Storage solutions - Daniel Scarafia (HDS)
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UTE Day - 14 de julio de 2011 - Montevideo
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Storage solutions - Daniel Scarafia (HDS)
- 1. Hitachi Data Systems UTE Day Soluciones de Almacenamiento Empresarial 7 de sep de 2012 Ing. Daniel Scarafia Channel Sales Manager daniel..scarafia@ hds.com © 2010 Hitachi Data Systems •Todos los derechos reservados
- 2. •Hitachi, Ltd. (NYSE:HIT/TSE:6501) •One of the •world’s largest •integrated electronics companies Founded in 1910 Total FY10 sales of $112.2B 900 subsidiaries FY09 R&D Investment: $4.0B 360,000 employees – Approx. 20% in IST Over 760 PhDs Approx. $6.2B in cash •No. 47 on the 2010 FORTUNE Global 500® 2
- 3. Hitachi Ltd. History & Focus •Hitachi Group’s 11 Industry Segments •Others •Information & •Telecommunicatio n •Financial •Systems •Services •4 ％ ％17 ％ •14 • •4 ％ •9 ％ •Digital Media & Consumer Products •7 ％ •6 ％ •$112B •12 ％ •Power •Systems •12 ％ •6 ％ 9 ％ • •Component & •Social Devices Infrastructure •& Industrial Systems •Automotive •Electronic Systems •Systems •& Equipment •High Functional •Constructio •Materials & Components n •Machinery 3
- 4. Hitachi: Eco-Friendly in All Industries •Leading Auto Makers Turn to Hitachi for Hybrid Motors 4
- 5. Hitachi Data Systems at a Glance •Excellence in Customer Service •Wholly owned subsidiary of Hitachi, •Awarded to Hitachi Data Systems by: •Ltd. (NYSE:HIT) Formed in 1989 Direct and indirect sales in over 100 countries & regions 4,700 employees and expanding •The focal point for Hitachi, Ltd. for storage infrastructure solutions, storage management software, and storage consulting services 5
- 6. The Next Big Thing •La información debe ser accedidad desde cualquier dispositivo, en cualquier momento y desde cualquier lugar •Al menor costo posible •De la manera más fácil posible •De la manera más segura •Tenemos que pensar como resolver estos desafíos de manera distinta 6
- 7. Today’s IT Challenges: “Do M ore With Less” Data continues to grow – Data growth 20%-100%+ / year; Significant unstructured data growth – Continued regulations and compliance for data retention IT assets are aging – Data Centers, applications, infrastructures, processes and skill sets – Burden of legacy systems: maintaining versus investing in new Lack of mobility – Static tiers of storage, disruptive migration, impediment to consolidation Low Utilization and stale data – Wasting resources, power, cooling, and budgets Economic turmoil – Budget uncertainty, mergers/acquisitions, business agility 7
- 8. Fundamental Ways to Address Customer Requirements Consolidation – Fewer footprints, fewer locations Increase utilization – Virtualization, thin provisioning Eliminate repetitiveness – Compression, deduplication, single instance store, copy on write Get control of unstructured data – e.g., Archive inactive data • Reduce the working set Enables customers to “Do More With Less” and drive hard currency cost savings in their storage environments 8
- 9. Cambios de Paradigma: Storage 3.0 Ciclos de Mercado HOY Almacenamiento Almacenamiento Almacenamiento Adjunto Directo en Red de Nube o Virtualizado Almacenamiento en Red (Almacenamiento Adjunto Directo/NAS y Red de Á de rea Almacenamiento/SAN) consolida y virtualiza el disco -la capacidad- para mejorar la flexibilidad de aprovisionamiento y la eficiencia. Almacenamiento de Nube o Virtualizado consolida y virtualiza discos y controladores para ampliar la capacidad y el rendimiento – Mejora la recuperació n y reduce los CAPEX y OPEX para los proveedores de servicios y usuarios finales. 9
- 10. QUE ES UNA NUBE ? 0 © 2011 Hitachi Data Systems. All rights reserved.
- 11. Definiciones de Nube •“La Nube es una forma de usar la tecnología, no una tecnología en sí misma, sino que es un modelo de autoservicio, a la carta y de pago por uso. Las estrategias de consolidación, virtualización y automatización serán los catalizadores detrás de la adopción de la nube.” – The 451 Group - • Las Características Principales de la Nube son: La habilidad de escalar y provisionar dinámicamente de forma rentable. La habilidad de aprovechar al máximo esa energía sin tener que administrar la complejidad de la tecnología subyacente. Proveer desde infraestructura hasta aplicaciones, como un servicio • La arquitectura de la nube puede ser: Privada: Alojada en un dispositivo dentro de una organización Pública: Alojada en Internet Híbrida: Una combinación de privada y pública 11
- 12. Oferta y Demanda: Tradicional versus Nube •Desperdicio •Oferta Tradicional •Demanda •Oferta y Demanda de la Nube Tradicional •T1 •T2 •T3 •T4 •Almacenamiento (TB) 12
- 13. Plataforma Integrada para Habilitar la Solución de Nube ón Nube Pública Nube Privada a gert ca ne ml p m e I Portal de Capacidad Medició n Autoservici de i nE o Facturació n t Almacenamiento como Servicio Portafolio de Contenido y Archivos Hitachi C: C: /DEV /DEV /ARCHIVE /ARCHIVE /BACKUP /BACKUP VTL Múltiples Infraestructura de Múltiples Múltiples Múltiples Almacenamiento Nivel 1 Nivel 1 Nivel 2 Nivel 2 Nivel 3 Nivel 3 Niveles Niveles Niveles Niveles Tecnologías de Almacenamiento Hitachi Virtualización de Plataforma de Almacenamiento Virtual Almacenamiento Modular Capacidad de Almacenamiento Almacenamiento Hitachi de Hitachi Adaptable de Hitachi de Terceros 13
- 14. Portafolio de Soluciones de Almacenamiento Funcionalidad Hitachi Virtual Storage Platform 3D Scaling Platform Advanced Hitachi Adaptable Modular Storage 2000 Midrange Storage Systems Hitachi Data Hitachi Content Virtual Tape Protection Suite Platform Library Hitachi NAS Platform File and Content Storage Escalabilidad 14
- 15. Prestaciones esperadas de un sistema High End •Alta Disponibilidad •Alta tolerancia ante fallas •Upgrades no disruptivos •Funcionalidades avanzadas •Virtualización •Particionamiento •Thin Provisioning •Sub-LUN Tiering •Movilidadde datos y automatización •Integración con administradores de almacenamiento externos •Alto Desempeño •Arquitectura no bloqueante •Ancho de banda en el Front End (Servidores) •Ancho de banda interno 15 •Ancho de banda en el Back End (Discos)
