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How to sell your IT strategy? Don’t bore the board!

How to effectively communicate a business IT strategy at board level

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How to sell your IT strategy? Don’t bore the board!

  1. www.linuxit.com HOWTOSELLYOURITSTRATEGY? DON’TBORETHEBOARD!
  2. www.linuxit.com COMMUNICATIONBREAKDOWN
  3. www.linuxit.com Alltoooften,whenanITprotriestoexplainthe needforchangeandinvestment–eventoa prowhohasmadeittodirectorandhasaseat ontheboard–communicationissuesarise. COMMUNICATIONBREAKDOWN
  4. www.linuxit.com Alltoooften,whenanITprotriestoexplainthe needforchangeandinvestment–eventoa prowhohasmadeittodirectorandhasaseat ontheboard–communicationissuesarise. Ifyournormalmodeofspeechis‘HighGeek’, trytranslatingoneofyourmosttechnical whitepapersintoeverydayEnglish. COMMUNICATIONBREAKDOWN
  5. www.linuxit.com IFYOUFINDYOURSELFTALKING TOTHEBOARDLIKETHIS... API RAIDCLOUD CLUSTER ENCODING LIBRARY PUPPET
  6. www.linuxit.com ...YOU’REHIGHLYUNLIKELYTOGETTHIS BUDGET BUY-IN APPROVALAUTHORISATION ENDORSEMENT FUNDING CAPITAL SUPPORT GREENLIGHT CONSENSUS ADVOCACYINVESTMENT
  7. www.linuxit.com Turnyourtechspeakintobusinessspeak.Longpresentations onsubjectsoutsideyouraudience’scorecompetencearea wasteofeveryone’stime. STEPOUTOFYOUR TECHNOLOGICALMINDSET
  8. www.linuxit.com Turnyourtechspeakintobusinessspeak.Longpresentations onsubjectsoutsideyouraudience’scorecompetencearea wasteofeveryone’stime. STEPOUTOFYOUR TECHNOLOGICALMINDSET Don’tgoonandonwithtoomuchdetailabouthowthetechnologyworks.Focusonthebusiness caseforyourstrategy.Honeitdowntothreesimpleconcepts…
  9. www.linuxit.com 1.FOCUSONTHE PROBLEM/OPPORTUNITY
  10. www.linuxit.com 1.FOCUSONTHE PROBLEM/OPPORTUNITY • Whatistheissueyou’veidentified?
  11. www.linuxit.com 1.FOCUSONTHE PROBLEM/OPPORTUNITY • Whatistheissueyou’veidentified? • Howdoesitmanifestitself?
  12. www.linuxit.com 1.FOCUSONTHE PROBLEM/OPPORTUNITY • Whatistheissueyou’veidentified? • Howdoesitmanifestitself? • Whyisitimportant?
  13. www.linuxit.com 1.FOCUSONTHE PROBLEM/OPPORTUNITY • Whatistheissueyou’veidentified? • Howdoesitmanifestitself? • Whyisitimportant? • Whatwillhappenifwedonothingaboutit?
  14. www.linuxit.com 2.DELIVERTHESTRATEGY
  15. www.linuxit.com 2.DELIVERTHESTRATEGY • Briefsummaryofwhatsuccesslookslike
  16. www.linuxit.com 2.DELIVERTHESTRATEGY • Briefsummaryofwhatsuccesslookslike • Ahighlevelandsimpledescriptionofwhat technical,proceduralandorganisational changesarenecessarytoachieve thestrategicgoals
  17. www.linuxit.com 2.DELIVERTHESTRATEGY • Briefsummaryofwhatsuccesslookslike • Ahighlevelandsimpledescriptionofwhat technical,proceduralandorganisational changesarenecessarytoachieve thestrategicgoals • Reasons(ineverydayEnglish)foryourroadmap
  18. www.linuxit.com 3.FINISHWITHCOSTSANDBENEFITS
  19. www.linuxit.com 3.FINISHWITHCOSTSANDBENEFITS • Accuratelyarticulatethecostofyourstrategytiedtoastrongbusinesscase
  20. www.linuxit.com 3.FINISHWITHCOSTSANDBENEFITS • Accuratelyarticulatethecostofyourstrategytiedtoastrongbusinesscase • Howwillthestrategyenablethebusinessasa wholetogeneratemoreincome?
  21. www.linuxit.com 3.FINISHWITHCOSTSANDBENEFITS • Accuratelyarticulatethecostofyourstrategytiedtoastrongbusinesscase • Howwillthestrategyenablethebusinessasa wholetogeneratemoreincome? • Howlongbeforetheorganisation seesROI?
  22. www.linuxit.com BEBRIEF,BUTBEPREPARED Iftheboardlikesthebare-bones ofyourproposal,they’llcomeback formoredetail.Makesureyouhave allthefigures,quotes,projections tohandsoyouaren’ttrippedupby anyquestionsthatarise.
  23. www.linuxit.com NEXTSTEPS…
  24. www.linuxit.com Thedifferencebetweenstrategyandsuccessfulimplementationisthe detail.Inimplementingamajorchangetoanorganisation’sITstrategy, therewillbealotofdetailtoconsider. NEXTSTEPS…
  25. www.linuxit.com Thedifferencebetweenstrategyandsuccessfulimplementationisthe detail.Inimplementingamajorchangetoanorganisation’sITstrategy, therewillbealotofdetailtoconsider. Thetrickisknowingwhentousethisdetailandhowtoexplainit.Afterall, alotofpeoplehavetheirownagendas,interests,andcareerstoconsider. NEXTSTEPS…
  26. www.linuxit.com TAKEAWAYS • Before you present your next big IT initiative to the board, put yourself in their shoes. What do they need to hear? • Review how you can make tech talk accessible and appealing to non-technical colleagues. • Keep your presentations short and sweet. • Focus on the business case for your IT strategy.
  27. www.linuxit.com FORADVICEONHOWTOPUTTHENEEDSOFTHE BUSINESSATTHECENTREOFYOURITSTRATEGY DownloadyourfreeeGuide: TheFutureDirectionofIT–IntegratingyourITstrategywith yourbusinessstrategy

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How to effectively communicate a business IT strategy at board level

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