Localytics ENGAGE Opening Keynote with Raj Aggarwal
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Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
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Localytics ENGAGE Opening Keynote with Raj Aggarwal
- 1. Welcome
- 4. • The event hashtag is #ENGAGE15 • Access wi-fi by connecting to the “Fenway Park” network and then entering any valid email address • Stop by the Localytics Dugout for one-on-one coaching • When asking questions, please use the mic A few notes before we begin
- 5. 9:00 am Opening Keynote 9:30 am The Transformation of Mobile Engagement 10:15am Break 10:45am The Art of Mobile Persuasion 11:30am Strategies for Acquiring Users 12:30pm Lunch (upstairs) 1:30 pm Activating and Onboarding Users 2:30 pm How to Identify (and Rescue) At-Risk Users 3:15 pm 7 th Inning Stretch 3:45 pm The Marriage of Product & Marketing 4:30 pm Closing Remarks 5:00 pm Happy Hour at Game On! Agenda
- 6. Opening Keynote Raj Aggarwal, CEO & Co-Founder
- 8. 2 out of 3 digital media minutes spent in mobile - with mobile apps owning the majority of that time. Share of Digital Media Time Spent by Platform Source: ComScore Media Metrix Multi-Platform & Mobile Metrix, U.S. Total Audience Mobile now accounts for 62% of digital media time spent. And mobile apps on their own now drive the majority of digital media time spent at 54%. Insight
- 11. WHAT APP USERS WANT: And What Will Keep Them Engaged
- 12. Do People Foresee Using Apps More or Less in the Future? 92% Localytics / Research Now Smartphone User Study, October 2015
- 13. #1 – App Users are Hyperactive App Launches Per Day 26Apps Used Monthly 15
- 14. Number of Times People Try New Apps Before Stopping Localytics / Research Now Smartphone User Study, October 2015
- 15. Apps Users are Fickle Localytics / Research Now Smartphone User Study, October 2015 Doesn’t meet my needs I got bored I found a better app Technical problems Storage Issues on Device Forgot About the App 50% 0%
- 16. What People Want from Apps Localytics / Research Now Smartphone User Study, October 2015 More functionality Seamlessly connect my online and real- world experiences Present content that is personalized to me Anticipate my needs 50% 0%
- 17. How Users Want to be Engaged Localytics / Research Now Smartphone User Study, October 2015 Applies my stated preferences Knows my last action in the app and factors that into the content Knows my location and factors that into the content Knows my the last action I took in the real-world and factors that into the content 50% 0%
- 18. How well do YOU know your users? 94%of marketers are confident they know their users
- 19. If you know your users, are you applying that knowledge?
- 20. #ENGAGE15
Notas do Editor
- .
- And we know, this growth in apps is changing everything. It’s even changing the way we organize around mobile efforts, with what was traditionally separate responsibilities in product and marketing now requiring much closer collaboration. For example, when it comes to push notifications, they are no longer just a “marketing” thing because of the content of the message. They are now an essential part of the product experience and thus there’s overlap with the product team. This requires a new way of internal collaboration.