Are you a business owner who's looking to implement growth strategies into their business this year? We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.

1. Do You Want To
IncreaseRevenueThis Year?
...ThenReadThis

2. MarketingAutomation
Marketing automation works because it allows your business to
communicate with your customers from the moment they interact
with your website and nurture them through the sales process to a
qualified lead.
451%
increaseinqualifiedleads
In turn, nurtured leads make
47% larger purchases than
non-nurtured leads.
(The Annuitas Group, Nov 2012)

3. WhatWillMarketingAutomation
DoForYourBusiness?
Contentmarketingwillincreasetraffictoyoursite
Leadgenerationtacticswillcapturemoreofthattrafficasprospects
Marketingautomationsystemswilltrackandnurturethoseleads
TouchpointswithcustomerswilldynamicallyupdateyourCRMdatabase
Salespersonnelwillbenotifiedautomaticallywhentheprospectisreadytobuy
What would an increase in leads and lead conversions do for your
business?
What would an increase in your sales teams productivity and
effectiveness do for your business?
Can you afford NOT to adopt marketing automation in 2015?

4. MarketingAutomationVSCRM
CRM solutions fail to support marketing activities. Marketing
Automation comes with features such as website visitor tracking
and landing page creation. This provides the ability to bridge the
gap between sales and marketing activities.
53%
by companies that adopt marketing
automation achieving a 3.1% higher
annual revenue rates than non-
adopters.
(Aberdeen Group, Jul 2012)
Higherconversionrates

5. MarketingAutomationandSales
Marketing automation contributes to your
sales pipeline, ensuring a faster sales cycle.
14.5%
Marketing automation improves sales
productivity and delivers a 12.2%
decrease in marketing overhead.
(Nucleus Research, Apr 2012)
insalesproductivity
Increase

6. MarketingAutomation& Marketing
Marketing automation means that you will be able to measure
the value of your marketing efforts against your revenues.
78%
of marketers cite marketing
automation systems as tactic most
responsible for improving revenue
contribution.
(The Lenskold and Pedowitz Groups, Nov 2013)

7. MarketingAutomation& Lead
Generation
Marketing automation is an inbound and outbound platform,
allowing you to pull prospects in and communicate out. You gain
the ability to capture leads and contact information through landing
pages and forms.
10%
Companies that automate
lead management see a
10% or greater increase in
revenue in 6-9 months.
(Gartner Research, Mar 2011)
Increasein
revenue

8. MarketingAutomation& Lead
Scoring
Lead scoring is the ability to quantify where your contact is in the
sales process. When a buyer's score passes a certain threshold
they trigger a set of automated communications, nurturing them
through the sales process.
50%
Companies actively using lead
nurturing and lead scoring
generate 50% more sales-ready
leads at 33% lower cost per lead.
(Forrester Research, Aug 2012)
Moresales-ready
leads

9. MarketingAutomation&
Personalisation
A marketing automation tool will continuously profile your contact
database through data capture forms and customer touchpoints.
With a segmented database you can send out highly personalised
campaigns, increasing your conversion rates.
360%
Segmentation, with personalised
recommendations and copy drive
360% higher conversion than a
generic email message with a
personalised salutation.
(Gleanster, Nov 2012)
higher
conversionrates

10. MarketingAutomation& Revenue
By implementing an automation software into your business you
can significantly improve customer engagement, experience,
lifecycle and retention. While on the bottom line you will improve
your operational costs, processes and profitability.
70%
Companies that invest in
marketing automation
solutions see 70% faster sales
cycle times and 54%
improvement in quota
achievement.
(Bulldog Solutions, Mar 2012)
Fastersales
cycletimes

11. What'stheROIofMarketing
Automation?
Afterimplementingmarketingautomation,clientshave...
Increased revenue
by 300%.
– To the Point
Marketing
Increased qualified
leads
by 192%. – NuGrowth
Solutions
Seen 50% growth within
one year. – Terry Forsey
Consulting
Achieved a 500% ROI.
– CobbleStay
Increased web traffic by
400%. – circle S Studio

12. HowMuchDoesMarketing
AutomationCost?
Marketing automation is more than just an investment in money.
You will have to invest time, resources and be ready for a lot of
change in your business. With a great partner by your side you will
quickly be able to reap the rewards and see a return on investment
within 6-12 months.
Investment will be a minimum of £3,000 a month to
purchase the software and implement the programme yourself – this
is not advised!

13. MarketingAutomationPartners
By hiring an agency to help you implement this new change into
your business, you will significantly reduce the time it takes to
see a return on your investment. You will also have an
experienced and valuable partner to drive the change needed in
your business.
25% 76% 64%
of marketers who are not
using their marketing
automation platform at its
fullest potential.
(Forrester)
of CMOs list high-end lead
generation as their biggest
challenge.
(Marketing Sherpa)
of CMOs have either an
informal or no process to
manage their marketing
automation..
(The Annuitas Group)

14. WanttoTalkAboutMarketing
Automation?
If you're thinking about setting up a marketing automation platform
for your business you can contact us for a 30 minute no obligation
assessment.
Contact Us Today