1. The new personalized conference format that delivers the context and
contacts that matter.
June 13th and 14th
What attendees say about previous conferences:
“I think this was one of the best conferences about this topic I have been to!! Well done with the speakers and the content!!”
Tricia Mercaldo, Director Communications & Collaboration, Turner Broadcasting, United States
“A great advantage was the ability to watch back over the presentations afterwards to recap on key points. I would highly recommend any
manetch event and I look forward to the next one.”
Jon Synnott, Head of Training, Two-Ten Health, Ireland
World Class
Digital Transformation 2016
COMMUNICATIONS EDITION
#wcdgtc
XPOST
Köln

2. Target Group
Managing Directors and Decision Makers from:
Change Management, Digital Leadership, Corporate
Culture, Employee Engagement, Digital Learning.
Key Topics
• Social and Digital Learning
• Engaging Employees
• Culture Transformation
• Digital Team Leaders
Target Group
Managing Directors and Decision Makers from:
IT, Social and Mobile Collaboration, Digital Workplace,
IT Security, Knowledge Management, Internal Com-
munications, Intranet.
Key Topics
• Social Collaboration and Intranet Strategies
• Increase in Productivity of Employees
• Mobile Digital Workplace
• Knowledge Management
Target Group
Managing Directors and Decision Makers from:
Social Media, Customer Service, Shared Services
Center, Customer Engagement, Digital Sales, Mar-
keting, External Communications, Business Develop-
ment, Strategy.
Key Topics
• Customer Expectations in the Digital Age
• Cross Channel Customer Service
• Digital Marketing Strategies in B2C and B2B
• Content Marketing and CRM Analytics
World Class Digital Transformation 2016
COMMUNICATIONS EDITION
Three Conference Streams with more than 50 Presentations and Interactive
Round-Table Discussions

3. Contributors

4. User Experience (UX) Matters – How
to Increase Users’ Satisfaction
• Applying User Centered Design in the whole
project and to all the aspects of the Group
Intranet
• Involving more than 4500 people in the different
waves of testing
• Applying almost all the recognized methods for
interacting with the end users and stakeholders
of all types
• Massively increasing overall users’ satisfaction
Luca Di Bari
Senior Internal Communication Manager
Italy
Combining Social and Digital
Learning: A Blended Approach
• Revisiting Sika’s existing e-learning and
e-training structure in order to facilitate the
training needed
• New tools that could elevate the organization’s
knowledge level
• How can a traditional learning management
system be integrated in our new Social Intranet?
Christian Frey
Head of Digital Learning & New Technologies
Switzerland
The Increasing Importance of Data
and Analytics for Effective Customer
Engagement and Experience
• Examining how you can keep the customer in
mind when undergoing customer-centric digital
transformation: External as well as internal
• Keeping your customer at front of mind
during your digital transformation programme
to progress towards a customer-centric
organisation
• Managing the shift in the culture of your
organisation and positioning customer centricity
as part of your organisation’s DNA
André Guyer
Head Digital Transformation
Switzerland
10:00
09:00 Introduction by the Chair & manetch
• Artificial Intelligence is gaining more and more power throughout the internet
• Chat bots are overtaking social media platforms like Facebook
• There is a huge potential for a advanced use of this technology
• Companies which are using social media as a service channel can hugely benefit and save time and costs.
The Bots Are Coming – The Next Step in Social Media Engagement Thomas Wilde
Chief Executive Officer
BIG Social Media
09:15 Keynote Presentation in the InterAct Hall
DAY 1

