1. The majority of internet users are now located in China and India, which together account for 32% of global internet users, compared to only 14% in the US and Europe.
2. Mobile internet is already the dominant form of internet access in the majority world, in contrast to more traditional views that it is the future in Western countries.
3. Major demographic and economic shifts are occurring as populations in Africa and parts of Asia are growing rapidly while youth unemployment remains high, yet technology companies have significant financial resources and are defining new models of work.
23. To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents generations or will it be the same?
Trying to find a better life for their families
Ipsos Mori Global Trends 2014
24. Often going to places with extremely high youth unemployed
25. Where even those in work have less collective
representation than ever before
38. Less focused on owning major assets
Own Lease Rent Borrow Swap Donated
House
Transport
Food
Energy
Phone
Computer
Clothes
TV & Radio
Newspaper & Books
39. Creating massive new opportunities
Own Lease Rent Borrow Swap Donated
House
Transport
Food
Energy
Phone
Computer
Clothes
TV & Radio
Newspaper & Books
47. These unicorns are creating income for
millions of freelance Zebras
Drivers Delivery
$50-100k
per year
48. Creating marketplaces for 10s of millions
of services Zebras
>$100k
per year
Hospitality
Catering
Software
Data
Design
Future:
• Teaching
• Healthcare & Wellness
• Supervisory Care & Security
Events
49. As well as 10s of millions of Creative Zebras
>$1m
per year
Products
Photographers
DJs & Musicians
Film-makers & Animators
Writers
50. Until Europe can create $50bn unicorns, it
needs to be the best place for Zebras