart Agriculture, Adamas UNIVERSITY, Kolkata, will present “innovatively
to create awareness amongst livestock and pet owners of the benefit of feeding
millets.(more such organizations will join)
UNICEF -Rajasthan will sponsor sessions focusing on milletespecially focus on public
funding programs like midday meals, food and civil supplies and ICDS-its reach, benefit
for all age groups covered under these programs and procurement, supplies, and
distribution challenges,etc./ a session related to its promotion for community
consumption, urban population,etc. could be another area .(more such sessions are
under consideration).
Model of Nandghar under the Vedanta Group to be set up in the exhibition as the
group has reimagined AGANWADIS as a center for learning for children and women.

13. Main Speakers
Prem Bhandari
❑ President, RAJASTHAN ASSOCIATION OF NORTH AMERICA (RANA),
New York.
❑ Chairman Jaipur Foot USA
❑ PATRON: Magic Millets -23
Dr. Raj Bhandari
❑ Patron cum Chief Advisor: Millet Magic-2023 (IYoM)
❑ Expert: Public Health and Policy/Nutrition/Sustainability
❑ Member of “Taskforce on Nutrition and Health Benefits of “millets”
for the international year of Millets (IYoM) 2023 under the Ministry
of Agriculture and Farmers Welfare, GOI.
Dr. B. Dayakar Rao
❑ Principle Scientist, ICAR – IIMR
❑ CEO Nutrihub, ICAR-IIMR
❑ PATRON: Magic Millets -23

14. Main Speakers
Prof. Kanchan Kumar Bhowmik
❑ Global Head (Agriculture), Global Centre for Sustainable Agriculture and
Food Security
❑ Sr. Scientist and National Expert (NRP-SA)
❑ DAY-NRLM, Ministry of RD, Govt of India,
Prof. Dr. Amareswar Galla
❑ A Prof, and Director International Centre for Inclusive Culture Leadership,
Anant National University, Ahmedabad
❑ UNESCO Chair on Inclusive Museums and Sustainable Heritage
Development, Anant National University
❑ India Emeritus Faculty, Australian National University, Canberra
❑ Executive Director at the International Institute for the Inclusive Museum
Dr. O.P. Yadav FNA, FNAAS
❑ Director, ICAR-Central Arid Zone Research Institute (CAZRI),GOI Jodhpur,

15. Main Speakers
Dr. Jagmeet Madan
❑ National President, Indian Dietetic Association
❑ Principal. Professor, Department of Food Nutrition and Dietetics
❑ Sir Vithaldas Thackersey College of Home Science (Autonomous)
❑ SNDT Women's University, Juhu, Mumbai.
❑ Expert FSSAI Scientific Panel of Nutrition and Fortification.
Dr. KM George
❑ UNDP Consultant cum Advisor, Kerala.
❑ Currently working as CEO/President of Sustainable Development
❑ Forum (SDF) and Director General of Global Bamboo & Rattan
❑ Community (GLOBARC).
Dr. PR Sodani
❑ President, IIHMR University, Jaipur

16. Main Speakers
Dr. Atul Gupta
❑ National President- Organic Farmer Producer Association Of India (Ofpai)
❑ Member Of Rajasthan Medicinal Plant Board, Government Of Rajasthan
❑ International Institute of Advanced Agriculture Skill Development, (IIASD).
Prof. Ujjwal K Chowdhury
❑ Executive Director, International Online University,
❑ Vice President, Global Media Education Council,
❑ Director, Youth Aid Foundation,
❑ Strategic Advisor and Professor, Daffodil International University, Dhaka,
❑ Consultant and former Pro Vice-Chancellor, ADAMAS UNIVERSITY, Kolkata,
❑ Former Dean: Symbiosis and Amity Universities
Jaivir S. Rathore, M.D., F.A.E.S
❑ Co-Chairman, Epilepsy Foundation of America (Florida Chapter)
❑ Medical Director, President & CEO, Falcon Medical Group, Inc.
❑ Falcon Advanced Neurology & Epilepsy Freedom Center, Orlando, FL
❑ Regional Medical Director (Southeast US-Florida) NeuLine Health, LLC

