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Semelhante a Poo-pourri
Semelhante a Poo-pourri (20)
Poo-pourri
- 5. Poo-Pourri’s Fresh Start: Natural Toilet Spray. 22 different scents & sells for $10 to $22/bottle. Online & 8,000 boutiques across the US. Created by Suzy Batiz in 2007. Suzy is wild entrepreneur & aromatherapy hobbyist.
- 6. A Scented Inspiration! In 2006 Suzy had a Big idea! Inspired by her stinky husband. A Premium Brand with an unique feature was born. 6 years after introducing PooPourri in 2013, the video was produced to educate users.
- 8. Challenges: Opportunities: Newly established company. Low brand awareness. Low retail presence outside of boutiques. Limited production capacity. High demand for products with less chemicals. No clear competitors. Forward & backward integration. Going global.
- 9. Poo Strategy
- 10. “Girls don’t Poop” campaign! Objectives: Create media Buzz. Gain Users trust. Build Brand Identity. Target: Primarily Woman in mid 20’s to late 50’s. Medium: Social media, website, Viral videos, Online Banner ads, SEM. Tone: Toilet humor with style! Cast: 21-year-old Bethany Woodruff. 60 elegance & lady like looks with a “dirty” mouth.
- 11. #1 Content is King! Social Media: Funny Videos. Questions related to pop Culture. Interactive product updates. Proactive Tweets #nomorestinkypoo, #poo~pourriworks. “People don't come to Facebook to be sold, they come to Facebook to escape their day and to be entertained. PooPourri wants to make people giggle as often as they poop.”- Nicole Story, Poo Marketing Director
- 12. #2: Consumer is also King! Highlight Consumers reviews: Customized answers:
- 13. Results
- 15. Stink Free Outcomes! 13,000% Increase in the website Traffic! Social Media: Facebook fan base grew by 70%. Twitter followers doubled. YouTube attracted over 12,000 subscribers in less than 2 months. High Engagement scores: Facebook score 282. Twitter score 500 for #nomorestinkypoo, #poo~pourriworks.
- 16. Don’t take Crap for Granted! Tons of Free Publications and Blog posts: Won People's Voice Award In The 18th Annual Webby Awards. Grew from a $25,000 startup to a $20 million enterprise. PooPourri turned a Poop problem into a money-making machine!...Genius!
- 17. Questions?
- 19. References https://www.youtube.com/watch?v=ZKLnhuzh9uY https://www.youtube.com/watch?v=OE5npzhnjJs http://www.poopourri.com http://www.bizjournals.com/dallas/print-edition/2013/05/03/whats-that-smell- money.html?page=all http://en.wikipedia.org/wiki/Poo-Pourri http://www.beautylish.com/a/vxjza/poo-pourri-founder-interview- http://www.socialmediatoday.com/content/20-million-views-later-how-poopourri- made-splash-social-media http://en.wikipedia.org/wiki/Poo-Pourri http://www.bizjournals.com/dallas/print-edition/2013/05/03/whats-that-smell- money.html?page=all http://www.mashbout.com/case-study-traffic-increase/ http://www.youngupstarts.com/2011/02/15/poo-pourris-sweet-solution-to-a- crappy-problem/ http://www.poopourri.com https://www.youtube.com/watch?v=OE5npzhnjJs
Notas do Editor
- efore-You-Go Toilet Sprays are a secret blend of essential oils and natural compounds that eliminates bathroom odors by creating a protective film on the water's surface 3 collections: Poopourri Pet pourri Poo- Jr Fit Pourri.
- She tested different Aroma with friends and family.
- Humor and uniquess of the product really makes it traffic increase (because of associated links to the PooPourri site) social media storm (because…umm…did you watch the video?!) brand identity differentiation (instantly separates their brand from any competitior by a long shot)
- The brand’s content, other than presenting toilet jokes with style
- The PooPourri marketing team has done a stellar job following up with and recognizing everyone who sends them mentions/praises.
- this is huge especially since this is a social network where many brands usually have a much smaller number of people subscribing to their channel. Considering that the brand caters to a super fine niche, particularly one that deals with such a private subject, these numbers are something of an achievement and shows that even the wackiest of industries can make social media work for them with the right content.
- he Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The 18th Annual Webby Awards were the biggest yet with 12,000 entries from all 50 US states and 60+ countries and two million votes cast in the Webby People's Voice Awards. Since 1987, the Edison Awards have recognized and honored some of the most innovative new products, services and business leaders in America. The Edison Awards symbolize the persistence and excellence personified by Thomas Edison, while also strengthening the human drive for innovation, creativity and ingenuity.