Most consumers now use the internet to research local businesses, even though most sales still occur offline. Three out of four people who search for a local business on their smartphone will visit that business within a day. Online reviews act as a "tractor beam" that pulls in customers precisely when they are looking to spend money at local businesses.

2. Manager of Local Business Outreach
MATTHEWD@YELP.COM
Matt DonzellaHEADSHOT HERE

8. “About 90% of global sales still
happen in physical stores, but 97%
of consumers use the internet to find
local businesses.”
- Forbes
Cappoccia, C. (April, 2018). Online Reviews Are The Best Thing That Ever Happened To Small
Businesses. Retrieved from www.Forbes.com

9. “Three in four people who use their
smartphones to search for something nearby
end up visiting a local business within a day.”
- Forbes
Cappoccia, C. (April, 2018). Online Reviews Are The Best Thing That Ever Happened To
Small Businesses. Retrieved from www.Forbes.com
“Three in four people who use their
smartphones to search for something nearby
end up visiting a local business within a day.”
- Forbes

10. “If traditional advertising is a
megaphone that enables businesses
to shout and see who’s listening,
review sites are tractor beams that
pull consumers toward local
businesses precisely when they’re
actively looking to spend money.”
- Forbes
Cappoccia, C. (April, 2018). Online Reviews Are The Best Thing That Ever Happened To Small
Businesses. Retrieved from www.Forbes.com

24. T A K E A M I N U T E