1. Walt
Disney
World
•
•
•
•
Headquarters Location
Number of Employees
Goods/Services/Products
Major Subsidiaries

2. Headquarters Location
Disney World is represented all over the World
including North America, South America, Asia,
Africa, Europe, and Australia.

3. Employees
Over 75,000 employees!

4. All Disney goods,
services and products
have patents by Disney
and are designed to
only be sold on Disney
Property. Only 10% of
other commercial
stores have authentic
Disney merchandise!
Goods/Services/Products

5. Major subsidiaries

6. Corporate
Structure
-Organizational and
Management Philosophy
-Vision Statement
-Mission and Values
Statement

7. Organizational Philosophy
 Disney Leadership Team
 Board of Directors
 Chairman and Chief Executive Officer
 Nine Board Directors
 Management Team
 Corporate Team
 Business Unit

8. Robert A. Iger
Chairman and
Chief Executive
Officer
Management
Team
Corporate
9 Board of
Directors
Business Unit
Management Hierarchy

9. Disney Institute
Engagement Model

10. Vision Statement
Predicting the Future
“To make people happy”

11. Mission
Statement
"The mission of The Walt
Disney Company is to be
one of the world's leading
producers and providers of
entertainment and
information. Using our
portfolio of brands to
differentiate our content,
services and consumer
products, we seek to
develop the most creative,
innovative and profitable
entertainment experiences
and related products in the
world."

12. Values
 Innovation
 High standard of excellence
 Positive, inclusive ideas about
family
 Timeless storytelling
 Honor and respect
 Decency

13. Marketing Strategy
• Marketing Philosophy
• Target Market:
Location/Demographi
cs
• Innovative Advertising
Campaigns

14. Disney’s Marketing Philosophy
Expansion of market place
Reinvention of infamous brands and products
Continuous, Non-stop promotion
Productive use of social media
Innovative launches for:
Animations Movies, channels,
websites, etc.

15. Target Market
 Disney’s goal is to market the whole family- Not
just young children.

16. Target Market
Locations
Florida
California
 Hong Kong
Tokyo
Demographics
 Disney targets to children
of all ages, sizes, colors
, alike.
 “Urban, median-income
family who wants to have
fun.”

17. Innovative Advertising
Campaigns
 Using new technologies, Disney plans to connect
with kids via storytelling
 “Advergaming” for teenagers
 Message placement for teens using online games
Slogan “Where Dreams Come True” gives the impression
of a magical wonderland.

18. “Where
Dreams Becomes
a Reality”

19. Financial
Revenues – Expenses = Profit (Loss)
Past Dividends To Stockholder
 Profit History For Past Five Years
 Future Profit Projections For At Least
Next Year

20.  P & L Summary for 2012
Past 5 Year Dividends
 Past 5 Year Dividends
0.8
0.75
0.6
0.4
0.6
0.35
0.35
0.4
2008
2009
2010
0.2
0
Cash Amount
2011
2012

21. Past 5 Year Profit History
Past 5 Year Profit History
7,000,000,000
6,173,000,000
6,000,000,000
5,000,000,000
5,258,000,000
4,729,000,000
4,313,000,000
3,609,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
0
2008
2009
2010
2011
2012
Profit (billions)

22. Future Profit Projections
Assuming the Percentage change is same as 2012, that is 17%,
Year
Predicted Profit
2015
$9,886,757,049
2014
$8,450,219,700
2013
$7,222,410,000

23. Conclusion and
Recommendations
• Pros and Cons of Investing
•
Financial Problems, Supply/Demand Problems and
Political Problems
• Should our company invest?

24. Pros
• Walt Disney Company has been a
successful business for the past 50
years.
• Operates media network, parks
and resorts, studio entertainment,
consumer products and
interactive media.
• More ongoing expansion projects.

25. Cons





Competition of other amusement parks.
Cost $
Drops in attendance ↓
The original purpose/goal of why Walt Disney Company exist
Culture differences if expanding outside of the U.S.

26. Financial Problems
Board Of Directors
• Oversight of the Company’s systems of internal control, preparation and presentation of financial
reports and compliance with applicable laws, regulations and Company policies
Audit Committee
• Integrity of the Company’s financial statements
• Company’s compliance with legal and regulatory requirements

27. Supply and Demand Problems
•
In 2012, Disney is making 224% more
revenue from tickets based on single day
tickets.

28. Political Problems

29. Recommendations
 Should our company invest?
 Continuing to invest in parks and resorts business
 Create long-term growth opportunities
 Commitment to expanding our business globally
 Motivation to acquire more resources by expanding