1. Overview y Tendencias
Data Center
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2. Agenda
 Overview Data Center
 Desafíos
 Estrategia y Visión de Logicalis
 Tendencias (Emerging Technologies)
 Cloud computing
 SaaS, PaaS, IaaS
 Virtualizacion
 Green DC
 Logicalis Data Center Offering
 Logicalis corporate overview
 Logicalis service offering
 Partneships DC
 Clientes en la región
 Summary
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3. Overview Data Center
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4. Desafíos
 Business Alignment: Ayudar a asegurar la continuidad del negocio.
IT debe ser capaz de adaptarse rápidamente a los nuevos
requerimientos de los procesos del negocio y servicios a los clientes.
Realizando el deployment de aplicaciones de forma rápida y
optimizando los recursos y el delivery de las aplicaciones.
 Cost and Power efficiency: IT debe hostear mas aplicaciones y
información que son criticas para el negocio. Mientras se tiene que ir
adaptando a las nuevas arquitecturas y todo esto con un presupuesto
limitado.
Los nuevos modelos de hosting son necesarios para bajar el TCO y
mejorar la eficiencia del uso de la energía. Y seguir permitiendo el
crecimiento y la flexibilidad en el Data Center.
 Risk Management and Compliance: La consolidación de assets, la
globalización (servicio 24 x 7) y el aumento de regulaciones. Hacen que
IT tenga que adoptar soluciones más avanzadas con costos más
eficientes las cuales le permitan protegerse y recuperarse de
interrupciones planeadas o no planeadas y ataques.
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5. Desafíos en un Data Center Enterprise
Minimal awareness
of environmental
conditions
Most Servers 10%
efficient (at best)
Server workload
strategy driven by
application vendors
Storage
30% efficient and all
data stored forever
Separate
management
systems for all
major platforms
Security appliances
for every threat
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6. Estrategia y Visión de Logicalis
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 Ser el líder en innovación, integración y socio de negocios en el
Data Center.
 Facilitar la transformación de los data center al nuevo modelo de
virtualización usando la arquitectura de red como plataforma base.
 Aplicando las mejores prácticas de diseño y servicios pensados
para ayudar al cliente a transformar la infraestructura de sus data
center, procesos y organizaciones para que puedan brindar mejores
servicios y soluciones al negocio, optimizando los costos y
minimizando los riegos.
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7. Tendencias
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8. Cloud Computing
“Cloud computing es un paradigma que permite ofrecer servicios de
computación a través de Internet”
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9. ¿Qué es lo que dicen los analistas del Cloud
Computing?
“…..end user IT cloud
“…a classic services demand will
disruptive actually drive demand for
on-premise IT products
technology”
and solutions.”
“…most of the interesting
stuff will be hybrid
models.”
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10. Cloud Services
Client Data Centre
SLA contracted High Availability / DR Facility
Operating 95% of Compute
Operating 95% of Compute
Capacity
Capacity
Client Data Centre
Provider Data
Centre
Application (e.g. SAP) Test Dev
Requiring ‘predictable’
Requiring ‘predictable’
external compute resources
external compute resources Operates multi-tenant compute and storage
Operates multi-tenant compute and storage
for major systems testing
for major systems testing environment for specific ‘top-up’ client
environment for specific ‘top-up’ client
services
services
Client Data Centre
Contracted ‘Burst’ Compute Capacity
Demand ‘short-term’ capacity
Demand ‘short-term’ capacity
for ‘event’ dependent activity
for ‘event’ dependent activity
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11. Algunos Beneficios del Cloud Computing
 Las infraestructuras de Cloud Computing proporcionan mayor capacidad
de adaptación, recuperación de desastres y reducción al mínimo de los
tiempos de inactividad.
 No necesita instalar ningún tipo de hardware o software: una
infraestructura 100% de Cloud Computing. La belleza de la tecnología
de Cloud Computing es su simplicidad… y el hecho de que requiera
mucha menor inversión para empezar a trabajar.
 Se redirigen los costos de CAPEX y problemas de capacidad al cloud
provider.
 Los cloud providers están interesados en tener lo más que puedan de la
infraestructura de storage y procesamiento de sus clientes.
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12. SaaS, PaaS, IaaS ?!!?
SaaS (Software as a Service): Significa una sóla instancia del software
que corre en la infraestructura del proveedor y sirve a múltiples
organizaciones de clientes. Ejemplo: Salesforce.com
PaaS (Plataform as a Service): Es la encapsulación de una abstracción
de un ambiente de desarrollo. Ejemplo: Google App Engine.
IaaS (Infraestructura as a Service): Es un medio de entrega de
almacenamiento básico y capacidades de cómputo como servicios
estandarizados en la red. Servidores, sistemas de almacenamiento,
conexiones, routers, y otros sistemas son concentrados (por ejemplo a
través de tecnología de virtualización) para manejar tipos específicos de
cargas de trabajo.
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13. Virtualizacion
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14. Algunas ventajas de la Virtualización
 Rápida incorporación de nuevos recursos para los servidores
virtualizados.
 Reducción de los costes de espacio y consumo necesario de forma
proporcional al índice de consolidación logrado (Estimación media
10:1).
 Administración global centralizada y simplificada.
 No sólo aporta el beneficio directo en la reducción del hardware
necesario, así como de sus costos asociados.
 Mejora de TCO y ROI
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15. Green Data Center
Green Data Center ya dejó de ser un concepto para pasar a ser una
realidad.
Los que implementaron “Green Measures” buscan obtener beneficios en:
1) Eficiencia en el consumo energético (Menor Consumo)
2) Eficiencia en la refrigeración.
3) Menor consumo de agua.
Y esto sin dudas se ve reflejado en ahorros a largo plazo.
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16. A tener en cuenta…..
Reporte de AFCOM “Data Center Trends 09/10” (www.afcom.com)
Según AFCOM, el 71,3% de las empresas encuestadas dicen tener una
iniciativa Green, pero solo el 42,2 % tiene una iniciativa formalizada.
Los que han adoptado este concepto han encontrado beneficios:
1) Power Effieciency (Menor consumo) 60,8%
2) Cooling Effienciency 51,4 %
Sumándose a los ahorros de power y cooling, el 11,4 % reportó ahorros
significativos en el consumo de agua.
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17. Logicalis Data Center Oferring
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18. Logicalis Corporate Overview
USA Europe
Revenues: $400m Revenues: $350m
Market Position: #1 HP Enterprise Partner Market Position: Present in UK & Germany
Top 3 IBM Business Partner UK Top 3 Cisco Gold Partner
Cisco Gold partner UK #1 IBM System i & z
Partner
Key Vendor Offering: Cisco, HP, IBM, Microsoft UK #2 IBM Business Partner
UK Top 5 HP Partner
Employees: 550
Key Vendor Offering: Cisco, HP, IBM, Microsoft
Employees: 490
South America Asia Pacific
Revenues: $350m Revenues: $70m
Market Position: #1 ICT Integrator in the region Market Position: Present in Australia,
Top 1 Cisco Gold Emerging Singapore, Taiwan,
Markets Partner Malaysia,
Present in Brazil, Argentina, China & Hong Kong
Chile, Cisco Gold Partner
Peru, Paraguay and Uruguay
Key Vendor Offering: Cisco + Data Centre
Key Vendor Offering: Cisco, Arbor, Nominum, IBM
Employees: 300
Employees: 600
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19. End-to-End ICT Delivery
Computing & Networking Converging at the Data
Centre
Corporate Networks
Front Office Back Office
Connect Computing
Converge Storage
UC&C
Mobilise Applications
Collaborate Service Oriented Architecture
Interact Business Process Management
Security Data Centre
Enterprise Performance
Management
Data Management
Service & Support
Application Integration Managed Services
Business Continuity Services
Emergency Resource Allocation
Enterprise Computing
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20. Offering - Overview
Advanced
Consulting Integration
Services
• Assessments • Supply and • Support
• Governance integration of: • Capacity Planning
• Business Cases • Facilities
• Revenue creation (energy &
• New Products cooling)
• Cabling
• Network
• Servers
• Storage
• Applications
• Security
• Management
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21. Offering - Overview
Inclusion of • Allow the discovery of new projects
facilities´ partners • Alignment of cooling and energy requirements
Aligment whit UK
and US offerings • Case Sharing
• The same value proposition in each Data Center
End to End offering component
• Alternative proposal to compete against IBM and
HP
Choice of partners • No overlap with Cisco
complementary to • Focus on Cisco value proposition within the
Cisco DC 3.0 Vision partners
Consulting as a
support to • Development of Business Cases to support
accelerate sales decisions
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22. Consulting offers for Data Center
DC Technology Road Map
Virtualization and Service
Optimization Management
Design & Building Business
& TIC Continuity
Custom
DC Sourcing
Consulting
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23. Logicalis Data Centre Services and Managed Services
 Logicalis leverages its integrated services
infrastructure to deliver comprehensive managed Managed Service
service offerings Centre in all territories
 Build, Support, Manage
 Managed Services offerings:
 Build, operate and support complex wide area
networks
 Build, host, manage and support computing and
storage infrastructure
 Host and manage specific business applications
 Flexible service models
 Out-tasking or out-sourcing In-house or partnered
DC in major territories
 Hosted infrastructure
 Infrastructure as a service Business and Technology Working as One