17. Main Speakers
Hon. Dr. Sonvir Singh (Kenya)
❑ National Chairman (Rajasthan Association of Kenya)
❑ Director (Hindu Council of Kenya)
❑ Executive Committee Member (Hindu Religious Service Centre of Kenya)
❑ Shri Krishana Overseas Limited (Chairman)
❑ SKL Shoe Division (Chairman)
Dr. Lalit K Panwar, (IAS -R), Jaipur
❑ Former Secretary of Tourism, (recipient of President National Tourism
Award) and Minority Affairs (Govt of India), also worked as Chairman
R.P.S.C. and first Vice Chancellor of Rajasthan State skill University and
presently working as chairperson (Chancellor) of Vivekananda Global
University (NAAC-A+), Ja your.
Dr. Poonam Khanna
❑ Associate Professor of Nutrition, Department of Community Medicine
and Public Health
❑ Post Graduate Institute of Medical Education and Research,( PGIMER)
Chandigarh

18. Main Speakers
Ms. Vandana Jain: Dubai
❑ Connoisseur Chef & Author
❑ World Book Record Holder
❑ Founder Of VJCC
❑ Twice The Winner Of Best Indian Cuisine Cookbook Of The World
❑ Creative People Of Culture And Arts Uae
Rajesh Chaplot, CA-Uganda
❑ Awarded the Pravasi Bhartiya Samman Award in 2019, by H.E. the
President of India, the highest award for a non-resident Indian.
❑ In 2020, H.E. the President of Uganda, bestowed upon him the
Golden Jubilee Award, the highest civilian award in Uganda.
❑ Recipient of the IntenationallleadersAward 2018, bestowed by the
Institute of Chartered Accountants of India.
Anila Nayak
❑ Literacy Coach and Reading Interventionist
❑ Lassen Elementary School
❑ Los Angeles Unified School District, USA

19. Main Speakers
Sunil Kothari
❑ Chairman: FLAWLESS CO LTD, Bangkok (Thailand)
❑ Director, Thailand Chapter: MAGIC MILLETS-23
Rouhangiz Hayati Dahiya, PhD
(Agriculture Expert)
❑ Current Position Vice President Horticulture Amol Pharmaceutical Pvt Ltd
Jaipur, Rajasthan,
❑ (Raj) Honorary Director & Advisor International Institute of Advanced
Agriculture Skill Development (IAASD) Jaipur, Rajasthan
Prof. Kul Bhushan Kothari
❑ Managing Trustee- PRATHAM –Rajasthan
❑ Former Director -UNICEF-New York (Specialist Child Nutrition)

20. Main Speakers
Chandan Sen
❑ Senior Director (IT)
❑ Ministry of Electronics & Information Technology, GOI India.
Golam Rahman
❑ An educationist, media researcher, and communication expert in
Bangladesh
❑ Former Chief Information Commissioner of the Information Commission
of the Government of Bangladesh. He also served as the chairman of
Bangladesh Sangbad Sansthan (BSS), the chairman of the department of
mass communication and journalism of the University of Dhaka as well as
head of the journalism department of Daffodil International University.
He is the editor of the Bengali daily Aker Patrika.
Dr. K.L Jain
❑ Hony. Secretary-General, Rajasthan Chamber of Commerce and Industry,
Jaipur.
❑ Philanthropist, Business Leader, Social Influencer

21. Main Speakers
❑ Industry Chair Professor, Nutraceuticals and Fortification, NIFTEM,
Sonipat, Haryana
❑ Outstanding Ambassador of Nutrition and Food Fortification Award 2020
from—The Associated Chamber of Commerce and Industry of India, and
Nutrition Leadership Award from IIHMR University, Jaipur, Rajasthan.
Dr. Sachidanand Joshi, Delhi
❑ Member Secretary. Indira Gandhi National Centre of Arts, (IGNCA),(GOI},
largest repository of intangible heritage in India
Dr. Lata Suresh
❑ Heal of Institutional Partnership and Corporate Communication and Head
Khowledge Resource Centre
❑ India Institute of Corporate Affairs, Gurgaon( Haryana)
❑ Ministry of Corporate Affairs, Government of India.
Deepti Gulati

22. Main Speakers
Pooran Chandra Pandey
❑ International Visiting Fellow Ministry of Foreign Affairs Government of
Taiwan (R.O.C)
❑ Founding CEO of Berlin based International Think Tank and Advisor to UN
Agencies
Prof. Sandip Banerjee
❑ Associate Dean of School Smart Agriculture,
Agriculture (SOSA) , Adamas University, Kolkata.
The School of Smart
Tapas Chandra Roy
❑ Certified Farm Advisor on Millets with distinction at the National Institute
of Agriculture Extension Management (MANAGE),
❑ Department Of Agriculture Farmers Empowerment, Govt of Odisha,
Koraput, Odisha.

