2. Step 1 Brightness, Colour and Contrast
Editing
When editing this image I wanted to bring out the
natural bright colour scheme illuminated by
natural high key lighting. For this I used the layer
brightness and contrast effect in photoshop to
brighten the image and I only used a slight
contrasting effect to take away any harsh
shadows which may appear on the models face. I
then used the colour bars In photoshop's layer
editing to bring out certain colours such as
yellows,greens and blues, which then take
attention away from any darker less dramatic
colour tones in the mise en scene such as the
brown of the water and deep blue of the
narrowboat in the background. making colours
brighter also outline the model as being the main
focal point as all props and mise en scene
elements direct the viewer's attention onto her.
3. Step 2 Adding relevant image
information
The use of a title “ Sunflower
Paradise” re establishes the signified
main focal point to be the sunflowers
on the dress of the model. The
explanation of the outfit below the title
is made bold and outlined using the
photoshop text effect design option.
The use of a bold retro font coincides
with the slight retro theme suggested
through the use of mise en scene
props such as the vintage pendleton
bike in baby blue and the use of
coverless books as well as the vintage
edna glasses my model wears. This is
to appeal to a diverse range of age
groups as the retro style can relate to
old and young consumers.
4. Step 3 Adding Quotes
I wanted to add a quote to give the model a
sense of primary involvement and draw in the
reader through not only a direct address but the
models point of view. This quote gives a sense
of realism to the model and defines her as more
than just a showcase aspect of the image. The
quote is also meant to relate to readers personal
opinions and keeps as informal and friendly
atmosphere and tone. This technique of involving
the model can also be seen in such issues as
Vogue and Elle magazine. The use of positive
words such as “happy” and “ good” also conveys
a positive atmosphere to readers therefore giving
the overall reception of the image a positive
message and tone.
5. Final Cover Image
This final landscape spread utilizes
both conventions of a spread such
as the use of quotes and in depth
informative information on clothes,
prices and brands. The use of high
key, natural lighting helps give all
objects in the shot its own definition
and helps draw attention to the
model combined with her use of
direct address. The use of a vivid
colour scheme also conforms with
the typical connotations of the
spring season such as bright
yellows and greens as well as the
inclusion of the flower motif signifies
the covers genre. The picnic style
layout is meant to appeal to a British
target audience ideals for spring
picnics and references to the idea of
fun and relaxation for this season.
