LSA16: Google 10X Thinking - Revolution not Evolution

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During this LSA16 presentation, Google’s Ben Wood explains Google’s 10X concept and how it permeates the company’s culture and product development. For more on the session visit: http://bit.ly/1SzMLm9

Marketing

Innovation @ Google
Ben Wood
March, 2016

17 Principles of Innovation
Jonathan Rosenberg
Former Senior Vice President of Products

9 Principles of Innovation
Marissa Mayer
Former Vice President of Search

8 Pillars of Innovation
Susan Wojcicki
Senior VP, YouTube

Innovation can’t be ordained.
However, you can create an environment
where it will evolve organically

3 principles of innovation for today’s talk
Focus on the user
Freedom
10X

Users are spoiled
What used to be amazing is now expected

Creating an environment that fosters innovation

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