23. Outcome
❑ Increasing household consumption of millets
❑ Promoting decentralized millet processing enterprises
❑ Improving productivity of millets crop systems.
❑ Marketing of millets through farmer producer
organizations for better price realization.
❑ Inclusion of millets in State Nutrition Programs and
Public Distribution System

24. Outcome
❑ Through this festival, we want to attract international
attention towards India, which is the leading producer
and consumer of millet crops and their products.
❑ Our efforts will support the promotion of the nutritional
superiority of millets in combating malnutrition, as an
important food crop and for inclusion in policies and
programs.
❑ Thus, our innovative and unique festival is going to be an
example that can be replicated elsewhere in the country

25. Key Focus Points for attraction
Key Sessions
Experts/
Speakers
Delegates
Target
Audience/Visitors
Organizations
12+ 25+ 500+ 50,000+ 20+
Organizing
Team
Advisory Team Celebrities Exhibition
40+ 15+ 30+ 3 Days
Cultural
Programs
Artist Food Court Competition Awards
3 Days 100 3 Days
Food
Recipes/Quiz etc
*
Special Sessions for Farmers/ Aganwadi Workers/ SHGs/ Children/
Adolescents/Youth/ Media

26. Sponsorship Programs
Title Partner Platinum Gold Silver
INR*
(Taxes Extra)
Rs.30,00,000 Rs.20,00,000 Rs.10,00,000 Rs.5,00,000
Logo & Intro in Brochure YES YES YES YES
Stall In the Exhibition
area
YES (largest) YES (large) YES (Small) YES
(Standard)
Logo presence in
Ground branding
YES YES YES YES (small)
Logo in Social Media
branding
YES YES YES YES
Felicitation & Speaking
opportunity
YES YES NO NO
Premium Delegate Pass 30 20 7 4
* We would like to bring to your notice that the visibility and impact of your organization’s brand would find
excellent opportunities through PARTICIPATION in the festival. Our festival would provide an opportunity for
the longest social media promotion campaign (8 to 10 months) globally for ustomized branding and outreach
campaigns for exhibitors/partners.

27. Sponsorship Programs
* The event brochure shall be provided in hardcopy to all the delegates in the Welcome kit and speakers.
Theme
(standard stalls
for all at Expo)
Sponsorship
(INR*) Taxes
Extra
Presence in
Brochure
Panelist in
Session
Ground Branding Logo in Social Media
CSR
Implementing
Partner
5,00,000 Logo with 1 page
Ad and intro
2 Persons Logo in all branding
with 2 standee
Logo in all the posters
and promotions
Knowledge
Partner
5,00,000 Logo with half
page Ad and intro
2 Persons Logo in all branding
with 2 standee
Logo in all the posters
and promotions
NGO Partner 4,00,000 Logo with Brief
intro
1 Persons Logo in all branding
with 1 standee
Logo in all the posters
and promotions
Event Partner 3,00,000 Logo with Brief
intro
Logo in all branding
with 1 standee
Logo in all the posters
and promotions
Award Partner 2,00,000 Logo with Brief
intro
Stage Presence
during the awards
Logo in all branding
with 1 standee
Logo in the awards

28. Exhibition Stalls, Branding, and
Display Tables
❑ This festival will bring a cross-section of people
belonging to the Central & State Governments, Public &
Private Sector Companies, Educators, Agriculturists,
Brand Marketers, and a varied class of consumers.
❑ We plan to showcase brands and key areas of CSR, HR
and IT, and NGO sponsors prominently and strategically
to catch eyeballs through a wide range of venue
branding and media-based activities

