9. Background
Job, Education, Career
Path, Experience, Family
Demographics
Gender, Age, Income,
Location
Challenges
Primary and secondary
pain points
Hobbies and
Interests
Blogs, pastimes,
entertainment
Identifiers
Demeanor,
communication
preferences
Common
Objections
Why wouldn’t they buy
your product/service?
Buyer Persona
41. Key
Takeaways
1. Know your audience
2. Chooseyour platform(s)
3. Createa seamlessexperience
4. Track everything
5. Test again and again, and again!