The document contains a list of 1013 lessons from Lisa Cruz, president of Red Shoes PR, INC. Some of the key lessons include: have confidence, work hard and then work harder, communicate effectively, follow your passion, be authentic and have fun. The document also includes questions to consider about addressing pain points, why people should listen to you, your point of difference and passions. Cruz's personal brand vision is to be the best in PR while having fun, kicking ass and always pushing limits for clients and employees to use communication to make the world a better place.