We all have our reasons. "When I grow up ..." ended with "email marketing" (said no one ever). And yet, here we stand together with (at least) 99 reasons why we do what we do and love what we do.
At the Email Design Conference 2014, Jay Jhun from BrightWave helped us highlight, laugh, cry, snicker and chortle our way through some (or all) of the reasons why the future is so bright for a craft that will continue to be at the center of the digital marketing universe.
10. #TEDC14
@SherylSandberg did you
know people use email
more than they use
Facebook on their
smartphones?
bit.ly/EmailisWhat
and IDC Always Connected | How Smartphones And Social Keep Us Engaged
An IDC Research Report, Sponsored By Facebook
13. #TEDC14
When looking at tracking I often see a
subscriber who has Opened the same email
50+ times. Either I sent a hell of an email or
they are really bored. Ha.
@MCTweets
15. #TEDC14
I didn't have to go back to school (again) in
order to do email design--my 2005 skill set is
perfect for it!
@ravuun
16. Because you can plaster your co-workers with
#TEDC14
20,000 test emails on April Fools Day
@meganmerrifield
17. Email … is the ONE constant (sort of) in an ever-changing
space. I've been in online marketing for
#TEDC14
nearly 20 years and while the shape of every
aspect of what I have done has changed …
compared to every other medium I use (websites,
social media platforms, PR) to reach my clients'
audiences, email is the one thing I know I can
depend on to provide solid ROI for our efforts.
@108degreesmktg
18. It's a challenge everyday, requiring new thinking
every line of code. Being part of a worldwide team
working our asses off to show people that email is
not dead, and it has as much potential as any other
form of marketing. These points coupled with the
fact that this is such a collaborative community,
makes my fight worth the struggle and makes me
#TEDC14
work harder.
@Nivicious88
19. It gives us marketers the ability to merge art
with science - making it trackable and prove
once and for all that marketing does not equal
#TEDC14
making things pretty.
Anonymous
21. #TEDC14
Email can be beautiful. Very beautiful.
And great design always matters.
@sullaura
22. #TEDC14
Email waits for subscribers. It is the most
personal communication available to
marketers.
@thatslydia
23. Just like all the articles say, Email is D-E-A- D.
#TEDC14
D - direct
E - engaging
A - artistic
D - driving growth and evolution
@David__Carpio
24. #TEDC14
Part Art, part Science, always fun and
constantly evolving
@David__Carpio
25. Email rocks because its subject line is like a
#TEDC14
tweet to grab attention
@ala_manzana
26. #TEDC14
Email rocks because it may be
Entertaining Measurable Attractive Informative
Loyal #TEDC14
@ala_manzana
27. Email can't be ignored. It lives in the inbox until
it's either read or deleted. You have to action
#TEDC14
on it.
@JimMacLeod
28. Email rocks because we have @mparkerbyrd
#TEDC14
(who invented the #TEDCNTACC)
@meladorri
29. #TEDC14
I love email because it is manic. Tables for
structure & hacks to open the email to everyone
- even Outlook.
@veronicaw
30. Email rocks because I get cool, free t-shirts at
#TEDC14
#TEDC14 every year! Not one, but two!
@meganmerrifield
31. Email rocks because through AB testing you
#TEDC14
can find answers for problems -
#alwaysgettingbetter
@cassidyfred15
32. Email rocks because I can save everything I've
#TEDC14
ever sent or received! Oldest email in my
account is 7/7/04. Yours? #TEDC14
@ThomasGrimes
33. Email rocks because we can learn today and
#TEDC14
test tomorrow. #TEDC14
@ThomasGrimes
34. #TEDC14
Email allows for the gamut of personal
connection - intimate poetry to quick pokes to
detailed information sharing. It is US. <3
@_blakemonkey
35. Email rocks because we get the satisfaction of
#TEDC14
hitting that big red send button
@gc_denis
36. Email rocks because it's NEVER boring... Always
#TEDC14
a challenge to be conquered #TEDC14
@danielle_dcoded
37. It's the mobile generation's answer to a print
#TEDC14
DM package
@justin_herren
38. Because we can actually test the "genius" of
#TEDC14
marketing fools
Anonymous
39. #TEDC14
I love email because it's available on my
schedule. It's less invasive as a communication
tool. Ulta sends me daily emails that I mostly
ignore. But, when I'm ready to shop, I know
there's an email in my inbox with a coupon code
or a great sale.
@aka_des1gn
40. #TEDC14
Working in email lets you feel like an
archeologist and a rocket scientist at the same
time. #TEDC14
@FreshInbox
41. Email rocks because email people make the
most friendly, welcoming, helpful conference.
#TEDC14
Ever.
@oiche
55. Email rocks because there's a community that
#TEDC14
fosters sharing. We are not cut throat.
@meganmerrifield
56. Email rocks because even with new devices
and ways to interact digitally its still relevant &
#TEDC14
engaging for users
@shanij
57. Email developers are like the master artisans
#TEDC14
of the web world
@Anthonytackett
58. #TEDC14
Email rocks because of the incredible
developer community. We're weird, cool, and
nobody understands what we do. #emoAF
#TEDC14
@linguartisan
59. We're the most creatively adaptive industry out
#TEDC14
there. Constantly finding hacks and unique
ways to achieve success.