29. Exhibition Stalls, Branding, and
Display Tables
❑ Get a table and space with a total area of approx. 5*4ft, and table size of
approx. 3*2ft. Front branding of the table is included.
❑ Display your Poster/Standee of 6*3ft at the conference venue (Standee
design will be provided by the client).
❑ Set up with 2 chairs, 1table, 2 spotlights, dustbin, carpet, and one power
plug. Fascia – Stall Fascia and table Fascia for 8 days

30. Other Partnership/ Sponsorship opportunities
Hospitality Partner
Mobility Partner
Cashless Transaction Partner
Welcome Kit Partner
Breakfast Partner
1
2
3
4
5
Beverage Partner
6
Technology Partner
7
Note: Full advance payment with 10 days
of the issuing of the invoice.

31. Glimpses of Social Media Campaign

32. Glimpses of Social Media Campaign

33. Glimpses of Media Presence
The Hindu, January 11, 2023 Rajasthan Patrika 8th Jan
Dainik Bhaskar 8th Jan

34. Glimpses of Media Presence
Dainik Jalte Deep 8th Jan International Business Times 7th Jan
Dainik Navjyoti 8th Jan

35. Glimpses of Media Presence
THE HINDU on 10th Jan Pink City 7th Jan

36. Glimpses of Media Presence
Business Standard 7th Jan
New India Abroad English 7th Jan New India Abroad 8th Jan

37. Media Presence Link
❑ Qutub Mail 10th Jan :- https://www.qutubmail.page/2023/01/blog-post_37.html
❑ THE HINDU on 10th Jan:- “Magic Millets” global event planned in Jaipur to mark International Year of
Millets: https://www.thehindu.com/news/national/other-states/magic-millets-global-event-
planned-in-jaipur-to-mark-international-year-of-millets/article66357607.ece
❑ The Print 7th Jan:- https://theprint.in/world/international-year-of-millets-important-step-for-
recognising-health-benefits-of-millets-mos-muraleedharan/1303532/
❑ Business Standard on 7th Jan:- https://www.business-standard.com/article/current-affairs/intl-year-
of-millets-helps-recognise-its-health-benefits-mos-muraleedharan-123010700841_1.html
❑ New India Abroad 7th Jan:- https://www.newindiaabroad.com/recognizing-health-benefits-through-
international-year-of-millet/
❑ International Business Times :- https://www.ibtimes.co.in/indias-millets-events-reach-ny-mos-v-
muraleedharan-releases-poster-millets-festival-details-855652

38. Media Presence Link
❑ NewIndia Abroad 8th Jan :- https://www.newindiaabroad.com/recognizing-health-benefits-through-
international-year-of-millet/
❑ Doordrishti News 7th Jan:- https://doordrishtinews.com/poster-of-millets-festival-released-in-new-
york/rs-thapa/
❑ Pink City 7th Jan:- https://pinkcity.com/events/millets-festival-poster-released-in-new-york/
Tweets
❑ First India Tweet:-
https://twitter.com/1stindianews/status/1611731814724558851?s=24&t=QTtwxW9tkZiBhNmEldLkcg
❑ NewIndia Abroad Tweet :-
https://twitter.com/indiainnewyork/status/1612885964648550410?s=48&t=YWwjoVGZtm9MBu_8 xwy
Q

39. Contact Details
❑ Kalyan Singh Kothari, Secretary, Lok Samvad Sansthan,+91 9414047744
❑ Kuldeep Kothari, Secretary, Rupayan Sansthan(Arna Jharna Museum), +91
9414136361
❑ Punit Kothari, Board Member +9197992 25222
❑ Bharti Pareek, Coordinator +9190017 44352
❑ Address: 2/633, Jawahar Nagar, Jaipur
❑ Email ID:loksamvad2023@gmail.com
❑ Website: www.loksamvadindia.org
❑ Our Organization is registered Under Societies Act, Niti Ayog(GOI),as UN
Partner, Registered under CSR ,8OG Income Tax and 12(A)(Profile attached).
❑ Any donation made is tax deductible under Section 80G. You will receive a
receipt in order to avail of benefits as per the applicable laws.

40. THANK YOU
"RICH IN HERITAGE,
FULL OF POTENTIAL“
#IYM2023