- 16. Familia High End: Hitachi Virtual Storage Platform Universal Storage Platform V • Crecimiento 3D • 192 GB/s de ancho de banda interno • 2048 discos internos (SSD, SAS o SATA II) • El doble de desempeñ o que el USP-V • La mejor disponibilidad: 100% Garantizado • Backend Full SAS @ 6Gbps (Nativo) • Las mejores funcionalidades avanzadas: – Controller based virtualization: 255 PB – Virtual Storage Partition: 32 – Dynamic “thin” provisioning – Tiered Storage Manager – Dynamic Tiering – High Availability Manager • Hitachi Hi Command Suite 7.0 • Native Vmware integration (VAAI) 16
- 17. VSP Architectural View – Configuration 8 Virtual Storage Director blades – 32 cores • 2 to 4 Virtual Storage Director blades – 8 to 16 cores 2 to 24 FED blades with 16 to 192 ports • 2 to12 FED blades with 16 to 96 ports 2 to 16 cache adapters with 64 to 1,024GB cache • 2 to 8 cache adapters with 32 to 512GB cache 8 to 16 BED blades with 8 to 32 SAS links • 2 to 4 BED blades with 8 to 16 SAS links 17
- 18. •Hitachi Virtual Storage Platform Rack Structure • The maximum number of racks is 1 control 2 control 6: chassis chassis • 2 control chassis and 16 drive chassis HDD (2.5”) 0 - 1,024 0 - 2,048 • Controller 1 HDD (3.5”) 0 - 640 0 - 1,280 •Controller 0 Ports 16 - 96* 16 - 192* Cache Up to 512GB** Up to 1,024GB** •Rack- •2,006m 12 •Rack- m 11 •Rack- 10 •Rack- •3,610mm 00 • Rack- 01 • •1,100mm Rack- 02 18
- 19. •Hitachi Virtual Storage Platform Rack Structure •42U Rack (19inch) 42U 19 inch rack Reduces width 20% from Universal Storage Platform V 14U control chassis cabled from the •13 rear U Fan thermal control has 3 levels to •2,006m reduce noise m •13 •Control Chassis U •14 U •1,100m •610m m m 19
- 20. Control and Drive Chassis Structure Control Chassis includes Drive chassis includes 80 x 3.5 in drives Virtual Storage drives and SAS links. or 128 x 2.5 in Directors, cache, FED Fan assembly can be drives and BED adapters, opened so that a drive may power supplies and be exchanged online. service processors. V SD x PS x 4 Drives x Drives x 40 4 40 SV P x 2 SAS x 4 13U SAS x 4 PS x 4 FED x 8 BED x 4 Cache x 8 Control Chassis 3.5 in. drive chassis 20
- 21. Most Flexible Building Block Scale up processing power and cache bandwidth Front view Virtual Storage Directors x 4 e ag tor lS r tua recto Vir Di Data Cache Adapter x 8 ter dap eA ac h ta C • •Da Highly granular scalability 21
- 22. Most Flexible Building Block Back End Director X 2 Front End Director X 4 Scale Up Connectivity, Capacity, Bandwidth Back view ec tor Dir nd c kE Ba tor Direc d En nt Fro Grid Switch X 4 Back End Interconnected directors deliver tailored Director X 2 itch scalability Front End Sw Independently grow Gr id Director X 4 22
- 23. Funcionalidades avanzadas Virtualizació n basada en controladora • La mayor escalabilidad del mercado: Hasta 255 PB • Se conecta a equipos de terceros o de HDS: http://www.hds.com/products/storage- systems/specifications/supported-external- storage.html – Extiende la vida ú de los activos de til almacenamiento • Simplifica la administració n, desde una única consola • Los equipos virtualizados “heredan” las funcionalidades del VSP – Migració n de datos no disruptiva – Ré plicació n interna o remota VSP – Aprovisionamiento de storage heterogé neo – Administrar calidad de servicio • NO introduce metadatos: El mapeo es 1:1, por lo que la virtualizació n es reversible • 100% de disponibilidad 23
- 24. Concepto de Virtualizació n “Acto de integrar uno o má servicios o funciones (back s end) con funcionalidades adicionales (front end) con el propó sito de proveer abstracciones ú tiles. Tipicamente la virtualizació n esconde parte de la complejidad del “back end” , o agrega / integra nuevas funcionalidades sobre las existentes.” SNIA = Storage Networking Industry Association 24
- 25. Como funciona Universal Volume M anager ? Fibre ESCON/ Mainfram e ELUN is a LUN Channel FICON Host SAN IBM® z/OS® that is mapped to a LUN in external storage device Target Port Target Port ELUN Host View Hitachi Virtual Storage Platform Devices LUN LUN LUN LUN LUN LUN LUN VDEV VDEV VDEV LDEV Internal Devices LDEV LDEV LDEV LDEV LDEV LDEV External Port VSP Internal Target Port p Disks Externally ou HDD Attached gr LUN LUN LUN ID Storage System A R 25
- 26. Storage Consolidation With the Universal Storage Platform Deploy Virtual Storage Platform SAN Attach existing storage externally Mission-critical data Non-critical Application data 26 Backup/Archive data
- 27. Storage Consolidation Data Migration Migrate mission- critical data to the Universal Storage Platform SAN Mission-critical data Non-critical Application data 27 Backup/Archive data
- 28. Storage Consolidation Data Migration Migrate mission- critical data to the Universal Storage Platform Migrate non-critical and archive data to SAN external storage with performance and availability characteristics that match application requirements Mission-critical data Non-critical Application data 28 Backup/Archive data
- 29. Storage Consolidation Hardware and Software Elimination Migrate mission- critical data to the Universal Storage Platform Migrate non-critical and archive data to SAN external storage with performance characteristics that match business requirements Retire extraneous storage systems Mission-critical data Non-critical Application data 29 Backup/Archive data
- 30. Funcionalidades avanzadas Particionamiento Logico: Virtual Partition Manager • Hasta 32 máquinas virtuales de almacenamiento: – Cache – Puertos – Discos • Calidad de Servicio: – Adminstra recursos de manera segura y eficiente • Seguridad: – Mú ltiples perfiles de usuarios con distintos privilegios 30
