Social media marketing enables local businesses to compete with their much larger competitors. Social media networks are far from a fad and allow businesses to reach and connect with their customers like never before. This deck covers: -- What makes a post "shareworthy?" -- The best networks to focus on -- How to engage your customers -- What and when to post to maximize your reach

2. Using Social Media to Grow Your Business < Webinar Outline
Webinar Outline
 How Social Connects You
 Understanding Where Your Audience Is
 7 Tips for Shareable Social Posts
 Track Your ROI
 Manage Social in 20 Minutes a Day
 Sample Schedule
 Additional Resources
 Q&A

3. How Social Connects
Your Business

4. Using Social Media to Grow Your Business < How Social Connects Your Business
Social Stats
 Facebook has over 1.19 billion monthly active users
 Twitter adds 300k users per day
 89% of 18-29 year olds are on at least one social network

5. Using Social Media to Grow Your Business < How Social Connects Your Business
Facebook Connectivity

6. Using Social Media to Grow Your Business < How Social Connects Your Business
Facebook Pros & Cons
 Custom page designs
 Multiple engagement sources:
Likes, comments and shares
 Applications (free and paid)
 Analytics (Facebook Insights)
 Can synch with social media
management tools (Social Inbox)
X Must be frequently monitored
X Time and resource intense
X Slow audience build
X Advertising not always effective
X Difficult to keep audience
engaged

7. Twitter Connectivity
Feed
Profile
Using Social to Grow Your Local Business/How Social Connects You

8. Using Social Media to Grow Your Business < How Social Connects Your Business
Twitter Pros and Cons
 Huge audience
 Every tweet will land in your
followers feed
 Tweets are easy to create
 Tweets being indexed by Google
(good for SEO)
X Very busy
X Requires time and resources
X Trolls and bots
X 140 characters can be limiting

9. Using Social Media to Grow Your Business < How Social Connects Your Business
Google+ Connectivity
Business Profile

10. Google+ Pros & Cons
Using Social to Grow Your Local Business/How Social Connects You
 SEO
 Gmail, YouTube integration
 Circles to segment users
 Links to Review and Maps
 Google+ Hangouts
X No contests or promotions
X Ghost town
X SEO benefit depends on the
user’s Circles

11. Using Social Media to Grow Your Business < How Social Connects Your Business
LinkedIn Connectivity
Company Page

12. LinkedIn Pros & Cons
 SEO
 Can link to Twitter
 Good for recruiting
 Industry networking
 Establish yourself as a thought-
leader
X Audience is largely professional
X Not useful for consistent use by
all SMBs
X Smaller audience
X Less interaction

13. Using Social Media to Grow Your Business < How Social Connects Your Business
Instagram Connectivity
Feed Profile

14. Using Social Media to Grow Your Business < How Social Connects Your Business
Instagram Pros & Cons
 Large audience
 Owned by Facebook
 Rise of visual sharing (Snapchat)
lets you share photos/short
videos with a caption
 Emotional branding opportunity
 Audience skews younger
X Not effective for all SMBs
X App is exclusive to smartphones
and tablets (no computers)
X Critics say Instagram is a trend
X Not to be used to repost
advertisements

15. Understanding Your
Audience’s Location

16. Using Social Media to Grow Your Business < Understanding Your Audience’s Location
Define Your Target Market
Helpful questions to ask:
 What is the average age group of your market?
 What is predominant sex? (you may not have one)
 Does the cost of your product/service impact who buys?
 What is your industry?
 What is your geographic location?
 What are your customers’ likes and dislikes (and what does this tell
you about them)?
 How does your product/service fit into their lifestyle?
 When do customers use your product/ hire you for service?

17. Using Social Media to Grow Your Business < Understanding Your Audience’s Location
Different Networks / Different Audiences

18. Using Social Media to Grow Your Business < Understanding Your Audience’s Location
Facebook Audience
 71% of adult Internet users use the
platform
 Average U.S. user age: 41 years
 Female: 46%
 Male: 54%
 Average number of friends: 338
 Fast-moving consumer goods will perform
better on Facebook than luxury goods
because the user base skews younger

19. Using Social Media to Grow Your Business < Understanding Your Audience’s Location
Twitter Audience
 Twitter never asks for your gender
 72% of active users on Twitter are 18-49 years old
 70% of users have at least some college education

20. Using Social Media to Grow Your Business < Understanding Your Audience’s Location
Google+ Audience
 300 million monthly active users
 Average monthly time spent on platform: 7 minutes
 Female: 30% / male: 70%
 Average sales order value for customers referred by
Google+: $40

