3. Social media is tricky, even for those in the know …
#boardsonsocial
4. Overview
• What should you know about social media in
your nonprofit?
• Why should you be engaged?
• How should you engage?
• How does social media policy fit in?
• How is success measured?
#boardsonsocial
5. The Price Is Right!
Guess the social media statistic
• The closest without going over, wins!
#boardsonsocial
6. The Price Is Right!
What percent of all time spent online is spent
on social media sites?
28%
Source: Global Web Index study of Internet users 16-64, as reported by AdWeek
#boardsonsocial
7. The Price Is Right!
Facebook has how many monthly active users?
HINT: It’s more than 100 million …
1.71 billion as of 2Q 2016
• 1.57 billion mobile monthly active users = 92% of users
Sources: Facebook, Statista
#boardsonsocial
8. The Price Is Right!
How many million tweets are sent a day?
500 million
• About 6000 tweets per second
• 313 million monthly active users
• But how many more exist who are inactive?
Sources: Internet Live Stats, Twitter
#boardsonsocial
9. What do you know
about your
organization’s social
media presence?
#boardsonsocial
10. What is social media?
• Compliment to development &
communication plans
• Two-way communication with supporters &
prospects
• NOT an instant way to raise funds
• NOT a megaphone (one-sided)
#boardsonsocial
11. Why engage?
• Part of your role as an ambassador for
organization
• Raises organization visibility in community
• Identifies connections for organization
• Fundraising opportunities
#boardsonsocial
12. How to engage?
• Connect with staff managing platforms
• Assist with strategy where appropriate
• Interact with content generated
• List your affiliation with organization
• Request platform training if needed
#boardsonsocial
13. What’s the policy?
• If organization has policy: please comply
• If no policy, work with staff to draft one
• Friending staff?
• Photo & logo permissions
• Be mindful how posts reflect on your role
#boardsonsocial
15. Is it successful?
• What goals have been set for engagement?
• Is staff regularly measuring?
• Is this information shared with the board or
related committees?
#boardsonsocial
How many board members in room? Staff? Paired up or on own?
Large orgs? Small?
https://www.youtube.com/watch?v=0eUeL3n7fDs
equates to about 1.69 hours each and every day.
Avg 6k tweets per second.
As many as 4 times this amount of accounts exist and inactive, Twitter blocked Twopcharts from reporting this anymore.
Take a minute to list out what platforms they are on.
Are you on these too?
Do you follow your org?
Do you interact with posts?
Tweet: https://www.501creative.com/candybowl/5-ways-your-board-can-support-your-nonprofits-brand#.WKkXzhIrKt8
Engagement is important, and how board members can help.
SM policy sets expectations and boundaries. Gives operations guidelines to those using in job, as well as personal use related. Policies are NOT static.
You have policies for other modes of communication-why not social media?
Metrics inside social media platforms
External sites (e.g. Klout, Storify)
Example of internal app metrics
Why did this post work? Tags, shares.
Also note the hide request
Open discussion – if time, discuss with neighbor then group sharing