Are you setting up a healthcare startup business? Well, then this compact brand style guide is certainly for you! This infographic takes you step-by-step, through all the details of how to convert your company into a brand. You may think that as a startup, you don't need to go into the nitty-gritties like other large healthcare enterprises do. However, you must. Organize your brand identity from the very beginning, so that everyone is clear about what to do and not to do. A brand style guide is a stepping stone towards a consistent brand identity. Let's get started then.

1. FIRST AID
STAR OF LIFE
CADUCEUS
RED CROSS
CREST
BRAND STYLE GUIDE
FOR YOUR HEALTHCARE STARTUP
Want to convert your startup into a brand? You can by executing a branding style
guide with all the necessary visual information needed to make an identity for
your healthcare startup. Your startup needs a logo, color palette, suitable
typeface and a lot more. To find out, keep reading.
LOGO DESIGN
Stay professional in the healthcare industry with these tips.
CONVENTIONAL
SYMBOLS
MODERN
ICONS
SIMPLE SHAPES GEOMETRIC MOTIF
HEALTH EQUIPMENT PLANT,TREE,FLOWER ANIMAL: MAMMALS
LOGO DIMENSIONS
YOUR LOGO MUST HAVE 2
SIZE RANGES.
Maximum: 1/8th of canvas
Minimum: 1.75” to 2.50”
1
2
SURROUNDING SPACE
YOUR STARTUP’S LOGO MUST HAVE
CLEAR BREATHING SPACE AROUND IT.
Use the percentage formula
according to the width and
height of your logo
The 1 unit tactic by using a design
element of your logo as a guide
Clear Zone = 1 ‘A’ Unit 1 Unit
TAGLINE POSITION
SOME HEALTHCARE COMPANIES GOT TAGLINES, OTHERS DON’T. IF YOU DO, THEN HERE
ARE THE POSSIBILITIES.
NO TAGLINEFULL STRETCH
RIGHT ALIGNED
CENTER ALIGNED
STARTUP LOGO STYLES
Negative space3 colors maxMinimalismFlat design
BRAND COLORS
ONE STANDARD COLOR PALETTE IS USED ACROSS YOUR BRAND IDENTITY.
COLOR PALETTES
Warm – inspiration Glaxo Smith Kline
Cool – inspiration Assorted brands
Modern – inspiration Merck
COLOR TINT FORMULA
BRANDING STATIONERY
ESSENTIAL FOR EFFECTIVE B2B AND B2C COMMUNICATIONS.
LOGO PLACEMENT
Right on business cardsLeft on envelopeLeft on letterheads
STANDARD FONTS
FONT SIZE GUIDEMARGINS FOR PRINT
Futura
Univers
Helvetica
Georgia
BODONI
Arial
Maximum: 160pt +
SIZE
Minimum: 9pt to 21pt
SIZE SIZE
For outer edges - 0.25” to 0.5”
Grid Gutter – not more than 0.2”
Text area Text area
Gutter Page edgeMargin
LOGO USAGE RULES
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
Don’t use logo in unapproved colors
Never alter or stretch proportions
Attach agreed elements to the logo
Avoid altering the logo orientation
Only use the approved logo design
PRODUCT PACKAGING
LABELING
DEVICES
Utensil bags are transparent
Hazards defined by symbols
Effects and method in text: 9pt+
BOTTLES
Front label: name, logo, purpose
Back label: instructions, price, barcode
Separate colors for different brands
BRAND BRAND
There are many variations of passages of
Lorem Ipsum available, but the majority
have suffered alteration in some form, by
injected humour, or randomised words
which don't look even slightly believable. If
you are going to use a passage of Lorem
Ipsum, you need to be sure there isn't
BLISTER PACKS
Logo repeatedly printed on back side
See-through front for pill visibility
Back: aluminum foil or paper board
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRA
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BR
BRAND BRAND BRAND BRAND BRAND BRAN
BRAND BRAND BRAND BRAND BRAND B
BRAND BRAND BRAND BRAND BRAND BRA
BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
MARKETING IMAGERY
PHOTOGRAPHS FONT SIZE VARIATION
People
Landscape
Plants
Machines
Sources:
http://ukhealthcare.uky.edu/
http://www.hablamosjuntos.org/signage/pdf/pt1evaluation.pdf
http://www.hablamosjuntos.org/signage/pdf/hjworkbookfinalwattachments.pdf
http://www.hc-sc.gc.ca/dhp-mps/prodpharma/applic-demande/guide-ld/label_guide_ld-eng.php#a3433
LOREM IPSUM DOLOR SIT
AMET, CONSECTETUR ADI
Sed consectetur massa mauris, in pulvinar ex
SEMPER ID. IN ET MAGNA A LACUS
Molestie lobortis vitae id purus. Integer rutrum risus ac
nisl sodales malesuada. Suspendisse non eleifend magna.
Maecenas sed urna suscipit, Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Sed consectetur massa
mauris, in pulvinar ex semper id. In et magna a lacus
molestie lobortis vitae id purus.
Sed consectetur massa mauris, in
pulvinar ex semper id. In et magna a
lacus molestie lobortis
Headline
Byline
Subhead
Pull Quote
Body copy
There are many variations of passages of
Lorem Ipsum available, but the majority
have suffered alteration in some form, by
injected humour, or randomised words
which don't look even slightly believable.
If you are going to use a passage of Lorem
Ipsum, you need to be sure there isn't
anything embarrassing h
There are many variations of passages of
Lorem Ipsum available, but the majority
have suffered alteration in some form, by
injected humour, or randomised words
which don't look even slightly believable.
If you are going to use a passage of Lorem
Ipsum, you need to be sure there isn't
anything embarrassing h
There are many variations of passages of
Lorem Ipsum available, but the majority
have suffered alteration in some form, by
injected humour, or randomised words
which don't look even slightly believable.
If you are going to use a passage of Lorem
Ipsum, you need to be sure there isn't
anything embarrassing h