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Jonathan Ive: The Mind Behind Apple’s Panache

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Apple’s products are known for their elegant and minimalist designs, but do you know the man behind the company’s verve? Meet Sir Jonathan Paul Ive, one of the greatest names among postmodern industrial designers and product makers.

Sir Jonathan Paul Ive, more commonly known as Jony Ive, began his career as an internee at a London design consultancy, Roberts Weaver Group. By the time of his graduation with a first class Bachelor of Arts degree from Newcastle Polytechnic in 1989, he was already famous in local design circles. Soon after, he joined Tangerine, a startup design agency, where he designed products such as microwaves, toothbrushes, and toilet sinks. Peeved by the conflicting principles of his clients who often did not enjoy his simple and modern designs, and the mundane nature of his work, Jony Ive joined Apple in 1992, for which he was already working as a design consultant through Tangerine. He became the Senior Vice President of Design at Apple in 1997.

Apple gave Jony Ive the opportunity to incorporate his design ideas and philosophies into its products which have gained world renown for their novelty, élan, and simplicity. Take a look into the life of the legend, Sir Jonathan Paul Ive.

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Jonathan Ive: The Mind Behind Apple’s Panache

  1. 1. Knownforhisdesign workandnoveltyat AppleInc. onathan Ive is the mastermind who designed products for the world’s most valuable brand, Apple Inc.J MacBook Pro iMac MacBook Air Mac Mini iPod iPod Touch iPhone iPad iPad Mini Apple Watch iOS 7 •Leica Camera for a charity auction, setting the world record for a camera auction • Jaeger LeCoultre Sports Watch, one of only three in the worldPhilanthropyandDesign Awards Among many honors and awards Jony Ive has received, the most prominent are: Designs Life Sir Jonathan Paul Ive, also known as Jony Ive Born on February 27th, 1967 in London, England, UK Leads and directs the Human Interface teams at Apple Inc Senior Vice President of Design at Apple Inc Known for his design work and novelty at Apple Inc. Bachelor of Arts and Honorary Doctorate from Newcastle Polytechnic • 2003 – Royal Designer for Industry • 2006 – Commander of the Most Excellent Order of the British Empire • 2006 – Honorary Fellowship of the Royal Academy of Engineering • 2012 – Knight Commander of the Most Excellent Order of the British Empire JonathanIveThe Mind behind Apple’s Panache JonathanIve “Design is the most immediate, the most explicit way of defining what products become in people’s minds.” JonathanIve “Design is the most immediate, the most explicit way of defining what products become in people’s minds.” Sources: http://www.newyorker.com/magazine/2015/02/23/shape-things-come https://www.apple.com/uk/pr/bios/jonathan-ive.html http://time.com/jonathan-ive-apple-interview JonathanIve “It is very easy to be different, but very difficult to be better.” –

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