5. The Human Part of Digital
Readiness: Learning Management
4.0
• Der Wandel vom Lernsystem zum Kernsystem
in der Digitalisierung
• Drei Dimensionen von Learning Management
4.0:
1. Inhaltliche Sichtweise
2. Die Sicht auf das System
3. Betriebswirtschaftliche Sichtweise
Götz Piwinger
Chief Digital Officer
Germany
Was sind die wesentlichen
Erfolgsfaktoren, um ihre Kunden
konsequent in den Mittelpunkt zu
stellen?
• 1. Erfolgsfaktor: Daten in Echtzeit analysieren
• 2. Erfolgsfaktor: Relevante Informationen
bereitstellen
• 3. Erfolgsfaktor: Keine Produkte, sondern
Erlebnisse anbieten
• 4. Erfolgsfaktor: Kunden das eigene Geschäft
bestimmen lassen
Boris Bohn
Niederlassungsleiter Frankfurt am Main
Germany
How to Connect Mobile Devices
to Your Existing Infrastructure
and Boost Mobile Productivity for
Internals as well as Externals
• A native approach for mobility
• Achieving user acceptance
• Mobile productivity on all devices
Sven Huschke
Chief Executive Officer
Germany
DAY 1
10:45

6. Digital Transformation – A
Combination of Technology and
Culture
• Innovation does not equal perfection
• What we can learn from start ups, being a start
up
• How to integrate technology and new digital
culture @ Google
Klaus-Peter Fett
Head of Innovation & Collaboration Google for Work
Germany
Keine Angst vor YouTube! Best
Practices im Video-Marketing
• YouTube und YouTuber bieten enorme Chancen,
Unternehmensgeschichten dauerhaft anders
und für neue Zielgruppen zu erzählen
• Einblicke, wie der WWF Deutschland mit dem
Phänomen YouTube und Influencer Erfolg hat
• Risiken und (internen) Hürden, die es zu
bedenken gilt
Astrid Deilmann
Director Digital Communication
Germany
DAY 1
Coffee break with networking
11:30
12:00
Are You Ready for the Mobile
Intranet?
• How do we deliver a mobile first approach when
our organisation’s systems aren’t ready?
• How can we deliver real benefits on a mobile?
• What are the key considerations?
Susan Quain
Senior Internal Digital Channels Manager
United Kingdom

7. How Do You Avoid a Data Breach in Your
Collaborative Plattform?
Mathias Kreutzmann
Head of Board and Executive Communications,
Germany
How Do You Establish Governance Rules
at Both Strategic and Operational Levels?
Wie lässt sich die Identifikation
mit dem Unternehmen durch
Kommunikationsprogramme steigern?
Mobile Communication – Wie können
Apps Vertrieb und Kommunikation sinnvoll
ergänzen?
Lars Kosman
Consultant, Germany
DIGITALE TRANSFORMATION? Nicht das
Warum ist entscheidend, sondernd das
Wie!
Michael Freund
Director Sales, Germany
Online Marketing: Datenschutz ist (k)eine
Spaßbremse!?
Kathrin Schürmann
Rechtsanwältin und Partnerin, Germany
How Do You Maximize Employee Buy-In?
How Do You Define Roles in Change
Management?
Externer Change Manager: Ja oder Nein?
DAY 1
12:45
Based on your profile, we personalize round-table discussions. You’ll benchmark against peers, gain insights, and vali-
date your strategies to move your company forward. Possible topics include:

8. Social Collaboration in the
Workplace and its Link to
Engagement and Innovation
• Encouraging “Innovation Challenges”
• Share Ideas that could benefit the business
• Ensure best ideas move forward
• The impact in high performance
Den Carter
Head of Internal Communications and Employee
Engagement
United Kingdom
DAY 1
Lunch with networking
13:30
15:00
Developing a Culture of Engagement
• Three critical themes to developing a culture of
engagement:
1. The power of purpose
2. The value of values
3. It’s all life!
Lawler Kang
Chief People Officer
United States of America
Digital Customer Experience –
Notwendiges Übel oder Baustein für
zukünftiges Wachstum?
• Vielfältige Herausforderungen durch Märkte,
Kunden und Wettbewerber
• Aufgrund zunehmender “Connectivity” und
“Digitalisierung” werden Dienstleistungen,
Services & Produkte noch erlebbarer &
vernetzter
• Entscheidend ist, welcher Kanal dem Kunden
gerade passt
Claus Hammer
Award-Winning Online Platforms & Content Expert
Germany