@mishis
60. #TEDC14
People are more willing to give email
addresses vs. home. It allows the marketer to
communicate quicker & more often #TEDC14
@MaiaPapaya83
61. #TEDC14
If you have a phone with Web Access your
email coupons are always with you. #TEDC14
#savemoney
@MaiaPapaya83
62. Email rocks because it can be a customized,
relevant hug from your favorite brand. #TEDC14
#TEDC14
Get relevant or die tryin'
@AutShan
63. Lends itself to great puns, such as prison cell…
#TEDC14
via @KEVINgotbounce #TEDC14
@meganmerrifield
64. #TEDC14
The happy medium between art and geek.
#TEDC14
@meganmerrifield
65. It's still new, we are basically in the madmen
#TEDC14
age of free-for-all and hacks. #TEDC14
@meganmerrifield
66. Hitting send is the cheapest way to get the
#TEDC14
feeling of skydiving. #TEDC14
@meganmerrifield
67. Email rocks because it’s a growing, living being
#TEDC14
that keeps us on our toes and engaged
#TEDC14
@tgormtx
68. You can completely change a person's day with
#TEDC14
one timely, well-planned email
@dcaro12
69. It is easy to deliver a truly personalized and
#TEDC14
helpful message based on data #TEDC14
@kmminnick
70. Noone taught us how to do it. We figured it out
and helped each other. Email is Crowd Sourced!
#TEDC14
#TEDC14
@oiche
71. Email is a way to achieve the same goal as a
print piece, except a lot cheaper. It's lean. and
#TEDC14
trackable. #TEDC14
@meganmerrifield
72. The start to send cycle is much shorter than
#TEDC14
other web work launches, and so is very
satisfying and u feel extra productive!
@oiche
73. The Litmus team sure know how to host an
awesome conference! Who's glad they're not at
#TEDC14
MarTech across the street? (me!!)
@oiche
74. We're are super scrappy. 'No' and 'not possible'
doesn't exist in our language, @flcarneiro just
#TEDC14
hasn't figured it out yet :P
@oiche
75. #TEDC14
It's more black magic than science
(Outlook & Gmail & Galaxy anyone?)
@oiche
76. Email is an equal opportunity employer! Not
#TEDC14
often you see as many girls at a tech
conference as boys!
@oiche
77. Email rocks because only through email can
#TEDC14
your iPhone have hallucinations and start
drawing little white lines all over your content
#TEDC14
@oiche
78. The Swag is stylin' - 3 free t-shirts??! It's not my
#TEDC14
birthday until January, you shouldn't have!
@oiche
79. Its not boring. So many innovative things yet to
be explored/discovered. Really exciting stuff!!!!!
#TEDC14
Can't wait. #TEDC14
@EkoDesignPhotog
80. Tomorrow's one more chance to send one more
#TEDC14
killer email #TEDC14 #backtoittomorrow
@GreerHall
94. Email rocks because if you forward certain
ones to at least 10 friends you will find the love
#TEDC14
of your life in 10 hours #nolie
@MaiaPapaya83
95. #TEDC14
Email rocks because you can send cart
abandoned emails to buyers #ohyeah
@MaiaPapaya83
96. Email rocks because it can be animated which
#TEDC14
is more attention grabbing than a postcard
@cod3nameduchess
97. #TEDC14
Email rocks because there are so many
opportunities to test, optimize, and improve the
user experience! #TEDC14
@jesuisandrea
98. The number 1 reason is because of events like
this and the people you get to meet #TEDC14
#TEDC14
@tconti22
109. Email rocks because without it I would have
spent the last 6 years creating a program that
#TEDC14
creates web pages for 2004 #TEDC14
@EmailMasterOmri
110. Email rocks because it becomes acceptable to
#TEDC14
be a misfit, both organisationally and
technologically. We're the underdogs together at
#TEDC14
@pageheaven
111. Unlike all other digital marketing methods, we
#TEDC14
can guarantee a qualified audience and
accurately report on it. #TEDC14
@pageheaven
112. Email rocks because Yahoo email outlasted
Yahoo chat rooms of the 1990s. #ASL #tedc14
#TEDC14
@maddynorton
113. Email rocks when that one subscriber takes the
time to reply and say "Your emails look so nice."
#TEDC14
#smallbutbiggratification
@Lauren_Jones_M
114. Email rocks because it doesn't limit me to an
#TEDC14
arbitrary, artificial, *+%~&$! 140-character
message limit
@AllenWyatt
115. Email rocks because it provides ways to foster
#TEDC14
lasting relationships
@AllenWyatt
116. We work with the widest range of HTML/CSS
support, from Apple supporting newer features
#TEDC14
to Outlook ignoring bg images. #TEDC14
@CourtFantinato
117. Email rocks because it forces us to use both
sides of our brain, which literally makes us
#TEDC14
smarter than everybody else, in the entire
world.
@corihemmah
118. Email rocks when used with a well planned
behavior program I get emails that actually
#TEDC14
fulfill my needs #YouReallyLoveMe
@MaiaPapaya83
119. #TEDC14
Email is swell cuz it's not snail mail,
tho broken images make me want to yell,
but with Lotus Notes u never can tell.
#TEDC14
@justin_herren
120. #TEDC14
Thank you! ^_^
Jay Jhun
jjhun@brightwavemarketing.com
@emailrocks
VP of Strategic Services