LSA Bootcamp Atlanta: SEO Fundamentals for Business Owners (White Shark Media)
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This document discusses SEO fundamentals for small and medium-sized businesses. It provides insights into SEO, including that the difficulty depends on industry and local businesses require less effort. It emphasizes the importance of mobile-friendly websites given increasing mobile searches. On-page SEO elements like titles, descriptions and internal linking are covered. The document advises staying away from low-quality link building and getting relevant local links.
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LSA Bootcamp Atlanta: SEO Fundamentals for Business Owners (White Shark Media)
- 1. SEO Fundamentals for SMBs
- 2. About White Shark Media ● Digital marketing agency, focused on Search Engine Marketing with 180 employees ● Google AdWords Premier SMB Partner. ● Bing Ads Elite SMB Partner ● #724 on Inc. 5000 list ● We work exclusively with small and medium-sized businesses.
- 3. Andrew Lolk ● Co-Founder, CMO ● Author of The Proven AdWords Strategy, downloaded more than 15,000 times ● Regular on SearchEngineJournal.com and other known online marketing blogs whitesharkmedia.com alo@whitesharkmedia.com
- 4. Some Insights Before We Start SEO whitesharkmedia.com alo@whitesharkmedia.com
- 5. Insights 1) The Difficulty with SEO Depends on Your Industry 2) SEO for a local business requires less effort 3) Google wants to rank good businesses 4) Any One SEO Factor Will Not Make All The Difference 5) Think About Traffic Instead of Ranking whitesharkmedia.com alo@whitesharkmedia.com
- 7. whitesharkmedia.com alo@whitesharkmedia.com • Consistently lower traffic after the mobile website algorithm • The traffic increased after the mobile site was launched
- 8. Why are mobile websites relevant in an SEO presentation? whitesharkmedia.com alo@whitesharkmedia.com
- 9. Rental Home Website - 72% Desktop - 18% Mobile Dental Clinic - 50.19% Mobile - 41.04% Desktop Moving Company - 27.54% Mobile - 66.67% Desktop Orthopedics for Animals - 54.62% Desktop - 32.18% Mobile Veterinarian - 43.18% Mobile - 41.08% Desktop Software - 43.45% Desktop - 48.06% Mobile Chess Tutoring New York - Mobile 25.58% - Desktop 64.54% Accessories - 82% Desktop - 9.05% Mobile Apparel - 73.40% Desktop - 9.05% Mobile whitesharkmedia.com alo@whitesharkmedia.com Mobile Searches Exceeds Desktop - for some industries
- 10. “Mobile Friendly” for Google is a Pass/Fail System whitesharkmedia.com alo@whitesharkmedia.com
- 11. VS What Does A Mobile Website Look Like
- 12. Load Speed is Crucial whitesharkmedia.com alo@whitesharkmedia.com
- 13. Optimized for the Mobile Experience
- 14. The Amount of New Mobile Websites Leading up to Mobilegeddon was big whitesharkmedia.com alo@whitesharkmedia.com
- 15. Best Ways to Get a Mobile Website Responsive Website Mobile Version of Website - m.target.com whitesharkmedia.com - target.com
- 16. whitesharkmedia.com alo@whitesharkmedia.com Do It Yourself Entire Website Just Mobile Do It For Me
- 17. Essential On-Page SEO whitesharkmedia.com alo@whitesharkmedia.com
- 18. Google and Bing need words to rank your website whitesharkmedia.com alo@whitesharkmedia.com
- 19. Focus on User Experience
- 20. Important On-Page Elements for SEO whitesharkmedia.com SEO title ~70 characters Meta Description ~150 characters
- 21. Built a Website Structure That Enables Keyword Themes whitesharkmedia.com alo@whitesharkmedia.com
- 22. Give Pages Keyword Themes and Stick to Them whitesharkmedia.com alo@whitesharkmedia.com Why Multiple Pages? - Write better, more specific content for each page - Narrow your subject to enable use of abbreviations and synonyms - Write a better SEO title and description
- 23. Be Specific Instead of writing a page about Limousines, focus your services on a bigger section and then split it out into more sub-sections: ● Limousine Rental in Miami ● Stretch limousine rental in Miami ● Hummer limousine rental in Miami whitesharkmedia.com alo@whitesharkmedia.com
- 24. Give Pages Keyword Themes and Stick to Them whitesharkmedia.com alo@whitesharkmedia.com Examples of an Invisalign keyword theme: • Invisalign • Transparent braces • Invisalign benefits • Invisalign price • Invisalign insurance coverage
- 25. Sorry, you’re doing it wrong… whitesharkmedia.com alo@whitesharkmedia.com
- 26. NAP Data whitesharkmedia.com alo@whitesharkmedia.com Name Address Phone Consistently Identical Key Location Identifier
- 27. Have a Well-Designed Website
- 28. Use Visual Analytics whitesharkmedia.com alo@whitesharkmedia.com
- 30. Link Building = Recommendations whitesharkmedia.com alo@whitesharkmedia.com Good recommendations Bad recommendations Relevant, somebody of authority “He would know” How does this fit in? “If he recommends it, then I don’t know”
- 32. Stay Away From Low Quality Links ”I do you, you do me” Link building whitesharkmedia.com ”What if I pay you?” Link building ”I’ll take anything!” Link building ”Everybody else is doing it” Link directories Don’t wait for links, but not everything counts
- 33. Local Business? Get Local Links! Reach out. Get listed on local websites. whitesharkmedia.com ”Sponsor a local event?” Link building ”Can you supply or help?” Link building ”Related businesses” Link directories Think about links like you think about sales – go get some!
- 34. Questions? Helping small businesses do what they love