- 31. Funcionalidades avanzadas Aprovisionamiento “delgado”: Hitachi Dynamic Provisioning • Permite agregar volumenes en forma instantánea no disruptiva – No es necesario volver a montar el volumen o reinicar el servidor (depende del SO) • Agrega capacidad solo cuando las aplicaciones lo necesitan – Evita sobre aprovisionamiento – Permite planificar má granularmente s las inversiones • Permite administrar volumenes internos o externos (virtualizados) • Permite recuperar espacio no utilizado y devolverlo al “pool”: “Zero Page Reclaim” • Aumenta notablemente el desempeñ o general, dado que distribuye los distintos patrones de I/O sobre muchos ejes 31
- 32. Hitachi Tiered Storage Manager Two layers of data mobility • Infrastructure layer or block Tier 0 level • Object layer or file level Enterprise SLC Flash has Tier 1 100,000 write/format cycles • Wear leveling, error recovery, spares Use virtualization and data Tier 2 mobility tools to move (or re- provision) the volume without disruption to any other pool or tier based on • Promotion or demotion • Consolidation or migration Infrastructure/ Object/fil • SLO, performance or cost block level e change level Automated with policy based management 32 • Based upon pre-set SLAs
- 33. New “Hitachi Dynamic Tiering” (VSP only) POOL A Different tiers of storage are EFD/SSD TIER 0 now in one pool of pages Data is written to the highest Last Referenced SAS TIER 1 performance tier first As it becomes less active it migrates to lower level tiers Last Referenced TIER 2 SATA If activity increases it will be promoted back to a higher tier Since 20% of data accounts for 80% of the activity, only the active part of a volume will reside on the higher 33 performance tiers.
- 34. Funcionalidades avanzadas Replicació n de datos avanzada • Se extienden al almacenamiento virtualizado • Se integran a productos de virtualizació n de servidores y software de backup • Permiten administrar RPO y RTO • In System Replication (Shadowimage - Copy on Write) – Permite realizar copias locales completas de volúmenes físicos y ló gicos • Disaster Recovery Suite (Truecopy – Universal Replicator) – Permite realizar copias remotas completas de volú menes físicos – Modo Sincró nico o Asincró nico (Pull vs Push) – Soporta hasta 4 Data Centers 34
- 35. In-System Replication en el Storage Interno y Externo Simplifica la administración heterogénea • Dentro del VSP SAN • En otros storage Hitachi • En storage de terceros Hot Backup Hot Backup Storage Backup VSP Primary Primary Volume Volume Backup Pool Thunder IBM EMC 9585V DS4000 WMS100 CLARiiON Series Hot Hot Hot Hot Backup Primary Backup Backup Backup Primary Primary Backup Volume Primary Backup Volume Backup Backup Volume Volume 35
- 36. In-System Replication en el Storage Externo Data mirroring entre tiers con ShadowImage software SAN Secondary Secondary Primary Primary Volume Volume Volume Volume VSP IBM EMC AMS 500 DS4000 AMS200 CLARiiON Series Backup Backup Copy for Copy for Copy Copy Testing Testing 36
- 37. Disaster Recovery Truecopy (Sincró nico) - Universal Replicator Software (Asincró nico) Windows UNIX UNIX Windows UNIX UNIX Host Host Host Host Host Host Exchange SAP SAP Exchange SAP SAP SAN SAN P rimary Remote Volume Copy VSP VSP Lightning IBM EMC Lightning IBM EMC 9970 V DS4500 CLARiiON 9970 V DS4500 CLARiiON Series Series Secondary Secondary Volume Producció n Contingencia Backup 37
- 38. Funcionalidades Avanzadas High Avaliability Manager HOST • Permite una ré plica remota o local Application contínua de datos y “failover” automá tico Multi path Software sin necesidad de reiniciar el servidor (RPO=0) Host path – Se integra con Dynamic Provisioning VSP VOL pair VSP – Las aplicaciones corren sin V-vol Remote copy path V-vol interrupció n aú ante la perdida no n (PVOL) (SVOL) planeada de un storage External Storage – Migració n de datos no disruptiva UVM sobre equipo de generaciones Quorum pró ximas Data Data – Integració n con los software de Data Data Data Data Cluster Server má populares s External Storage External Storage (roadmap) 38
- 39. Integració n con VAAI Block 85% Less I/O for common formatting task Zeroing/Write Same Fast Full 18% Faster cloning of virtual machines, Copy snapshot, and storage vMotion Hardware 25 to 35% More virtual machines Locking per data store Offload 39
- 40. Integració n con Microsoft Failover 16 node Microsoft failover clustering Clustering for business continuity HDLM and Dynamic load balancing with full MPIO support of 3D multi-pathing Hitachi Live Migration over Distance for load Storage balancing of applications and storage Cluster for Hyper-V Hitachi Virtual Storage Platform and Hitachi Command Suite provide the highest availability platform for Microsoft deployments 40
- 41. Hitachi Command Suite v7: 3D Management Platform for All Data Types Manage up to unify and scale large deployments Manage out – One management platform for all data Manage deep with integration of server and storage virtualization • BUSINESS VALUE Simplify with up to 50% fewer management steps Reduce IT deployment times Remove application and virtual server bottlenecks 41
- 42. Simplified Provisioning Which Host? What Size? How Many? 6 clicks to provision storage in minutes 42
- 43. Dashboard: Business Views Reports Business views Administratio n Dashboard provides application transparency 43
- 44. Service Operation Center: Hitachi Data Systems Trabajando para Usted • Impulse un retorno mayor y má rá s pido sobre los activos de almacenamiento • Cubra sus necesidades de personal crítico, habilidades o experiencia • Mejore la utilizació n de activos • Aumente sus medios de alerta y generació n de reportes - proporcione visibilidad • Ayude a satisfacer los niveles de servicio •Soporte para •Ahora en Español desde Buenos Aires •Ahora en Español desde Buenos Aires el Entorno del Cliente •Gestión •Gestión Provisión de almacenamiento para cumplir •Administración los objetivos de nivel de servicio •Generación de Reportes Cambio en la configuración •Análisis Tablero de advertencias del almacenamiento de información Utilización y rendimiento •Monitoreo, Alertas Acceso a especialistas en •Alertas Tendencias y disponibilidad Respuesta en tiempo almacenamiento de HDS para Verificación de estado real recomendaciones de Reportes sumarios configuración •Disponibilidad •Optimización •Gestión 44
- 45. Preguntas ? 45
