5. Your focus determines your reality
audience
● Who is your reader?
● How can you help them?
6. Your focus determines your reality
audience
● Who is your reader?
● How can you help them?
Purpose
7. Your focus determines your reality
audience
● Who is your reader?
● How can you help them?
Purpose
● Why are you writing?
● What do you want readers to
do or feel?
11. Audience and Purpose
About page
“I want everyone to enjoy the experience
of making really really good desserts”
Source: http://sallysbakingaddiction.com/about/