Local Content Marketing

•

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Local Social Summit

Lab: Local Content Marketing - How to Increase Your Local Visibility in Search and Social Media Kevin Gibbons will explain how to make an impact on a local level by using social media to build a targeted local community around your brand. This will show case study examples of how BlueGlass have boosted the local presence of various clients in different sectors. Instructor: Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc

Marketing Tecnologia Negócios

Local Content Marketing
KEVIN GIBBONS
BLUEGLASS.CO.UK
@KEVGIBBO

You don’t always have to think big…

Start local & scale up!

Pick a location – ideally low competition at
first

Analyse competitor content

Create the best content you can on that
subject

Then make it even better!

Understand Google Local ranking factors

Every location address needs a specific
landing page – submit them to Google Local

City centroid is decided by local county
council – ring them up & find out where it is!

Get to know power reviewers –
be on their radar to build relationship

50+% of mobile search have local intent
& are becoming more targeted to your location

Promote locally using social media

Join local communities & forums

Connect with local bloggers/influenc

Optimise for search

Do your research to make it newsworthy

Then scale it!

Tripadvisor have nailed scaling quality loca
content

Get everyone involved!

KEVIN GIBBONS
KGIBBONS@BLUEGLASS.CO.UK
@KEVGIBBO
BLUEGLASS.CO.UK

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SP Search Term Data Optimization Template.pdf

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Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

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