- 46. Muchas Gracias Ing. Daniel Scarafia Channel Sales Manager daniel.scarafia@ hds.com 46
Notas do Editor
- 09/07/12
- 09/07/12 El compromiso con la innovacion que ha tenido Hitachi desde sus inicios la ha convertido en una de las empresas de electronicos mas grande del mundo. Con mas de 900 subsidiarias, 360 mil empleados y un plantel de cientificos de los mas grandes de la industria. Ademas, Las solidas bases financieras de Hitachi se reflejan en los 96 billones de dolares de facturacion en el anio fiscal 2009 y el factor que ha permitido el vertiginoso avance y desarrollo tecnologico de hitachi, ha sido el compromiso con investigacion y desarrollo. Cada anio se invierten 4 billones de dolares en esta area. Y en cuanto a almacenamiento de la informacion,…[next slide] A quick overview of our parent company, Hitachi Ltd. Hitachi, Ltd. is a public company traded on the Tokyo Stock Exchange under ticker symbol “6501” and in the U.S. on the New York Stock Exchange under the ticker symbol “HIT.” It is one of the world’s largest integrated electronics companies. Many industry watchers essentially view Hitachi, Ltd. as a unique fusion of IBM and General Electric - in that Hitachi, Ltd. encompasses the broad spectrum of IT products and solutions and semiconductor fabrication expertise that you see at a company like IBM. But, Hitachi also spans the heavy machinery, thermonuclear reactor engineering, and other heavy machinery-oriented goods that General Electric produces. Hitachi, Ltd. is a manufacturer of over 20,000 products. We believe that gives us a competitive advantage relative to storage-only vendors, in that we can leverage the IP and the research talent across many, many thousands of products, and bring a lot of that IP and research talent to bear on a central key focus or core business area -- storage. Again, the main point to emphasize here is that cross-pollination across multiple product disciplines is a key differentiator that has contributed to Hitachi’s vast product portfolio. Currently, there are over 900 subsidiaries within Hitachi with over 360,000 employees. The unique thing that is Hitachi, Ltd. is home to over 760 Ph.D.’s – that is to say there are more Ph.D.’s within Hitachi than there are employees at some of our competitors’ companies. So, Hitachi is very proud of the fact that we have in fact one of the largest associations and groupings of Ph.D.’s out there in the information technology and science space.
- Hitachi’s fiscal year runs from April to March. Total FY09 revenue: $96B 20% of overall R&D investment is in Information Systems and Telecommunications segments FY08: $102B FY07: $112.2B FY06: $87B Any investment made in information technology, whether it’s networking, telecommunications, enterprise servers, super computers, storage systems, other storage solutions, etc., Hitachi Data Systems utilizes cross-pollination to reap the benefits of that investment and leverages it for the development of other products. Taking a look now at the composition of Hitachi, Ltd’s business and the vertical markets it competes in. Hitachi, Ltd. has 11 distinct business segments, which comprise the over 20,000-strong product portfolio. Comprising about 17% of total sales for last fiscal year is the Information Systems and Telecommunications Group. This is the most strategic business segment for Hitachi, and many times, the most profitable as well. This comprises storage systems, storage consulting services, super computers, telecommunications equipment, gigabit Ethernet routers, SONET switches, enterprise blade servers, which are now being sold in North America, Korea, as well as Japan and other geographies. Basically, all information systems in telecommunications, IT and networking all unified in one group spanning servers, networking and storage. Powerful unification amongst these three facilitates great cross-pollination efforts. NOTE: HGST is included in Component & Devices segment, not Information & Telecommunication Systems. Power Industrial Systems and Social Infrastructure & Industrial Systems are very profitable business segment for Hitachi, Ltd. This comprises everything ranging from Shinkansen Bullet Trains (the trains in Tokyo and other regions of the world that can go in excess of 150 to 160 miles-per-hour), thermonuclear fusion reactors; heavy earth-moving equipment; various turbines that are being made in conjunction with General Electric; and so forth. If your customer is interested in earth moving equipment, Hitachi produces bulldozers and cranes and other earth-moving equipments. (Note Caterpillar competes with Hitachi). There is also the financial services business segment comprised of various capital and leasing corporations, within Hitachi Ltd., which constitutes about 4% of overall total sales. The Electronic Systems and Equipment segment covers primarily semiconductor manufacturing equipment contributed to 9% of overall revenues. Hitachi, Ltd. has its own semiconductor fabrication operation which provides a distinct advantage over competitors. While many competitors rely upon third-parties for semiconductor chip manufacturing, we have our own fabrication plants, which gives us a powerful story from a vertical integration perspective. High Functional Materials & Components and Automotive Systems are a rather interesting group with tremendous industry expertise not many people are aware of. For one, Hitachi, Ltd. is a key supplier to automotive companies such as Honda, Toyota, Mazda, and General Motors. Case in point, Toyota recently turned to Hitachi, Ltd. for hybrid motors for its Lexus RX 400H hybrid. The turbo chargers in the Mazda Miata; the hoses and rubber materials in many of the Nissan cars leverage manufacturing innovations from Hitachi, Ltd. Another example, Hitachi, Ltd. owns a subsidiary called the Xanavi (Spelled x-a-n-a-v-i) which is a leading provider of navigation systems for automobiles. In fact, if you go to your local Infinity or Nissan dealer, all the navigation systems in those vehicles are from Xanavi, owned by Hitachi.
