Small businesses use Instagram to create brand awareness and build connections to their customers through visual storytelling. With the newly released clickable ads, small businesses need to take this social platform seriously for brand marketing. Here's 9 tips on how to engage customers with your local business on Instagram.

1. How to promote local business
with instagram

2. a picture is worth 1,000 words but on
Instagram it’s also worth 1,000
“likes,” retweets, and shares!

3. Instagram is an imaged-based
platform with …
300 million monthly active users
75 million daily active users
13% of the internet uses Instagram
http://expandedramblings.com/index.php/important-instagram-stats/

4. Most photos fall under two
categories: beautiful imagery or
humor

5. Be consistent with your brand
The millennial generation loves strong visual
content.
Treat your Instagram photos as high quality, but
low posting volume.

6. 9 Tips to Connect to Your
Customers

7. Tip #1 Take photos of all aspects
of your business.
•Special events
•Behind the scenes
•Customer pictures

8. Tip #2
Tag your photos with a hashtag.
Use a hashtag with the location of
your business
#Nj #NewJersey

9. Tip #3
Tell a story with your photos.
Track the process of an event by
publishing a photo every day

10. Tip #4
Encourage customers to post
photos
Your customers become your
publicists when they post images of
your business
.

11. Tip #5
Share your photo on other social
media
Instagram gives you the option to
share with other platforms when
uploading a photo

12. Tip #6
Add text to your photos.
Write a ‘call to action’ or inspiring
comment on your image

13. Tip #7
Use the @mention.
Use the @mention to tag other
Instagram users in your photo’s
caption (and in comments)

14. Tip #8
Run an Instagram contest.
Ask your customers to tag photos of
your business with a hashtag and
then select a winner

15. Tip #9
NEWclickable links feature!
Take advantage of the new multi-photo
carousel by creating four branded
images in sequence to swipe through
Read more:

16. Capitalize on the popularity
The technology of the platform and the ease of use makes
this the perfect platform for visual storytelling.
Images are powerful and will sum up a brand moment in a
few seconds - and makes a stronger, lasting impression.

17. Socialize with us!
www.logodesignguru.com