10. Boosting a Facebook post
• Why? Your post will appear higher in the news feed & it allows you to reach a
targeted audience
• Who will see it?
1. People who like your page
2. People who like your page + their friends
3. People you’ve chosen through targeting (location, interests, age & gender)
11. Boosting a Facebook post
• What do I boost? Timely posts (events, specials, announcements) to catch
attention
• How long? 1 week or less
• How much? Lifetime budget of $20-$25 for first timers. Each time your post
is viewed, a set amount will be deducted.
23. Takeaway Tips
1. Alternate the types of post you’re creating on social media
2. Use Twitter to start conversations with locals nearby
3. Keep your target audience in mind when posting to Instagram
RESULT: boost engagement, improve your reputation, & spread more word-of-mouth