Europeana Creative: Creative re-use of cultural heritage presented at "Make it Happen: Creating Business“ Conference, Porto, June 4, 2015

1. Creative Re-Use of Cultural
Heritage: Europeana Creative
Lizzy Komen, Netherlands Institute for Sound and Vision
"Make it Happen: Creating Business“ Conference
Porto, June 4, 2015
@lizzykomen
lkomen@beeldengeluid.nl

2. Intro Sound and Vision
Europeana Creative & Europeana
Re-use of cultural heritage content
GLAMs and Creative Industries

4. Film from 1898 onwards
Television from 1951
Advertising 1920
Cinema journals ‘22–’80
Radio from 1934
Dutch royal family collection
Dutch football league archive
National Music Archive
Objects related to media
Web video
Amateur film
Documentary film
Photographs
Websites
Visual art collections
…and much more.
a million hours

5. “We enable everyone to utilize the
collections to learn, experience
and create.”

6. “Images for the Future” digitisation programme (2007-2014)
137.200 hours video MXF SD (HD for Film)
17.510 hours film (DPX and MXF)
123.900 hours audio WAF
1.200.000 photo’s TIFF
http://beeldenvoordetoekomst.nl/publicatie/

9. 9

10. Europeana: Europe’s portal to cultural heritage
42 million records
from 2,500
European
galleries,
museums,
archives, libraries
images, sounds,
texts, video, 3D
31 languages
Metadata under CC0

14. Europeana
Creative

16. creative re-use of
digitised content

17. how?

18. critical mass of content for re-use
Europeana Content Re-use Framework
Europeana Labs & technical infrastructure
co-creation events
five Pilots
series of challenge events with the creative industries
incubation of the most viable projects

19. the project

20. February 2013 – July 2015 (30 months)
CIP ICT PSP Best Practice Network
Call: CIP-ICT-PSP-2012-6
• Theme 2: digital content, open access and creativity
26 partners from 14 EU member states
Coordinated by the Austrian National Library
835 person-months effort
Budget: € 5,312,514
EU contribution: € 4,250,000

21. project partners

22. content providers
Europeana
creative industries hubs
living labs
technical & multimedia experts
business planning specialists

24. Europeana Labs

26. “Europeana Labs is a playground for
remixing and using your cultural and
scientific heritage.”
“It is both an online space and a
network of real-world places for
inspiration, innovation and sharing.”
brand proposition

27. what is the goal?
achieve much higher rates of use of
Europeana (Network) metadata and
associated content

28. who are the users?
the developer inspired to or paid to
develop based on our API and/or code
the creative industry professional or
entrepreneur with a commercial motivation
to remix or republish heritage
the designer-developer or multi-disciplinary
teams who want to do both of the above

29. ‘The cultural & creative
industries account for 4.2% of
GDP in Europe (€535.9
billion and more than 7 million
workers).* 3rd largest employer
after construction and F&D…’*
*Creating growth | Measuring cultural and creative markets in the EU
Economic impact

30. “CCIs have impacts that go far
beyond leisure, entertainment,
jobs or economic growth. They also
provide invaluable social cement;
they contribute to the feeling of
belonging to a society; in short,
they help forge a European
identity.”*
*Creating growth | Measuring cultural and creative markets in the EU
Social impact

31. ‘..innovation is now widely
recognised as encompassing more
than just technological and scientific
innovation. Soft innovation and
creative design processes are
increasingly relevant in this context’*
Infrastructure impact
*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014

33. labs.europeana.eu

37. Example: Google Field Trip app

38. Example: Europeana Beacon

39. content
re-use ....

43. Europeana will be highlighting
digital objects that meet re-use
recommendations
additional search tools that allow to
identify content suitable for re-use
Europeana will expose direct link to
full-size object via API
content for re-use

44. images with min. 800px
direct links to 300dpi images
rights statements that allow re-use
Europeana re-use requirements

46. Co-Creation

47. a space to work…
What: Discussions and co-design activities around
content and processes for digital/offline projects
Why: In order to inspire, guide and help the development
of pilots and projects
When: At the very beginning of ideas and concepts
Where: In ad hoc open and collaborative spaces/contexts
Who: - Professionals from the Creative Industries
- Content providers / Heritage institutions
- Developers / programmers of applications
- Designers and creative minds of different fields
- Other stakeholders

48. Pilots

49. 5 Themes – 5 Pilots – 3 (5) Challenges
Started Nov. 2013Started May 2013 Started
May 2014

50. History Education Pilot

51. History Education
Historiana Apps
An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by
educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.

52. Natural History
Education Pilot

53. serious adventure
game

54. located in
Museum
für Naturkunde
in Berlin

55. MemoryMatch:
game for children
Application code on GitHub: https://github.com/semantikaeu/memorymatch/

57. Social Networks Pilot

58. ‘Sound Connections’

59. invite communities
to interact
enrich sounds with
Europeana materials
and other websources

60. Tourism Pilot

63. recreate paintings and
images and share via
social media

66. Design Pilot

69. Business Models for Pilots
http://pro.europeana.eu/europeana-
creative/project-documents
Business Model Canvas by
Osterwalder and Pigneur

70. Challenges

71. identify, incubate and spin-off viable
projects
based on the 5 thematic areas of
Europeana Creative
pilots as inspiration
Challenge winner receives support
package
– technical, strategic and business support to help
develop the idea and get the business started

72. Tripmaps/ Zeitfenster/Pathways/Timepatch/
Public Domain City/ Gallery Dynamic

73. GLAMs* and
Creative Industries
*Galleries, Museums, Libraries, Archives

74. What Creative Industries
want
content:
high quality (and curated) content
pre-selected content collections
show possibilities of available
metadata
technical:
further developed integration of Europeana API
improved search functionality in Europeana and via
Europeana API

75. What do GLAMs need
to offer?
content “fit for purpose”
high quality
easy access – easy to find
interesting material
open licenses
sufficient metadata
tagging, filtering
technical aspects
available direct link, reuseable format

76. more information

78. http://www.europeanacreativeculturejam.eu/

79. Europeana Space www.europeana-space.eu

80. Re-use Europeana content in SmartTV
applications to create new TV experiences
Europeana TV pilot
Led by Sound and Vision

82. Nightingale & Canary by Andy Thomas
As part of the eCreative Social Networks Pilot, commissioned by Sound and Vision
http://vimeo.com/103364847

83. Lizzy Komen
lkomen@beeldengeluid.nl
@lizzykomen & @benglabs
Thank you!www.europeanacreative.eu
twitter.com/eCreativeEU
www.facebook.com/EuropeanaCreative
http://ecreativedesign2015.istart.org/
With slides from:
• Max Kaiser
• Harry Verwayen
• Johan Oomen