April 28, 2012 2:00 PM - 109 attended April DFWWP: Use Media to Create Sizzling SEO, Giovanni Gallucci Make your media work for you. Put it to work in ways you've never imagined. Giovanni will fill you in on the secrets of how he climbed to the top of the search engines as a "social media expert", and how he has re-invented himself online as a professional photographer. Giovanni will show you how to master SEO using his techniques. Giovanni develops strategy for online marketing and audience development for forward-thinking clients missions, music, media, faith, fashion, film, tv, sports, & causes interested in breaking new ground online. On the other hand he is a professional photographer who focuses on the same. He’s currently working on Troubadour, TX, a docu-reality TV series airing on the CW network and syndicated nationwide among other projects. You can find him online at: www.gallucci.net

1. DFW WordPress Meetup
Using Media To Create Sizzling SEO

2. Howdy
@giovanni http://gallucci.net/plus

3. Keywords
How
Search
Works
(Simplified)
@giovanni http://LiveLoudTexas.com

4. Keyword Research
@giovanni http://LiveLoudTexas.com

5. Keyword Research
@giovanni http://LiveLoudTexas.com

6. Photos/Video
My Weapons Of Choice

7. Equipment
Canon 5D
@giovanni http://LiveLoudTexas.com

8. EQUIPMENT
Canon 5D

9. EQUIPMENT
Canon 5D
Canon 7D

10. EQUIPMENT
Canon 5D
Canon 7D

11. EQUIPMENT
Canon 5D
Canon 7D
Canon T2i (T3i)
Canon G12
GoPro HD
iPhone

12. Tools Of The Trade
Facebook
Flickr
Foursquare
Google+
Tumblr
Twitter
Wordpress
YouTube
@giovanni http://LiveLoudTexas.com

13. Tools Of The Trade
YouTube Insights
Raven Tools
HootSuite
Klout
TubeToolbox
TweetAdder
@giovanni http://LiveLoudTexas.com

14. BEFORE
@giovanni http://LiveLoudTexas.com

15. BEFORE
Passion: “I have never had a job I was not passionate
about.” - Kurt Podeszwa (Camp For All)
If you are not passionate about what you’re doing, stop.
I’m serious.
Just stop.
@giovanni
@giovanni http://LiveLoudTexas.com
http://gallucci.net/plus

16. BEFORE
Build Relationships
@giovanni http://LiveLoudTexas.com

17. BEFORE
We need to reset: Anyone who says social media is free
doesn’t know squat about running an effective social
media campaign.
@giovanni http://LiveLoudTexas.com

18. BEFORE
FOR EXAMPLE: Building a portfolio (translated: work, write, or
shoot for free sometimes.)
But, DO NOT establish the value for your product/services at $0.00. NEVER
be available for anyone for free when THEY request your time. NEVER.
@giovanni http://LiveLoudTexas.com

19. BEFORE
Easy enough (kind of) if you are doing this for your
own brand. But if you have employees or a vendor
doing this for you, it just stopped being “free”.
@giovanni http://LiveLoudTexas.com

20. Plan, plan,
and plan some
more.
BEFORE
Site review,
scheduling, shot list,
backup equipment,
batteries, know where
your exits are, know
alternate entrances...
@giovanni http://LiveLoudTexas.com

21. Plan, plan,
and plan some
more.
BEFORE
Who,
What,
Where,
When,
Why?
@giovanni http://LiveLoudTexas.com

22. BEFORE
The media badge is your key to the city...almost.
@giovanni
@giovanni http://LiveLoudTexas.com
http://gallucci.net/plus

23. BEFORE
Don’t describe yourself as anything other than a professional
photojournalist if you want to be taken seriously.
@giovanni http://LiveLoudTexas.com

24. BEFORE
You’re not a “video blogger” - You’re a photojournalist,
filmmaker, videographer, or cinematographer.
@giovanni http://LiveLoudTexas.com

25. DURING
First order of business: get the shots you need.

26. DURING
Know your rights.
Don’t be unnecessarily confrontational, but don’t be a
doormat either. Private security are NOT the POPO.
Have them call the police if you can’t come to
agreement and they attempt to detain you.
NEVER give anyone your camera. NEVER give anyone
your video. But give the POPO “the disk from your
camera” if they ask - Use The Cloud
@giovanni
@giovanni http://LiveLoudTexas.com
http://gallucci.net/plus

27. DURING
Be patient. Be nice.
Be respectful. Be invisible.

28. DURING
Be creative. Duh, really? Really.
Find the angles that no-one else would.
If you want your video to stand out, you must get shots
no-one else is getting.