9. Die Customer Experience beginnt im
Unternehmen – Wenn Mitarbeiter zu
internen Kunden werden
• Owned Media als Erfolgsfaktor für die
Kommunikation
• Das Unternehmen als Content Manager
• Der Weg zum Communication Room
• Integration und Konsolidierung von Plattformen
• Influencer Marketing anstelle von
Gießkannenprinzip
Nadine Stutz
Senior Consultant Digital Strategy & Social Media
Switzerland
Informieren, motivieren und führen -
Change Kommunikation
• Erklärvideos und Online-Courses als
Kommunikatios-Tool
• Effektive Kommunikation und Umsetzung von
Change-Prozessen durch Erklärvideos und
Online-Courses
Oliver Gadow
Head of Sales & Marketing
Germany
Digital Employee Engagement
as Prerequisite for a Positive
Collaboration Experience
• Status quo of internal social media acceptance
in different company sizes and industries
• Reasons for failure and success of collaboration
within Enterprise Social Networks (ESN)
• Recommendations based on the 2016 survey
Prof. Dr. Holger Sievert
Head of Communication Management Competence
Center
Germany
DAY 1
15:45

10. Change Leadership – Five Steps to
Delivering Change Effectively
• Practical examples of the 5 steps:
1. Create a compelling vision
2. Communicate and provide context
3. Capture hearts and minds
4. Collaborate and create change champions
5. Create a culture that encourages curiosity
and continuous improvement
Steph Oerton
Director Leadership Culture Engagement
United Kingdom
Customer Experience as Part of Key
Elements of Digital Transformation
• Orientating the entire company and its
processes towards customers
• Making IT and technology customer-centric:
External as well as internal
• Using digitalization to achieve these goals via
automation as well as disruption
Shivaji Dasgupta
Head of Innovation & Digitalization
Germany
Visualising the Future IKEA
Workplace
• Description of how we at IKEA will visualise how
the future workplace will be
1. By describing the trends (outside – in)
2. The business capabilities for a workplace
3. The capability criteria
4. The maturity matrix
George Muir
Process Developer
Sweden
DAY 1
16:30
Coffee break with networking
17:00

11. Wie wird transmediales Storytelling zum
Erfolg?
Yasmin Akay
Team Lead Social Media, Germany
Expensive Content Overload: Is Inhouse
Production a Solution?
Jasper Krog
International Digital Content Strategist, Germany
How Do You Use Mobile to Improve
Customer Experience?
What can We Learn from Trust and Change
Communication in Enterprise Social
Networks?
Prof. Dr. Holger Sievert
Head of Communication Management Competence
Center, Germany
Wie werden Mitarbeiter während des
Change-Prozesses unterstützt und
motiviert?
How Do You Ensure that the Change is
Fully Embedded in All Departments?
How Do You Generate Value With Social
Collaboration?
How Do You Measure the Success of Your
Intranet?
Wie holt man verschiedene
Kulturkreise mit einem neuen
Kommunikationsprogramm ab?
DAY 1
17:45
Based on your profile, we personalize round-table discussions. You’ll benchmark against peers, gain insights, and vali-
date your strategies to move your company forward. Possible topics include:
Keynote Presentation and Evening Reception in the InterAct Hall
18:30

12. More Time with the Customer –
Mobilizing & Digitalizing the
Salesforce
• How VAASAN is delivering better interactive
B2B customer experience by providing a
modern fit for purpose toolkit for the salesforce
• Encompassing mobile devices, cloud based
CRM with branded apps, enterprise social
media, digital product catalogs and analytics
Jonas Hagner
ICT Director
Finland
Internal Communication Channels in
2016 – a Formula for Success
• In 2016, is it easy to rely on purely digital
channel solutions to help you engage with your
colleagues?
• The true skill is about striking the right balance
for your audience
• This session will outline a simple but effective
formula to engage the masses without relying
100% on tech
Gordon Dowall-Potter
Group Head of Internal Communications
United Kingdom
DAY 2
09:30
Keynote Presentation in the InterAct Hall
10:15
Zusammenarbeit revolutionieren
– Positionierung von HR im
Transformationsprozess
• Digitaler Verlag/Digitales Office
• Change-Maßnahmen als Treiber von
Kulturveränderungen
• Herausforderungen. Empfehlungen. Ein Blick in
die Zukunft
Sven Rebbert & Kati Nadje
Change Management
Germany

