How to sell your IT strategy? Don’t bore the board!

•

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LinuxIT

How to effectively communicate a business IT strategy at board level

Pequenos negócios e empreendedorismo Negócios

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HOWTOSELLYOURITSTRATEGY?
DON’TBORETHEBOARD!

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Alltoooften,whenanITprotriestoexplainthe
needforchangeandinvestment–eventoa
prowhohasmadeittodirectorandhasaseat
ontheboard–communicationissuesarise.
COMMUNICATIONBREAKDOWN

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IFYOUFINDYOURSELFTALKING
TOTHEBOARDLIKETHIS...
API
RAIDCLOUD
CLUSTER
ENCODING
LIBRARY
PUPPET

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...YOU’REHIGHLYUNLIKELYTOGETTHIS
BUDGET BUY-IN
APPROVALAUTHORISATION
ENDORSEMENT
FUNDING
CAPITAL
SUPPORT
GREENLIGHT
CONSENSUS
ADVOCACYINVESTMENT

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Turnyourtechspeakintobusinessspeak.Longpresentations
onsubjectsoutsideyouraudience’scorecompetencearea
wasteofeveryone’stime.
STEPOUTOFYOUR
TECHNOLOGICALMINDSET

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1.FOCUSONTHE
PROBLEM/OPPORTUNITY

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1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?

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1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?
• Howdoesitmanifestitself?

www.linuxit.com
1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?
• Howdoesitmanifestitself?
• Whyisitimportant?

www.linuxit.com
1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?
• Howdoesitmanifestitself?
• Whyisitimportant?
• Whatwillhappenifwedonothingaboutit?

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2.DELIVERTHESTRATEGY
• Briefsummaryofwhatsuccesslookslike

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2.DELIVERTHESTRATEGY
• Briefsummaryofwhatsuccesslookslike
• Ahighlevelandsimpledescriptionofwhat
technical,proceduralandorganisational
changesarenecessarytoachieve
thestrategicgoals

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3.FINISHWITHCOSTSANDBENEFITS

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3.FINISHWITHCOSTSANDBENEFITS
• Accuratelyarticulatethecostofyourstrategytiedtoastrongbusinesscase

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3.FINISHWITHCOSTSANDBENEFITS
• Accuratelyarticulatethecostofyourstrategytiedtoastrongbusinesscase
• Howwillthestrategyenablethebusinessasa
wholetogeneratemoreincome?

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BEBRIEF,BUTBEPREPARED
Iftheboardlikesthebare-bones
ofyourproposal,they’llcomeback
formoredetail.Makesureyouhave
allthefigures,quotes,projections
tohandsoyouaren’ttrippedupby
anyquestionsthatarise.

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Thedifferencebetweenstrategyandsuccessfulimplementationisthe
detail.Inimplementingamajorchangetoanorganisation’sITstrategy,
therewillbealotofdetailtoconsider.
NEXTSTEPS…

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TAKEAWAYS
• Before you present your next big IT initiative to the board, put yourself in their shoes.
What do they need to hear?
• Review how you can make tech talk accessible and appealing to non-technical colleagues.
• Keep your presentations short and sweet.
• Focus on the business case for your IT strategy.

www.linuxit.com
FORADVICEONHOWTOPUTTHENEEDSOFTHE
BUSINESSATTHECENTREOFYOURITSTRATEGY
DownloadyourfreeeGuide:
TheFutureDirectionofIT–IntegratingyourITstrategywith
yourbusinessstrategy

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