21. Using Social Media to Grow Your Business < Understanding Your Audience’s Location
LinkedIn Audience
 238 million users in over 200 countries and territories
 Fastest-growing demographic: students and recent college
graduates (30 million)
 33% of unique visits come from mobile apps
 Over 3 million companies have a LinkedIn Company Page

22. Using Social Media to Grow Your Business < Track Your ROI
Instagram Audience
 Audience is mobile (app is smartphone/tablet-exclusive)
 200 million users
 Female: 30%
 Male: 70%
 Skews higher income

23. 7 Tips for
Shareable Posts

24. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
Tip #1
FRIENDLY
Twitter, Facebook, Instagram, Google+
Know Where to Use Hashtags (and how often)
DOESN’T RECOGNIZE
LinkedIn (despite Twitter feed)

25. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
Tip #2
Know Best Times for Engagement
Twitter
Facebook
LinkedIn
Instagram
Google+
1-3 PM
1-4 PM
8-10 AM
5-6 PM
9-11 AM

26. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
Tip #3
Know How Often to Post
Max Per Day
Minimum Per Week
1
3x
6x 1 1 1
313x5x

27. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
Tip #4
Know How Often to Share Content
On-Publish
Next Day
Next Week
Next Month
Two Months

28. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
Tip #5
Know How to Catch Your Audiences Eye

29. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
Tip #6
 Don’t be afraid to show your
personality on social media!
 Personal content helps your
fans and followers connect
with your business on a deeper
level.
Have Your Own Voice

30. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
Tip #7
Have Fun with It
 Jokes can connect you with fans
and followers in a memorable way
that other content can’t
 Share a funny meme or joke that
isn’t offensive and can relate to
your business

31. Track Your Social Media ROI

32. Using Social Media to Grow Your Business < Track Your ROI
Always Connect to Business Goals
VANITY METRICS
 Likes
 +1s
 Followers
BETTER METRICS
 Engagement
 Leads generated
 Conversions
 Revenue generated

33. Using Social Media to Grow Your Business < Track Your ROI
Use a Tool
Google Analytics for social campaigns
 Track website traffic
 Onsite conversions
 Sign-ups

34. Using Social Media to Grow Your Business < Track Your ROI
Give Customers Trackable Assignments
 Campaigns
 Social-specific coupons
and contests

35. Using Social Media to Grow Your Business < Track Your ROI
Improve From Results
 Always apply results to future campaigns
 Capitalize on what you’re doing well and stop what
isn’t performing

36. Manage Social in
20 Minutes a Day

37. Using Social Media to Grow Your Business < Manage Social in 20 Minutes a Day
Minutes 1-5
 Open Twitter, Facebook, Google+, LinkedIn & Instagram
(bookmark each network to save time)
 Check for likes, comments, shares
and any other chatter about
your business

38. Using Social Media to Grow Your Business < Manage Social in 20 Minutes a Day
Minutes 6-10
 Respond to anyone talking to or about your business
 Reach out to anyone talking about your industry by running
an Advanced Twitter Search

39. Using Social Media to Grow Your Business < Manage Social in 20 Minutes a Day
Minutes 11-20
 Schedule any posts to Facebook for the day
 Create a schedule of tweets, LinkedIn, Google+ and/or
Instagram posts for the day
 Set an alert in your phone to make the process easier

40. Sample Schedule

41. Using Social Media to Grow Your Business < Sample Schedule
Monday: Run a Special Promotion

42. Using Social Media to Grow Your Business < Sample Schedule
Tuesday: Social-Exclusive Posts

43. Using Social Media to Grow Your Business < Sample Schedule
Wednesday: Helpful Tips

44. Using Social Media to Grow Your Business < Sample Schedule
Thursday: Highlight Others

45. Using Social Media to Grow Your Business < Sample Schedule
Friday: Focus on Your People

46. Additional Resources

47. Social Inbox
Visit localvox.com/solutions/social-inbox for a free demo!
 See entire conversations on
1 screen
 Smarter metrics
 Enhanced photo-sharing
capabilities
 Link all your networks

48. Simple, Effective and Affordable
Local Online Marketing
 Search
 Social
 Mobile
 Email
 Advertising
 Website
 PR
 Lead Gen
Get your free SEO report today!
localvox.com/free-seo-report

49. Using Social Media to Grow Your Business < Additional Resources
Top 4 SEO Tools, #1 Local SEO Tool
How local business owners can take on Amazon
Top 10 Hottest NYC Startups
Top 5 SEO Tool for Local Businesses
Top Social Media Tool
An Award-Winning Platform

50. Using Social Media to Grow Your Business < Additional Resources
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