3. SHARE OF VOICE
ICICI Bank had the highest share of voice (44%) amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank
19%
Citibank India
8%
HDFC Bank
17%
ICICI Bank
44%
Standard
Chartered India
2%
Kotak Mahindra
Bank
10%
Axis Bank Citibank India HDFC Bank
ICICI Bank Standard Chartered India Kotak Mahindra Bank
4. HDFC Bank generated the maximum positive
buzz followed by ICICI Bank
HDFC Bank had the maximum negative buzz
followed by ICICI Bank
SENTIMENT ANALYSIS
*Data from LocoBuzz (an analytics based integrated marketing platform)
2978
1102
3367
3278
588
1170
0 1000 2000 3000 4000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Positive Mentions
5018
1479
6999
6306
425
2814
0 2000 4000 6000 8000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Negative Mentions
5. BRAND REPUTATION
Positive buzz as compared to overall buzz
Bank Positive buzz
Standard Chartered India 8.76%
HDFC Bank 7.23%
Axis Bank 5.94%
Citibank India 5.26%
Kotak Mahindra Bank 4.58%
ICICI Bank 2.82%
Negative buzz as compared to overall buzz
Bank Negative buzz
HDFC Bank 15.04%
Kotak Mahindra Bank 11.01%
Axis Bank 10.01%
Citibank India 7.06%
Standard Chartered India 6.33%
ICICI Bank 5.42%
Standard Chartered India had the highest % of
positive buzz. ICICI Bank had the least % of
positive buzz as compared to overall buzz.
ICICI Bank had the lowest % of negative buzz
as compared to overall buzz, followed by
Standard Chartered India & Citibank India
6. PLATFORM WISE BUZZ
All banks had maximum buzz on Twitter followed by Facebook. ICICI Bank & Citibank India had
the highest buzz on Facebook. Least buzz was on YouTube platform for all the banks
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
20000
40000
60000
80000
100000
120000
Citibank
India
Axis Bank HDFC Bank ICICI Bank Kotak
Mahindra
Bank
Standard
Chartered
India
YouTube 1 823 603 583 147 5
News 264 10612 7673 14761 6422 915
Discussion Forums 3895 4152 5663 4365 3577 2181
Complaint Websites 133 1495 2243 2151 436 115
Blogs 559 2525 2568 2352 1977 261
Google+ 276 1054 2030 1527 350 46
Twitter 8238 21364 20805 79697 10914 2353
Facebook 7558 5062 4215 7749 1264 822
Platform wise Buzz
YouTube
News
Discussion Forums
Complaint Websites
Blogs
Google+
Twitter
Facebook
7. PRODUCT ANALYSIS (CREDIT CARDS)
HDFC credit cards generated the maximum buzz, both positive as well as negative
amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank
16%
Citibank India
8%
HDFC Bank
44%
ICICI Bank
24%
Standard
Chartered India
2%
Kotak Mahindra
Bank
6%
Total Mentions on credit cards
Axis Bank Citibank India HDFC Bank
ICICI Bank Standard Chartered India Kotak Mahindra Bank
0 100 200 300 400 500 600 700 800 900 1000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
108
14
357
144
20
48
395
350
995
684
52
225
Mentions on Credit Cards
Negative Positive
8. PRODUCT ANALYSIS (ACCOUNTS)
ICICI Bank accounts garnered the maximum overall buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
500
1000
1500
2000
2500
Axis Bank Citibank India HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
Total 865 101 857 2069 1499 45
Positive 83 0 70 166 60 3
Negative 394 44 496 394 362 9
Mentions on Accounts
Total Positive Negative
9. PRODUCT ANALYSIS (LOANS)
HDFC loans generated the maximum buzz amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank
21%
Citibank India
1%
HDFC Bank
32%ICICI Bank
31%
Standard
Chartered
India
4%
Kotak
Mahindra
Bank
11%
Overall Mentions
Axis Bank Citibank India
HDFC Bank ICICI Bank
Standard Chartered India Kotak Mahindra Bank
0 100 200 300 400 500 600 700
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
83
1
246
130
7
63
426
22
688
456
17
227
Positive/Negative Mentions on Loans
Negative Positive
10. PRODUCT ANALYSIS (ATM)
ICICI ATMs had maximum negative buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
200
400
600
800
1000
1200
1400
Axis Bank Citibank India HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
Total 1341 71 1215 1370 147 605
Positive 68 3 83 99 5 14
Negative 225 60 260 285 24 156
Mentions on ATM
Total Positive Negative
11. CAMPAIGN ANALYSIS ( OVERALL BUZZ)
ICICI Bank had the maximum buzz on campaigns followed by Citibank India
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
10000
20000
30000
40000
50000
60000
Axis Bank Citibank
India
HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
3015 3609 308
57869
361 578
Total Mentions
12. CAMPAIGN ANALYSIS ( POSITIVE MENTIONS)
Citibank had maximum positive mentions on its campaigns
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank, 163,
13%
Citibank India,
708, 56%
HDFC Bank, 12,
1%
ICICI Bank, 171,
14%
Standard
Chartered
India, 179,
14%
Kotak Mahindra
Bank, 27, 2%
Positive Buzz
Axis Bank Citibank India
HDFC Bank ICICI Bank
Standard Chartered India Kotak Mahindra Bank
13. KEY OBSERVATIONS
ICICI Bank had the highest SOV i.e. 44%, amongst all the competition.
HDFC Bank generated maximum overall positive & negative buzz.
ICICI Bank, Citibank India & Standard Chartered had the lowest percentage of
negative mentions as compared to their overall mentions.
ICICI Bank & Citibank India had the highest buzz on Facebook.
ICICI Bank generated the maximum buzz on campaigns but most of it was neutral.
Citibank India generated maximum positive buzz on its campaigns amongst all the
competition.