- 09/07/12 Hitachi is eco-friendly in all industries, not just information technology. As you see here, Toyota turned to Hitachi for hybrid motors as the media has quoted. Hitachi/GM working on Lithium Battery for next generation hybrid autos. We are eco-friendly in all industries, not just information technology. Hitachi is a very diverse company that manufactures over 20,000 different products spanning seven different business segments, encompassing everything from biotechnology to nanotechnology, to storage technology, to thermal nuclear fusion reactors. Think of super science. Hitachi encompasses all science and brings it to bear in key areas of focus such as green solutions and this is just another example that. Another software innovation we have is large, logical storage pools, which effectively enables one to take hundreds and hundreds of drives and essentially create a single logical pool of these drives operating on a single IO simultaneously, enabling application performance to significantly improve. It also enables wide striping across hundreds and hundreds of drives which greatly improve application performance.
- 09/07/12 A quick overview of our company, Hitachi Data Systems Corporation. Hitachi Data Systems Corporation is a wholly-owned subsidiary of Hitachi, Ltd., originally formed as Hitachi Data Systems Corporation in 1989 as a joint venture between Hitachi, Ltd. and EDS. Hitachi, Ltd. owned 86% of the original entity with Electronic Data Systems (EDS) owning the remaining 14%. Fast forward to April 1999, Hitachi Data Systems became a wholly-owned subsidiary of Hitachi, Ltd. and has been operating as such ever since. The key point I’d like to make here is that in North America, Europe and other key geographies, Hitachi, in various forms -- whether it is Hitachi Data Systems, its predecessor, National Advance Systems, or the predecessor of that company, Itel -- the fact is Hitachi has been selling industry-leading storage solutions and server solutions for the past three decades. This is an impressive track record that most storage companies we compete with today cannot claim. Our go-to-market strategy is comprised of direct and indirect sales in over 100 countries and regions. Hitachi Data Systems has a 4,700-strong global employee base and it is expanding. We’re essentially positioned, within Hitachi, Ltd., as the strategic focal point for all storage infrastructure solutions, storage management software, and consultative services pertaining to storage. We have also been recognized for excellence in customer service, which is very important to us as a business. We have been praised by Bank of America and SBC and we have also won a “Supplier Excellence” award from Texas Instruments. There are many other awards Hitachi Data Systems has received which are not listed in this slide, including one from a large auction company that starts with an “e”
- 09/07/12 Okay, so a conversation about services-oriented storage starts with the customer perspective. The message that we get consistently from our customers and prospects is that their primary challenge is around driving closer alignment between the business and IT. Practically speaking, what does that mean? Well, obviously, it depends on the business you're in. For example, I might be a financial institution where I need to be able to report on a quarterly, monthly, semi-annual, or annual basis. IT needs to be able to ensure that that information is available in the time lines that it needs to be available in order for us to report on a timely basis. That institution also needs to be able to demonstrate that that information is securely stored and replicated across multiple locations. Can IT deliver those requirements to drive that alignment? Another example is I’m a healthcare institution where I need to be able to demonstrate that I am retaining patient information for the life of that patient, so I have requirements for long-term data retention. And I also have requirements to be able to demonstrate that the information I'm storing is secure. IT, in that case, needs to be able to deliver those requirements in order to support the business. That's another form of alignment between IT and business. Those alignment requirements, those challenges, drive specific requirements for IT primarily around meeting the appropriate service level agreements that they've got; whether those agreements be for retention, whether it be for performance, whether it be for replication; any number of different requirements. Those specific requirements are driving significant challenges for the IT infrastructure, so, lets' talk about a couple of those. First and foremost is accelerating storage growth. As we all know, storage continues to grow significantly, whether it be new data types coming on line, like unstructured data or video files; these types of things, rich media, medical information, or whether it be the fact that we are retaining more information for longer periods of time for compliance and governance reasons. The bottom line is that overall storage growth continues to accelerate. Organizations are also faced with the challenge of dealing with too many islands of storage. In many cases, organizations have addressed their needs for new data types and new storage requirements by throwing new applications at the problem or new islands of storage. This fundamentally is a utilization challenge. This is a cost challenge, and it is a complexity challenge that only gets worse as you throw more islands of storage at the problem. As your environment grows more, your complexity goes up in line. Organizations are faced with paying too much for storage. That may sound ironic coming from a storage company, but we recognize that if companies don't know what data they've got, if they don't understand what the value of that data is, and they're running in a traditional single-tiered storage environment, then they're likely paying too much. Can organizations get more intelligent about the value of their data and how they can match their application storage requirements with their storage infrastructure? Organizations are also faced with significant utilization challenges, and that really is a derivation of the islands of storage. If I've got islands of storage all over the place that are mapped to a particular server or particular application, I can't share those storage assets for different applications. For example, if I've got a database application, the database administrator, the database line of business folks, they don't care about the storage, they just know that they need what they need, so the storage side of the house will typically over allocate that capacity to ensure that they are addressing the SLA for that particular business. The end result is, I've got an environment where I've got very low utilization, or utilization is not to the levels that I need it to be. Green environmental friendliness, power and cooling has become a very significant issue over the last couple of years. Organizations are running out of floor space. They're faced with tremendous power and cooling challenges. How can I increase the overall operational efficiency of my environment to lower those power and cooling challenges? Finally, a very significant issue for organizations is they're still spending too much budget on maintaining old technology. They've got a large infrastructure that they need to maintain. That really comes about for two reasons. One is typically the depreciation schedule for their assets could be anywhere from three to five years, where technology refreshes occur possibly every 18 to 24 months. How do I better leverage the existing legacy assets that I've got within my environment?