13. Wandel in der Arbeitskultur: Change
Management als aktiver Teil eines
neuen Arbeitsplatzkonzeptes
• Warum ein neues Arbeitsplatzkonzept?
• Presse und Kommentare nach Inbetriebnahme
• Change Management-Prozess
• Erfolge, Misserfolge und Lessons Learned
Hugo Lombriser
Project Leader New Workplaces
Switzerland
Getting Content Marketing Done:
Roadmaps and Steps towards
Success
• Innovating with Digital Technology to augment
marketing strategies.
• How to leverage and add value with your
Content Marketing?
• Why Content Marketing is so important for any
organisation
Muhammad Karim
Team Lead Marketing
United Kingdom
DAY 2
11:00
How to Build a Global Collaborative
Organization: Creating Brand Value
in a Changing Organization and
Context
• Hidden opportunities in a shaky environment
when all the stakeholders are looking for is
stability
• Brand purpose and organisational change
• How to engage with internal audiences
• The Future of brand management
Nanne Bos
Global Head of Brand Management
Netherlands

14. DAY 2
Digitale Transformation – eine
Chance für HR?
• Wo will sich HR in dieser fortschreitenden
Digitalisierung platzieren?
• Wie sieht eine Roadmap oder Strategie im
Zusammenhang mit der Digitalisierung aus?
• Wie sieht Change Management in diesem
Zusammenhang aus?
René Walz
Head Process and Tool Management
Switzerland
Coffee break with networking
11:45
12:15
How to Meet the Challenge of
Building a Digital Culture in a
Corporate Environment
• Cultural shift of senior management
• Personalize and humanize content to increase
engagement
• Implement a digital content management
system
• Develop/coach functional media leads to
increase the use globally
Ivan Stefania
Senior Digital Engagement Specialist
Switzerland
Community Building vs. Sales –
Gratwanderungen im Social Media
Content Mix
• Gratwanderung zwischen Brand und
Community Building und Social/Online Sales
• Vorstellung des Social Media Approachs bei
IKEA: Integrierter Online Marketing-Mix, Social
Media, Community Building-Strategie und
Content Mix
• Vor- und Nachteile dieses Approachs, Learnings
und Tipps
Johanna Holzer
Social Media Specialist
Austria

15. How Do You Implement
Worldwide Transformation through Digital
Environments?
Zaida Brazón
Development and Culture Projects Leader
Spain
Wie lassen sich interne und externe
Widerstände überwinden?
How Can the Question ‘Why Change?’ Be
Answered?
How Do You Maximize Budget Allocation
of Customer Attribution and Profit?
Klaus Welther
Director Online-Marketing & E-Commerce
Germany
What Tools and Technologies Can You Use
to Engage Customers with a Value Add
Experience?
How Do You Benefit from the Customer
Information You Get?
Wie erzeugt Mobile Communication
in verschiedene Bereichen einen
Zusatznutzen?
Which Criteria are Essential to Choose a
Collaboration Tool?
Ist eine Mitarbeiter-App freiwillig oder
verbindlich?
DAY 2
13:00
Based on your profile, we personalize round-table discussions. You’ll benchmark against peers, gain insights, and vali-
date your strategies to move your company forward. Possible topics include:

16. Converting Culture: From Obstacle
to Resource
• Culture is subconscious and emotional: Difficult
to detect and difficult to change
• Culture has the power to undermine business
strategy
• However, with the right culture management
plan, culture can become a powerful leadership
tool
• Ultimately, culture can become a resource for
competitive advantage
Rene Insam
Senior Product Manager
United States of America
Natural Born Advocates: People
Have the Power
• How employees got the internal buy-in and co-
designed the Employee Advocacy Program with
the relevant internal stakeholders
• Select, train, engage, support and acknowledge
colleagues’ contribution to the project
• Providing content to the advocates and how the
company’s empowering
• Results and brand awareness
Letizia Chlapoutakis
Senior Social & Digital Communications Manager
Italy
DAY 2
Lunch with networking
13:45
15:15
Verkaufsförderung durch
zielgerichtetes B2B Influencer
Marketing
• Unsere Mission: KALDEWEI - Worldwide
partner for iconic bathroom solutions shaped
from superior steel enamel
• Unsere Herausforderung: Partner werden mit
dem Anspruch “easy to do business with”
• Vorstellung der digitalen Touchpoints und
Customer Journey bei KALDEWEI
Jerome Stirmann & Verena Gärtner
Online Marketing Expert & Team Lead Sales
Promotion
Germany