29. DURING
Be present. Be alert.
@giovanni http://LiveLoudTexas.com

30. Be present. Be alert.
DURING
@giovanni http://LiveLoudTexas.com

31. DURING
Remember I said the get the shots you NEED first? Once you
have gotten those AND backed up that video...
Sneak around.
Shoot to get kicked out.

32. Flickr

33. TOP TIPS
BASICS:
Rule of thirds.
Balancing elements in the shot.
Leading lines.
Symmetry.
Background.
@giovanni http://gallucci.net/plus

34. TOP TIPS
BASICS:
Framing.
Now break all those rules.
@giovanni http://gallucci.net/plus

35. TOP TIPS
LENSES:
People love the fisheye.
Using extreme ends of zoom lenses.
Aperture for dummies.
Customize the buttons on your camera (which means
you need to read the manual).
Zoom with your feet.
@giovanni http://gallucci.net/plus

36. TOP TIPS
CREATIVE LIGHT:
Over exposure.
Under exposure.
Flash rings.
Natural lens flare.
Light hacking.
@giovanni http://gallucci.net/plus

37. TOP TIPS
OTHER STUFF:
Dress the part. Change of clothes available.
Keep business cards ON you.
Monopods & tripods are your friends.
Shoot RAW.
Customize the buttons on your camera (which means
you need to read the manual).
@giovanni http://gallucci.net/plus

38. TOP TIPS
OTHER STUFF:
Eye.fi - cards ROCK.
Compose the picture in the camera. (?)
Keep a step ladder in your car. Knee pads. Band-Aids.
Igloo. Paper towels.
@giovanni http://gallucci.net/plus

39. Flickr Pictures
@giovanni http://gallucci.net/plus

40. iPhoto Metadata
@giovanni http://gallucci.net/plus

41. Aperture
Metadata
@giovanni http://gallucci.net/plus

42. Google+ Pictures
@giovanni http://gallucci.net/plus

43. AFTER
Share.
flickr, facebook, instagram, google+/picasa, smugmug,
slideshare, youtube.
@giovanni http://gallucci.net/plus

44. Photos
@giovanni http://gallucci.net/plus

45. YouTube

46. Your Channel
You Must Self-Promote!
@giovanni http://LiveLoudTexas.com

47. Video SEO Tips
@giovanni http://LiveLoudTexas.com

48. Video SEO Tips
@giovanni http://LiveLoudTexas.com

49. Video SEO Tips
@giovanni http://LiveLoudTexas.com

50. Video SEO Tips
Video SEO Ranking Factors
-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
@giovanni http://LiveLoudTexas.com

51. Video SEO Tools
@giovanni http://LiveLoudTexas.com

52. Video SEO Tools
@giovanni http://LiveLoudTexas.com

53. Video SEO Tools
tube toolbox - don’t use tools to cheat!
use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated
system, including without limitation, "robots,"
"spiders," or "offline readers," that accesses the
Website in a manner that sends more request
messages to the YouTube™ servers in a given
period of time than a human can reasonably
produce in the same period by using a
@giovanni http://LiveLoudTexas.com

54. AFTER
META Data - Optimization.
@giovanni http://LiveLoudTexas.com

55. Video on Google+
@giovanni http://LiveLoudTexas.com

56. Video on Facebook
@giovanni http://LiveLoudTexas.com

57. Bringing It All Together

58. Facebook Insight
What’s Popular?
@giovanni http://LiveLoudTexas.com

60. Thank You
giovanni gallucci
giovanni@gallucci.net
469.682.6978
http://facebook.com/LiveLoudTX
http://gallucci.net/plus
http://twitter.com/giovanni