This webinar explores the real potential for positive impact that IoT technology and integration can have on functional business areas of companies such as product design/development, finance, customer service, operations, sales and marketing. Key benefits include gaining a deeper understanding of the IoT, its framework, and how it opens opportunities for new capabilities across the enterprise. Andy Castonguay, Principal Analyst at Machina Research, and Sean Lorenz, Technical Product Marketing Manager at Xively, give insight into how IoT solutions have evolved and their potential to impact multiple facets of enterprise strategy.

1. The Internet of Things solutions
deliver real impact to the enterprise
+

2. © 2015, LogMeIn, Inc.
Speakers
Andy Castonguay
Principal Analyst
Sean Lorenz
Sr. Product Marketing Manager

3. © 2015, LogMeIn, Inc.
What is IoT, and why should we take note of it?
The Internet of Things
• is not just about the $2.1 trillion revenue
opportunity by 2023
• or that more than 26.1 billion connections will
have been implemented by end of 2023
• it is about creating new services which
• improves people’s lives
• delivers better customer experiences
• generates improved efficiency
• reduces costs and waste
Improved
living
standards
New
customer
experienc
es
Improved
efficiency
Reduced
costs and
waste
New Services

4. © 2015, LogMeIn, Inc.
Connections are becoming increasingly
more pervasive in the Internet of Things
Machine-to-Machine
TensHundredsThousandsMillionsBillionsConnections
Telemetry
&
telematics
Building
automation
Manufacturing
Security
Utilities
Smart Homes
Connected Cars
Intelligent Buildings
Intelligent Transportation
Systems
Smart Meters and Grids
Smart Retailing
Smart Enterprise
Management
Sensors
Devices
Systems
Things
Processes
People
Industries
Products Services
Internet
of Things
Growth in connections generates an unparalleled scale of data

5. © 2015, LogMeIn, Inc.
Barriers to entry for connecting devices are
falling
• Connectivity – The cost of connectivity (devices and networks) has fallen
• Application development tools – increasing number of tools available to app
developers
• Platforms - Horizontal connection support platforms and service enablement platforms
reduce complexity of developing solutions
• Processing – The cost of processing power continues to fall
• Partnering – Vertical and horizontal partnerships emerging to encourage growth
• Enterprise demand – More enterprises are seeing the requirement to have an IoT
strategy

6. © 2015, LogMeIn, Inc.
Global demand & market changes will drive
record growth for connected things

7. © 2015, LogMeIn, Inc.
IoT Application Platforms Opening Effective
Means for Solutions Development
• IoT Enabling Capabilities will be key, allowing the developer free reign to develop
applications to match sophisticated design requirements
• Supporting Capabilities will be prerequisite: a hygiene factor rather than a competitive
differentiator
IOT ENABLING CAPABILITIES
Application
Development
UI, BRM, BPM, EAI, Device data,
Big Data, Complex Event
Processing
Application
Management
Complete support for
software/firmware updates
Scalability Potentially extreme scalability
SUPPORTING CAPABILITIES
Carrier & Comms
Integration
Efficient integration with carrier
connectivity platforms
Device
Management
SDKs for drivers & driver libraries,
gateway (openness of hardware,
autonomy)
Operations
Environment
Security, Multi-tenancy, and Cloud

8. © 2015, LogMeIn, Inc.
Smart connectivity gaining traction
across diverse set of sectors
CAGR for connected devices by sector, 2013-2023 [Machina Research]

9. © 2015, LogMeIn, Inc.
Potential use cases for IoT are already
numerous, reflecting growing market needs

10. © 2015, LogMeIn, Inc.
The IoT is a framework, not a product
- Smart partnerships required

11. © 2015, LogMeIn, Inc.
IoT opens opportunities for new capabilities
across the enterprise
Business Unit IoT-Enabled Capabilities
Marketing
• Behaviour-based insights
• Highly relevant targeting
Service
• Predictive maintenance
• Remote service and support
• Service chain optimization
Sales
• Customer retention
• Experience-based billing, variable pricing
Operations
• Break/fix cycle management
• Device life cycle management
• Supply chain optimization
Finance
• Real-time revenue recognition
• Risk and compliance management
Product development
• Feature usage and demand analysis
• Quantitative field testing

12. © 2015, LogMeIn, Inc.
Optimizing service delivery process through
IoT design and analytics

13. © 2015, LogMeIn, Inc.
evolution
THE 7 STEPS
1
2. Connected Object
1. Business Case
3. Platform
4. Applications
5. Business Systems
6. Analytics & Automation
7. Service & Support
3
6
7
5
2
4

14. © 2015, LogMeIn, Inc.
Leveraging IoT in product design management

15. © 2015, LogMeIn, Inc.
evolution
THE 7 STEPS
2. Connected Object
1. Business Case
3. Platform
4. Applications
5. Business Systems
6. Analytics & Automation
7. Service & Support
1
6
2
3
4
5
7

16. © 2015, LogMeIn, Inc.
About Machina Research
• The leading research/consulting firm focusing on the emerging opportunity for new
connected devices and applications, i.e. M2M
• Supporting our clients through
• Machina Research Advisory Service – our multi-client annual subscription service comprising forecasts, reports and access
to the analysts (see below)
• Custom Research & Consulting –client-specific research
• We have the most focused research on the M2M field of any analyst firm in the world: we
provide the most granular forecasts for the global M2M opportunity, supported by the most
robust analysis of market issues and dynamics
• Other coverage areas include NFC, the internet of things and ‘Big Data’ analytics
• The company was founded in 2011 by Matt Hatton and Jim Morrish, two experienced
industry analysts and the team has grown substantially since then

17. Xively by LogMeIn offers an award-winning Internet of Things product relationship
management solution for enterprises building connected products and services. Xively
enables companies to securely and robustly connect their products, manage data from
those connections, and engage more closely with their customers. Our solution gives
physical products a voice in the relationships that they facilitate between a company and
all of its constituents (customers, partners, vendors, installers, etc.) in order to better
develop, market, sell and support the next generation of connected products.

18. © 2015, LogMeIn, Inc.
Q&A

19. Thank you.