17. How to Support Local Content
Marketing from the Global Team –
GloCal Content Strategies
• Current challenges
• Global production by keeping local freedom of
adaptation
• Getting an overview of the local content
activities to ensure consistency
Jasper Krog
International Digital Content Strategist
Germany
No Speaker Yet
If you’d like to be a speaker at this event, this slot is
available.
DAY 2
16:00
CTRL + ALT + INNOVATE
• Embracing change and adapting to the digital
workplace
• Digital workplace user experience
• Change management
• Process and results
Kathryn Callow
Global Digital Transformation Leader
United Kingdom

18. Crucial Change Lessons from
Mergers & Acquisitions for the
Digital Transformation – Practical
Ways to Make the Complex Simple
• Lessons learnt on three acquisition and
integration fundamentals:
1. Branding
2. Culture
3. Communications
Suzy Cross
Merge & Adquisition Integration Lead
United Kingdom
Digital Transformation: Digital
Content Marketing Best Practices in
the New Brand Communication
• New digital landscape and new Branding
• The rise of advocacy marketing to increase
Brand Image and Reputation
• Think and act like a media company: Effective
Digital Content Marketing best practices in
the employer brand and corporate brand
communication
Davide Scialpi
Global Brand Managing Director
United Kingdom
DAY 2
Dialog statt Propaganda: Neue
alte Formate der internen
Kommunikation
• Erneuerung der internen Kommunikation:
Dialogformate sind gefragt
• Digitale Aufrüstung innerhalb der
internen Kommunikation bei gleichzeitiger
Rückbesinnung auf althergebrachte Instrumente
• Dialog bei der KfW in persönlichen
Gesprächsformaten, virtuellen Videoformaten
und Großveranstaltungen
Christian Chua
Dialog and Communications Expert
Germany
Coffee break with networking
16:45
17:15

19. Den Erwartungen der Mitarbeiter
gerecht werden: Richtig
digitalisieren!
• Digitale Transformation bei einem Consumer
Goods-Mittelständler
• Erwartungshaltung und Erwartungsdruck der
Mitarbeiter
• Herausforderungen für den Einsatz von neuen
Systemen und Technologien
Sylvia Beider
Head of Marketing
Germany
Interne Veränderungen der
Strukturen um extern erfolgreich zu
sein
• Herausforderungen für bestehende EVUs
bedingt durch neue Bedürfnisse der Kunden
• Regionalität und Kundenloyalität nutzen
• Neue Vertriebswege, Digitalisierung und
Customer Journey
Christian Ammer
General Manager Sales
Austria
DAY 2
Closing Discussion and Round-Up
18:00
End of the Conference

20. Click icon toaccess registration
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The German Call Center Association - Call Center Verband Deutschland e.V. (CCV) - is the largest interest group platform of the call
center industry in Germany. With around 300 member companies, the CCV represents more than 140 000 employees and approximate-
ly 35% of all jobs in German call centers and is therefore the largest industrial association in Germany. At the heart of its work is the
exchange of experience and information at regional, national and international level. At the same time, the CCV has taken it upon itself
to focus the interest groups in the continuously developing call center industry and to be an expert partner for interest groups, multipli-
ers and media.
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Berlin’s tech ecosystem as its community-driven voice. In 2016, Silicon Allee joined Factory to build a space in the heart of Berlin for the
city’s startup community to work, live, connect and grow. Silicon Allee’s mission remains unchanged: to be the best place – online and
offline – to experience the Berlin tech scene, and to provide Berlin startups with the resources, networks and voice to gain meaningful
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40,000 readers in Germany, Austria and Switzerland.

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23. Contact us at any time:
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phone +44-203-318-6053 ext 511
email arturo@youreventstrategy.com
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