- There are 4 fundamental ways to address storage growth Consolidation requires non disruptive data mobility, and scalable storage systems Utilization can be achieved most effectively with the combination of Virtualization and thin provisioning There are many new technologies for eliminating repetitive bits. Deduplication has proven to be the most effective for backup data. Data over 60 days old is toxic waste, taking up power, cooling, and operational resources. Archiving removes them from the operational working set and makes operations like backup and DR more efficient.
- La industria ha visto muchos cambios de paradigma, de conexión directa a conexión de red y ahora virtualizada o de almacenamiento en nube. Para hacer frente a la creciente masificación de la información, la Virtualización y la Nube se han convertido en extensiones naturales del ecosistema de almacenamiento. Esto es una progresión natural. El almacenamiento de red va a desaparecer pero con el tiempo se transformará en un acceso a la nube para algunos casos de uso y seguirá siendo una plataforma principal para los demás. Esto no es revolucionario sino que es evolutivo.
- Los clientes compran / se abastecen para el pico con el fin de poder atender y responder a los requerimientos del negocio. Esto se vuelve aún más difícil, ya que las organizaciones tratan de planificar las cargas de trabajo que fluctúan. Algunos ejemplos son los bufetes de abogados, los desarrolladores de software, arquitectos, programas o campañas de mercadotecnia, investigación, etc. También hay un aumento dramático en los datos generados por máquinas que también pueden ser difíciles de planificar. Algunos ejemplos incluyen: computadoras, redes y registros de otros equipos, dispositivos médicos, medioambientales y científicos, información satelital y datos geográficos, etc. Un modelo de entrega de servicios de nube permite que las organizaciones ganen agilidad, maximicen la utilización y mejoren el Costo Total de Propiedad ( TCO). 09/07/12
- Objetivo de la Diapositiva: Proporcionar un resumen de los productos clave del portafolio de Hitachi Data Systems. Notas del Conferencista: De arriba hacia abajo hay cuatro capas– Inferior - Cimientos / capa de infraestructura de almacenamiento Intermedia - Capa de Soluciones de Nube Intermedia - Capa de Entrega Superior- Capa de Implementación Vamos a usar la analogía de una casa; para construir una casa fuerte se necesita una base sólida. La base sólida que tenemos se basa en los productos de almacenamiento principales que Hitachi , que tiene una arquitectura robusta y una madurez pobada. Estos cimientos consisten en la USP-V, el AMS, y el nuevo almacenamiento de productos, así como el software de almacenamiento que se envuelve alrededor de eso. Curiosamente , el 45% de todos los ingresos de Hitachi Data Systems proceden de SW, y hay buenas razones para ello. El solo hecho de tener el mejor almacenamiento HW no ayuda a implementarlo de una manera efectiva o hacer frente a cuestiones de TI. SW es la orquestación que le ayuda a manejar todos estos temas y aporta valor. En la parte superior de los cimientos se construye la casa, y usted necesita SAN o NAS, o archivo / contenido Por ejemplo, HDP, particiones dinámicas, seguridad, codificación, replicación y disponibilidad de servicios, migración, estas son todas las capas de la capa de bloques. Así que la capa de servicios de archivo se refiere a la presentación - ¿ Quiere que sea un archivo, un bloque o parte del contenido? E independientemente de la forma en que usted quiere o necesita tener acceso a estos datos, tiene un marco común de servicios. HDP y Replicación y TSM se utilizan en todo nuestros productos en una manera común - y vamos a ampliar éstos en el tiempo para incluir nuestra Storage CommandSuite. La pieza de la nube es la capa de “implementación“ - que depende de cómo se está implementando o cómo se quiere hacer. Este es también el lugar donde ocurre la personalización Deutsche Bank - Atos Origin (SP) – Oferta de MSU - ponemos nuestra integración en torno a sus servicios principales, escalamiento hacia arriba y hacia abajo, con monitoreo y gestión Verizon / CSC / Telefónica - proporcionamos la integración en sus propios portales y sistemas de gestión – sus mecanismos de SSO para seguridad se integrarán con nuestros servicios de seguridad (SIGUIENTE DIAPOSITIVA)
- 09/07/12 09/07/12 Key Objective: is to introduce the customer to Hitachi’s ‘One Platform All Data’ strategy and articulate the unique value of our strategy and how it is superior to the competition. Key Points: 1.) Hitachi Data System’s focus is on storage. Our goal is to help customer’s closely align their storage infrastructure with their business requirements by delivering storage solutions that reduce complexity, cost, and risk, as well as TCO, while increasing IT efficiency. 2.) Our strategy is to deliver ‘One Platform For All Data’. To understand why this is this important let’s look at the customer challenge: - The amount of digital data being created and stored continues to grow unabated. - Regulatory and compliance requirements are driving organizations to store more data for longer periods of time. Furthermore, they need to be able search for specific data if they’re ever asked to. - The explosive growth in semi-structured (e.g. email) and unstructured (files) is forcing customers to look for new ways to deal with files, metadata, and content. - Every application has different storage requirements for performance, availability, retention, etc. - Vendors traditionally throw discrete solutions at each of these different problems. - It’s still cheaper for organizations to buy storage then to manage it so customers typically throw more storage at the problem. - IT budgets remain relatively flat. Because the traditional response to these challenges has been to throw more storage at the problem customers end up managing multiple silos for their different application requirements. This is complex, costly, and inefficient. Hitachi address these challenges with a unique ‘One Platform For All Data’ strategy comprised of an integrated family of: 1.) Storage arrays for applications from mission-critical OLTP to long-term archiving. 2.) Intelligent storage controllers to virtualize and simplify heterogeneous storage environments. 3.) Storage management solutions to manage all your storage infrastructure. 4.) Tiered storage and data mobility solutions to simplify your infrastructure and reduce cost by aligning your data with the right tiers of storage. 5.) Business continuity solutions to support all backup, local and remote replication requirements. 6.) Archiving solutions provide enterprise class archiving and search across all applications. 