TennisMatch is a mobile network of tennis players—linking them to their friends, their private clubs, and the greater open network of all tennis players. Find players and matches wherever you go based on age, gender, and playing ability.
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TennisMatch presentation
1. TennisMatch
TennisMatch connects a network of tennis
players so they can more easily organize
matches, find new people to play with,
discover match opportunities, and link up
with their club—wherever they go.
2. How TennisMatch works: Connecting communities of players
TennisMatch connects a user’s circle of
tennis friends and teammates
Download the free TennisMatch mobile app.
Register and create your tennis profile
Invite your friends to download the app
Coordinate matches among your friends and contacts
Non app users get match invites via email or text.
The TennisMatch website offers alternative access for
non smart phone users
user’s friend network
3. How TennisMatch works: Connecting communities of players
TennisMatch open network
TennisMatch connects users to a greater
TennisMatch “open” network
Need a sub for your match? Use TennisMatch to find the
perfect player based on age, gender, and play level
preferences that you set.
Traveling and looking to play? See what matches are
happening locally that need someone that fits your tennis
profile. Apply to play in the match.
TennisMatch users pay a monthly subscription of $1.99 to
access the open network and other premium features.
user’s friend network
4. How TennisMatch works: Connecting communities of players
TennisMatch open network
private club-only network
TennisMatch + ClubConnect creates a
“private” network of club members
Clubs create a free ClubConnect account
Clubs invite their members into the network via email.
Members download the free TennisMatch app and
register an account. During registration, the user is
verified as a club member.
Clubs pay $1.00 per member who registers
Club members can now use TennisMatch to connect
with each other, arrange matches, book courts at their
club, and discover club match opportunities.
All TennisMatch users have the option of accessing
the open network and other premium features by
subscribing for $1.99 per month.
user’s friend network
5. The tennis market is ripe for a mobile networking system
Tennis market size and characteristics
Tennis is the fastest growing traditional sport in US,
growing 31% over past 10 years
Total global tennis economy in 2012 was $5.57 billion
Total global tennis participation rate of 28 million people
Over 6 million of these are “frequent players” (play 21+ times per year)
The frequent player accounts for 70% of all tennis commerce spending
USTA has 750,000 active competitors (league and tournament players)
#1 reason people don’t play as much as they’d like:
“I don’t have anyone to play with.”
Source: TennisIndustry.org
The tennis
profile =
the smart
phone profile
There are no
tennis mobile
networks
6. The tennis market is ripe for a mobile networking system
Tennis market
size and
characteristics
The tennis profile =
the smart phone profile
There are no
tennis mobile
networks
TennisMatch is targeted at the “frequent player”
aged 30–55. Through time, TennisMatch becomes
even more relevant as younger players join clubs
and find more time to play.
2011 profile Source: TennisIndustry.org
2012 Source: Pew
7. The tennis market is ripe for a mobile networking system
Tennis market
size and
characteristics
The tennis
profile =
the smart
phone profile
There are no tennis mobile networks
There are a number of “club management” solutions on market. Many offer
court scheduling and allow members access to it, but none provide a closed
network that allows members to connect to each other to schedule matches
among themselves and book the court.
There are a handful of tennis “match-making” web sites available, yet none
offer a mobile solution, and none can tie into a club’s court booking system.
Despite the landscape of near-competitive solutions, no one comes close to
the TennisMatch integrated web-mobile club “ecosystem” — nor do they
offer the level of brand polish or user-friendliness that TennisMatch provides.
8. Revenue model
TennisMatch subscription
TennisMatch is free to download and use among friends. Users, however, can access the open network of players and
games, and access premium features such as team management for just $1.99 / month.
Our goal is to grow to 1m users by 2016, with a 50% conversion rate of users opting into subscription services. Strava, a
cycling app that started in 2009, now has well north of 1m users of which 20% spend $5.99 / month for premium features.
ClubConnect SaaS
ClubConnect is a web-based application that private clubs can customize and use to power their court reservation system
and manage their member database. Clubs invite their members to download TennisMatch and register. During
registration, members are verified as club members and placed into a private network just for members where they can
connect with each other—and book courts at their club—right from their phone.
Clubs pay $1.00 / month per member that downloads TennisMatch and connects to ClubConnect. The app is free to the
member, but they can opt to purchase TennisMatch’s additional premium features for $1.99 / month. Our goal is to to have
500 clubs (averaging 300 members) using ClubConnect by end of 2016.
9. Marketing
Digital marketing
We will target digital marketing efforts (Google AdWords, Facebook) on regional locations where tennis is popular. Our market
contacts at Head and Wilson have confirmed our initial targets (So Cal, the Bay Area, the Northwest (Seattle and Portland),
Sacramento and Bakersfield, Texas metro areas, Atlanta, all of Florida and the East Coast, and otherwise large urban city areas such
as Chicago). Our initial targeted digital marketing tests proved a 3x return on investment. Our marketing budget will assume a 2x
return. We will also conduct email marketing campaigns to our extensive email list of all USTA coordinators captains across the nation.