24. Unified DC Business Plan
Nexus UCS Storage Thin
Virtualization
Family Consolidation Virtualization Client
Cost Cost Cost Cost Cost
$ $ $ $ $
End to End Analysis
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25. The tool covers all Data Center components: Servers, Cabling,
Network, Storage, Energy, etc.
Example
Data Input Simulations Results
Data input Scenarios
Cockpit Comparisson
Unified DC Bussines Plan
Result
Servers, s
storage,
network,
cabling FC
*
Analysis
Scenario
Definition
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Data Center | CONFIDENCIAL

26. Partnerships - Logicalis
Management
Sistemas
Applications
Aplicaciones Data Bases Sistemas
Security
Firewal IPS Anti
l Virus
Server
Servers Blade Virtual
Servers
Storage
BackUp
Fiber Virtual Std
Channel Storage Storage
Network
Core Agregacion Acesso
Infra
Cabling Cooling Energia
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Data Center | CONFIDENCIAL

27. Algunos Clientes en la región……
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28. Summary
 Successful billion dollar company with presence in key geographies.
 Strong Legacy in Data Centre, going back to 1986.
 The Data Centre will remain one of the key revenue streams for
Logicalis in the future - this area is receiving the most investment from
the business - both in terms of training, potential acquisitions, and
capital investments.
 Data Centre is a key growth opportunity fuelled by new business
models, including green IT.
 Our creative approach allows customers to realise the value of a variety
of options. Customers realize the value of this variety.
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29. Q&A
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