7.) NAS solutions for high-performance applications, SAN/NAS consolidation, and common file/print services. With Hitachi’s strategy, all of these capabilities work in unison enabling customers to leverage ‘One Platform For All Data’. The benefits can be immense. Once the customer gets the general idea of our platform strategy, the next key is to understand the customers key pain points and how they measure success. Do they want to save money, reduce risk, meet a compliance requirement, insure availability of mission-critical applications, etc.? If you understand that you can translate it into what we can deliver. Bottom Line: Hitachi has a very unique strategy enabling customers to leverage a single platform for all their storage requirements. This is very different than what our competitors, in this particular case Sun, can offer. Customers should walk away from this part of the discussion a clear understanding of our platform strategy and how it can benefit them. For further education, here are some additional facts about data: 20% Structured Data (databases, transactional, data warehouses) 80% Unstructured (objects and files) and Semi-structured (e-mail) Data - <5% of unstructured data is managed through content management….and shrinking - Unstructured Data is growing at 10X the rate of Structured Data (Files, Email, Content) - 2,272 PB of Unstructured Data Today, 20,000PB in 2010…Most is dormant after 90 days. ESG. Value of the File….Content Is King - File Attributes help basic classification - Content Attributes (Metadata) enables extra classification, extra descriptions - Content inside the file enables text searching…informational value
- 09/07/12 Presenter notes: The USP family consists of two models, the USP V and USP VM. The USP VM is a rack mounted version of the USP. It offers all of the same features as the USP V but with less capacity (and a lower price)
- The VSP architecture is composed of four basic components which are connected through a cross bar switch matrix. Front End Directors which manage the front end port connections to servers and to external storage. Back End Directors which managed connections to internal storage drives, . Multi Processor Directors which are the main processors and control data memory. Cache memory modules which can present a global cache image to all of the different directors. The minimum configuration can start with 2 x MPD, 2x FED, 2 x CM and no BED for a diskless entry version of the Virtual Storage Platform for use with existing FC storage systems. These boards slot into a 14 u high x 19 inch rack module. If internal disks are needed you can add 2 to 4 BED boards which will provide 8 to 16 SAS link to a maximum of 1280 SAS disks. You can install up to 8 FED boards for a maximum of 128 FC port connections You can go from 2 to 8 cache boards for a maximum of 512 GB of cache. If you need more processing power you can add another 2 MPD boards for a total of 8 cores Upgrades to this system can be done without disruption to applications. 09/07/12
- The maximum number of frames is 6 19” racks (vs. 5 for USP V) 2 Control Chassis and 16 Drive Chassis. 2.5” drives as well as 3.5”. Only one type in a storage bay More cache (than USP V) This is one product that can go from minimum configuration to maximum. (No USP VM to USP V migration required) 09/07/12
- Standard size: 19” rack - 42U 19 inch rack frame. Reduces width 20% from USP V 14U Control chassis cabled from the rear Fan thermal control has 3 levels to reduce noise
- Speaker’s Notes: Looking at the control chassis, the design is a more modular, blade style structure Virtual Storage Directors and Cache adapters are added to the front FEDs, BEDs and Grid Switch adapters are added to the back Services Processors are accessed from the back of the system as well Two control chassis (14 rack units high) can be combined to operate as a single unit The drive chassis (13 rack units high) contain either 2.5” or 3.5” drives Fan doors are moved aside in order to service drives online Fans in the opposite side run faster to move air when the other side is open 09/07/12
- Minimum configuration will start from a pair of management processor blade and 2 cache blade for a total of 32 GB Shows the modular design of the system More flexibility (choice) in configuration options [in the front of the system] 09/07/12
- Shows the modular design of the system More flexibility (choice) in configuration options [in the back of the system] 09/07/12
- 09/07/12 Presenter: Use this and any subsequent slides to describe the Feature Capabilities The business value it brings why this feature is unique in the industry. Technical details about this feature appear on the next slide(s). Feature: Controller Based Virtualization Value: Simplifies data management and backup/restore (Disaster Recovery) when using multiple storage platforms/multiple vendors etc. Unique: Hitachi First to offer controller based replication and only vendor to have it successfully and widely implemented. Controller (storage processor) virtualization allows for Hitachi USP V and VM storage arrays to be connected to almost any installed storage platform (attach via Fibre Channel) recognizing and managing the volumes on those devices. This allows all storage within and virtualized by the USP V and VM devices to be managed from Hitachi Storage Command Suite software and also allows for dynamic “thin” provisioning and heterogeneous replication (Hitachi to/from other arrays). This considerably reduces the effort (and cost) of managing data while extending the useful life of older storage systems.
- Leer párrafo 09/07/12
- 09/07/12 Presenter: Use this and any subsequent slides to describe the Technical Details around a specific feature this product provides. Please consider your audience. You may not want to discuss feeds and speeds with anyone other than the end-user of this product and feature. An approach may be to hide this slide and then use it only if someone has technical questions about the usage of this feature. This slide should help you understand how the connection of externally attached storage is achieved technically. The external storage looks as if it were part of the USP with no distinction. Through Storage Navigator, the user will be able to see where the volume is physically created and can manage it accordingly (assign the volume to an application, use it as secondary SI volume, etc.).
- 09/07/12 Before: Start with an existing view of a sample business storage network. <click> Pose a question about how we can simplify your customer’s storage (through consolidation & aggregation) <click> Bring in a Universal Storage Platform <click> Then attach existing storage to the USP as external storage (Note that we’re showing the LOGICAL connections through the USP. If the customer raises questions about connectivity through the SAN, or about minimizing disruption associated with installing the USP, see the hidden slide at the end of this presentation.)
- 09/07/12 HDS recommends that the mission-critical and business-critical applications requiring the highest performance, most reliable storage be stored internal in the USP. HDS software, Volume Migration or ShadowImage for example, can be used to migrate data from attached storage systems. (HDS is preparing a data migration guide recommending different approaches to migrate data with minimal disruption.)
