Social Media Twitter 6 01 09

WorkZone Safety Case Study How Social Media Proved Critical to Raising Public Awareness Olympia Communicators Group Olympia, WA June 3, 2009 Lloyd D. Brown Communications Director Paula Hammond Secretary of Transportation Steve Reinmuth Chief of Staff Dave Dye Deputy Secretary

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WSDOT Communications ‘White knuckles and beads of sweat’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 – Why Do We Bother? ,[object Object],[object Object],[object Object]

WSDOT’s Communication Response The Standard Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WSDOT Communications Response The NEW Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WSDOT Communications Response The NEW Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object]

So Why Twitter? It’s a two-way conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter: Uses Beyond Conversation ,[object Object],[object Object],[object Object],[object Object]

Twitter Followers – Main WSDOT account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More than 1,900 Twitter Followers have been added since January 1, 2009. The total number is projected to grow to more than 4,160 by April 22, 2009. Data Source: www.twittercounter.com Twitter Followers

Go Orange for Workzone Safety ,[object Object],[object Object],[object Object]

Go Orange for Workzone Safety ,[object Object],[object Object],[object Object],[object Object]

Go Orange for Workzone Safety ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Go Orange for Workzone Safety ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

Social Media Twitter 6 01 09

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Social Media Twitter 6 01 09