1. Introduction
& S.W.O.T.

2. Introduction Strengths Weaknesses Opportunities Threats Conclusion
www.groupon.com
WEBSITE

3. Introduction Strengths Weaknesses Opportunities Threats Conclusion
INTRODUCTION

4. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
INTRODUCTION

5. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
INTRODUCTION

6. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~250 markets in the world
INTRODUCTION

7. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~250 markets in the world
~35 millions of registred users
INTRODUCTION

8. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~250 markets in the world
~35 millions of registred users
~62$ millions monthly benefits
INTRODUCTION

9. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~250 markets in the world
~35 millions of registred users
~62$ millions monthly benefits
72th on Alexa’s U.S. traffic rank
INTRODUCTION

10. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Actual leader of the market
STRENGTHS

11. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Actual leader of the market
30% to 40% of the deal-of-the-day market
Founder of this market online
Ergonomic design
Present in most major U.S. cities
STRENGTHS

12. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Develop the local economy
STRENGTHS

13. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Develop the local economy
Lets get new customers
No ads cost for small business
Self-promotion
Insentive through social media
STRENGTHS

14. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Geographic problems
WEAKNESSES

15. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Geographic problems
Not everywhere
One timers people
Drains money from local community
WEAKNESSES

16. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Business problems
WEAKNESSES

17. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Business problems
New cheap customers - No benefits until they return
Needs an amount of people to validate a deal
Lower monthly income over the last
quarter
WEAKNESSES

18. Introduction Strengths Weaknesses Opportunities Threats Conclusion
More accurate offers
OPPORTUNITIES

19. Introduction Strengths Weaknesses Opportunities Threats Conclusion
More accurate offers
Not implemented cities/countries
Ask people needs
Open to more local business
OPPORTUNITIES

20. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Economic opportunities
OPPORTUNITIES

21. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Economic opportunities
Scale with market growth
Newspaper market
15 to 25$ billion IPO (Initial Public
Offering)
OPPORTUNITIES

22. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Competitors threats
THREATS

23. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Competitors threats
Quite easy to create - lots of similar websites
Newspaper are already in the market
Leader position - Has to stay on top
Local non-profit buying site
THREATS

24. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Potential threats
THREATS

25. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Potential threats
Reduction of Groupon’s fees
Partnership with Newspaper
Facebook ... ?
THREATS

26. Introduction Strengths Weaknesses Opportunities Threats Conclusion
GROUPON® is a leader in this market ...
... but there are still many competitors
CONCLUSION

27. Introduction Strengths Weaknesses Opportunities Threats Conclusion
Thank you for you attention
ANY QUESTIONS ?