- 09/07/12 The objective of the Application Optimized Storage framework is to match storage attributes with business requirements. So, also move storage for non-critical applications and backup/archive volumes from high cost, enterprise storage systems to lower cost midrange systems with FiberChannel or SATA drives
- 09/07/12 Then reduce costs by removing storage systems consolidated by the USP and other external storage
- 09/07/12 Presenter: Use this and any subsequent slides to describe the Feature Capabilities The business value it brings why this feature is unique in the industry. Technical details about this feature appear on the next slide(s). Feature: “Virtual” storage machines capability Value: Allows storage assets to be dedicated to specific applications or shared (with priority) among several. Each server sees the USP as their “own” storage device allowing for highest performance with flexibility in satisfying workload requirements. Unique: Hitachi offers the most flexibility in satisfying multiple servers/applications simultaneously. The feature also enables multiple individual application “owners” to maintain/modify their own virtual environment without impacting other users. Not every application needs to be treated the same way, this feature ensures utmost flexibility.
- 09/07/12 Presenter: Use this and any subsequent slides to describe the Feature Capabilities The business value it brings why this feature is unique in the industry. Technical details about this feature appear on the next slide(s). Feature: Dynamic (thin) provisioning on internal and external systems Value: Allows for more efficient use of storage by enabling capacity to be added when needed versus over-provisioning when allocating storage. Allows for non-disruptive (no server remount) when adding capacity to RAID Groups or volumes, meaning better application availability Unique: Storage Industry’s only external (virtual) thin provisioning and one of only a few to offer on internal storage. Customers have complete discretion as to then and where to add capacity without impacting the business application
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- 09/07/12 Presenter: Use this and any subsequent slides to describe the Feature Capabilities The business value it brings why this feature is unique in the industry. Technical details about this feature appear on the next slide(s). Feature: Advanced Data Replication and Recovery Includes in system (Hitachi) volume and snap copy capability, “Virtualized” (external) volume and snap copy Remote replication (over network) of volumes/snap copies synchronously or asynchronously (distance). Remote replication of volumes/snaps between internal (Hitachi) volumes and external (3 rd party) volume files Value: Cost effectively meets the needs of any organization for data protection Meets even the most stringent RTO (recovery time objective) and RPO (recovery point objective) for disaster recovery purposes Allows customers to meet/exceed regulatory compliance mandates for data protection and regulatory compliance etc. Unique: Storage Industry’s most reliable, flexible and advanced replication technology Substantially reduces telecommunication bandwidth on remote replication
- 09/07/12 Hitachi ShadowImage™ In-System Replication software can also be used to mirror data volumes. [CLICK] For example, you might use it to mirror a copy as a hot backup on an internal array, so that in the event of a failure you could swap over to that system. And, as is true with data on the Hitachi Lightning 9900 V Series systems, ShadowImage can maintain as many as nine additional copies of a volume of data. On the Thunder 9500V Series systems, for example, ShadowImage software can create only one mirror of a volume. Using the Universal Virtualization Layer, you can use the enterprise-class version of ShadowImage on other storage systems as well. [CLICK] Now you can mirror as many as nine copies of a volume on any storage system.
- 09/07/12 Using the virtualization capabilities, in addition to a mirror for hot backup on an internal system, you can at the same time mirror another copy off to an external storage system that might be used for offline backup, and move a third copy perhaps to yet another system that might be used for development or testing. All with one replication product.
- 09/07/12 Presenter: Use this and any subsequent slides to describe the Technical Details around a specific feature this product provides. Please consider your audience. You may not want to discuss feeds and speeds with anyone other than the end-user of this product and feature. An approach may be to hide this slide and then use it only if someone has technical questions about the usage of this feature. Hitachi Data Systems remote replication software provides a similar common tool for disaster recovery–from any storage tier to any storage tier. Both Universal Replicator software , our new asynchronous replication software , and Hitachi TrueCopy™ Remote Replication software, our time-tested synchronous and asynchronous replication, provide reliable solutions for replication. [CLICK – show internal-to-internal replication] Replicate between volumes on two USP VM systems — using TrueCopy software synchronously for immediate failover with guaranteed data integrity, or Universal Replicator software for remote replication over any distance with guaranteed data integrity. [CLICK – external-to-external replication] Both Universal Replicator software and TrueCopy software will allow replication to/from any internal storage volume or to/from any external storage system, providing full heterogeneous remote replication between virtually any two storage systems.
- Hitachi VSP is deeply integrated with leading server virtualization platforms for end-to-end visibility from individual virtual machines to storage logical units and protects large scale multivendor environments. Integration with the Hitachi NAS Platform provides the fastest performing NFS protocol for VMs. We can segment our Storage Management software into logical categories.
- Hitachi VSP is deeply integrated with leading server virtualization platforms for end-to-end visibility from individual virtual machines to storage logical units and protects large scale multivendor environments. Integration with the Hitachi NAS Platform provides the fastest performing NFS protocol for VMs. We can segment our Storage Management software into logical categories.
- 09/07/12 09/07/12 3D management is the unique ability to scale in three management dimensions; up, out, and deep Manage up – unified management that scales for the largest infrastructure deployments. Manage out – single management framework with the breath to manage storage, servers, and the virtual IT infrastructure. Manage deep – deep integration within the Hitachi Command Suite for the operational efficiency to manage the complexities of today’s data centers. Automated Dynamic Tiering: Page-level dynamic tiering automates data placement to optimize performance and lower operating cost. New GUIs and common interfaces, task management with scheduling for multi-thread operations More data sharing and synchronization by combining configuration and storage tier information The value to the business is: Reduces administrative costs by managing more data and resources with a common set of administrative tools. Simplifies management through streamlined workflows of common administrative tasks that incorporate best practice rules. Simplifies heterogeneous storage management needs through storage virtualization and eliminating multiple management interfaces. Automates data placement to place the right data in the right place at the right time Improves capacity utilization and performance of Hitachi storage systems.
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