Event marketing
We have secured a booth at BNP Paribas Open (Palm Desert, Ca) and the Sony Ericsson Open March 2014. Over a two week
period, 382,227 tennis enthusiasts walked the grounds at the Indian Wells Tennis Garden, visiting booths in between match play.
Direct club sales
ClubConnect will be beta tested at both Flint Canyon Tennis Club in La Canada, Ca and Longwood Cricket Club in Boston, Ma.
When ClubConnect launches, we plan to reach out directly to our database of 3,500+ private tennis clubs across the US. In
addition, our co-founder Carla Tamborini has long-standing relationships with many clubs in the Southern California region, which
will be among the first targets for direct sales.
11. Comparable companies
Strava
Strava, founded in 2009, is an online service that tracks and gives in-depth feedback and analytics for GPS-tracked exercise.
In its current form, Strava caters to cyclists, but the company is expanding to runners. In January 2011, Strava received first
round financing of $3.5m after they had 10k users. In July of 2011, Strava raised an additional $12.6m in Series B funding led
by Madrone Capital and Sigma Partners. In Jan of 2011, Strava’s cycling community had 10,000 users as was growing by 20
percent each month. Currently, Strava charges a monthly $5.99 subscription fee for premium services. They estimate 20% of
their now 1 million+ members pay this monthly fee.
Open Table
OpenTable is a leading provider of instant online reservations system for restaurants. OpenTable delivers the convenience
of booking reservations online to diners as well as the functionality of a computerized reservation system to restaurants.
Founded in 1998, OpenTable has more than 20,000 restaurant customers and has seated more than 200 million diners
around the world. OpenTable went public on May 21, 2009 with an IPO offering at $20 per share.
12. Comparable companies
Meetup
Launched in 2001, Meetup is a local community organizing network that makes it easy for anyone to organize a local group or
find one of the thousands already meeting up face-to-face. Over 9.5 million people have created and joined long-lasting local
Meetup Groups around shared interests and purposes. In 2002, Meetup received $1m in Series A funding. In 2003, Meetup
received $5.3m in Series B funding. In 2006, Meetup received $4.5m in Series C funding. In 2008, Meetup received $7.5m in
Series D funding. Like TennisMatch, Meetup’s initial revenue model was to charge $1.00 per successful “meet up.” The
company quickly changed to a subscription fee of $19/month for meeting organizers—which apart from bolstering revenue also
served as a “filter” to ensure quality meetings that would provide a good customer experience to the Meetup user base.
13. TennisMatch founders
Lisa Lopuck
Digital creative executive with 20 years of experience leading digital strategy for consumer brands
Author of 8 books on interactive media, including Web Design for Dummies
Avid 4.0 USTA league and tournament player
Tennis weapon: A ridiculous backhand return of serve
Carla Tamborini
Carla and her family own Flint Canyon Tennis Club in La Canada, Ca.
Private and public club business management consulting
Extensive club ownership and management connections in Southern California
Former D1 tennis player at UC San Diego, where she received a degree in business management
Tennis weapon: A punishing forehand
14. TennisMatch strategic partners
Xivic.com
Technology partner for TennisMatch
Over 15 years providing web, mobile, database technology solutions for companies
such as Disney, GE, NBC Universal, Mitsubishi, Toyota, Mattel, and Sony.
Xivic.com CEO Bahman Zakeri is an investor in TennisMatch
Flint Canyon Tennis Club and Longwood Cricket Club
Flint Canyon Tennis Club is a private tennis-only club in La Canada, Ca
Longwood Cricket Club in Boston is the oldest tennis club in the US.
Flint Canyon and it’s membership will serve as the beta test for ClubConnect. Longwood will follow.
10sWorld.com
10sWorld.com owns and maintains a library of 100s of tennis instructional videos. These videos will be
featured on the TennisMatch website which will add a significant SEO boost to the site while providing
value-added content to the TennisMatch user base.
15. TennisMatch next steps
Investment
To fund the development and marketing of TennisMatch 2.0 for Android and iPhone, the TennisMatch web
site, and the ClubConnect system, we are seeking an investment of $500k for a 27% share of the Company.
Exit plan
The goal of TennisMatch is to build a substantial user database of “frequent players” (who account for 70% of all
tennis spending), with extensive profile data, that a sporting goods company or retailer would view as a strategic
acquisition. Alternatively, like Strava, Meetup and OpenTable, the TennisMatch digital networking and scheduling
platform could also be viewed as a strategic acquisition by a consumer brand company such as Nike as a way to
unite their customers by their shared passion for various sports, and obtain a means of delivering highly targeted
and customized advertising, products, and services to the user base.
