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OHIO College of Business Employer Relations Strategy

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Linsey Sledge

A multifaceted strategy, with a focus on personalization, that provides a structure for engaging with employers.

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College of Business Office of Career Management Employer Relations September 2015
Employer Relations Strategy
2 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
3 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
4 Employer Relations Strategy Ohio University College of Business, Office of Career Management Employers interact with various segments of the College of Business, primarily through events and existing connections Identify Employers Source Employers LinkedIn Top 25 Employers for OU Business Degrees ▪ JPMorgan Chase ▪ Nationwide Insurance ▪ Cardinal Health ▪ PNC ▪ PWC ▪ Deloitte ▪ EY ▪ Huntington National Bank ▪ Progressive Insurance ▪ Fifth Third Bank ▪ Accenture ▪ Cleveland Clinic ▪ IBM ▪ L Brands ▪ KeyBank ▪ Wells Fargo ▪ American Electric Power ▪ Hewlett-Packard ▪ Bank of America ▪ OhioHealth ▪ AT&T ▪ Alliance Data Meet the Accountants Night Attendees ▪ Acuity Consulting ▪ Actuant ▪ Apple Growth Partners ▪ Ary Ropck Mulchaey, P.C. ▪ Babcock & Wilcox ▪ Becker Professional Education ▪ Blue & Co. LLC ▪ Cardinal Health ▪ Clark, Schaefer, Hackett ▪ Cleveland Research Company ▪ Cohen & Company ▪ Columbus Chamber of Commerce ▪ Crowe Horwath ▪ Deloitte ▪ EY ▪ Exel Logistics ▪ Express ▪ Fifth Third Bank ▪ GBQ Holdings LLC ▪ Goodyear Inc. ▪ Greif ▪ Holbrook and Manter ▪ Hyland ▪ IRS ▪ JPMorgan Chase ▪ JM Smuckers ▪ KeyBank ▪ KPMG ▪ The Kroger Co. ▪ Lincoln Electric ▪ Maloney & Novotny LLC ▪ McGladrey ▪ MDS CPA Review ▪ Nationwide Insurance ▪ NiSource ▪ Novogradac & Company LLP ▪ Ohio Auditor of the State ▪ OhioHealth ▪ Owens-Illinois ▪ Plante Moran ▪ PNC ▪ PWC ▪ Rea & Associates ▪ Reynolds & Reynolds ▪ Rolls Royce ▪ Ross ▪ SS&G ▪ Schneider Electric ▪ Schneider Downs & Co. ▪ Sherwin-Williams ▪ Skoda Minotti ▪ TEK Systems ▪ The Townsend Group ▪ Wendy’s AITP Sponsors and Conference Attendees ▪ Acumen Solutions ▪ Ascena Retail ▪ Cardinal Health ▪ Centric Consulting ▪ CGI ▪ Cisco ▪ Deloitte ▪ EY ▪ Exel Logistics ▪ Fifth Third Bank ▪ Goodyear Inc. ▪ Hyland ▪ IBM ▪ Infoverity ▪ JPMorgan Chase ▪ JM Smucker’s ▪ KPMG ▪ Marathon ▪ Nationwide Insurance ▪ Parker ▪ PNC ▪ PWC ▪ TEK Systems ▪ Vizion Solutions ▪ Wendy’s PMBA Corporate Partners ▪ Abbott ▪ Alliance Data ▪ Battelle ▪ Cardinal Health ▪ Huntington ▪ Owens Corning ▪ PNC Sales Centre Corporate Partners ▪ EMC2 ▪ Lanxess ▪ Alliance Data ▪ CED ▪ HP ▪ IGS Energy ▪ Kroff ▪ Nationwide Insurance ▪ The Motorists Insurance Group ▪ Quidel ▪ Apex Systems Inc. ▪ Bausch & Lomb ▪ Business Courier ▪ Media Network of Central Ohio ▪ Crimson Cup ▪ Evoqua ▪ Framers Insurance ▪ Fastenal ▪ Fluke Networks ▪ Gosiger ▪ HR Butler ▪ Huntington ▪ iSqFt ▪ Mark Feldstein & Associates, Inc. ▪ McGraw Hill ▪ Merrill Lynch ▪ MPW Industrial Services ▪ Premier Building Solutions ▪ Ormco ▪ Palmer Holland ▪ Parker ▪ Paycor ▪ PR Newswire ▪ Quicken Loans ▪ RevLocal ▪ RG Barry ▪ Rocky Brands ▪ Senco ▪ SGF Wealth Planning Services ▪ JM Smucker’s ▪ SpyGlass ▪ Staffo-Campisano ▪ Steelcase Inc. ▪ Sumo Logic ▪ TEK Systems ▪ Tractor Supply Co. Existing College of Business Career Connection ▪ American Greetings ▪ Ohio Auditor of the State ▪ Babcock & Wilcox ▪ BDO ▪ Belden ▪ Cardinal Health ▪ CGI ▪ Charles Schwab ▪ Clark, Schaefer, Hackett ▪ Dedicated Technologies, Inc. ▪ Duke Energy ▪ Exel Logistics ▪ EY ▪ Fastnel ▪ FDIC Columbus ▪ Fifth Third Bank ▪ General Electric ▪ Good Year Inc. ▪ Grimm Scientific Industries ▪ HMB Information Systems ▪ Hyland Software ▪ JM Smucker’s ▪ JPMorgan Chase ▪ KeyBank ▪ KPMG ▪ Kohl’s ▪ Lincoln Electric ▪ Marathon Petroleum ▪ Nationwide Insurance ▪ Novogradac & Company LLP ▪ Paychex ▪ Pepsico ▪ Plante Moran ▪ PNC ▪ PWC ▪ Quicken Loans ▪ Rea & Associates ▪ Reynolds & Reynolds ▪ Rocky Brands, Inc. ▪ Ross ▪ Schneider Downs & Co. ▪ Sherwin Williams ▪ Skoda Minotti ▪ Sumo Logic ▪ Systco, Inc. ▪ TEK Systems ▪ The Kroger Co. ▪ Tom James ▪ Total Quality Logistics ▪ Whirlpool Corp. ▪ Worthington Industries ▪ Zed Digital
5 Employer Relations Strategy Ohio University College of Business, Office of Career Management Research and document high-level information to foster awareness when segmenting and collaborating with employers Define Employers Overview Sample of Full Time Positions The world's #1 software company develops and sells a variety of products used by consumers and businesses. Its core products are the ubiquitous Windows PC operating system and the Office business productivity application suite that are sold in part through PC makers such as Acer, Lenovo, Dell, Hewlett-Packard, and Toshiba, who pre-install the software on devices. Microsoft also sells directly online and through resellers. Other products include enterprise applications (Microsoft Dynamics), server and storage software, and video game consoles (Xbox). It also makes mobile phone software. Microsoft has acquired Nokia's handset business. ▪ Business Development and Strategy –Identify key strategic initiatives to develop and successfully execute go-to-market strategies against top competitors (Grad) ▪ Business Programs and Operations – The operations team is responsible for the Commercial, Consumer, Services, Microsoft Business Solutions, and original equipment manufacturer businesses. It focuses on the strategy, development, and execution of launch planning, agreement processing, invoicing, and supply chain solutions for Microsoft products and services (Undergrad and Grad) ▪ Finance – Finance rotation analysts participate in four, six-month rotations. Rotations develop expertise in a range of different areas, including profit-and-loss management, analysis and application, identification and improvement of organizational risk, business strategy and decision support, and the analysis of various business drivers to achieve results (Undergrad and Grad) ▪ Human Resources – Accelerated development program that provides two, one- year rotations in a variety of Human Resources functions. (Grad) ▪ Sales – Learn the competitive, economic, business, international, geopolitical and industrial landscape of customers’ businesses, and apply your knowledge of how Microsoft solutions provide value (Undergrad and Grad) ▪ Supply Chain and Operations – Optimize efficiency and costs as products are moved between supplier and retail and guarantee that supply matches the needs of partners and customers for products in the categories of gaming, tablets and PCs, PC hardware, TV, and mobile services (Undergrad and Grad) Website http://www.microsoft.com Key Information Company Type: Public Employees: 118,000 Year Founded: 1975 Primary Industry: Development Tools, Operating Systems & Utilities Software Revenue: $93.6B Rankings: #31 in FORTUNE 500 (June 2015) #5 in FT Global 500 (June 2015) #31 in FORTUNE 1000 (June 2015) Locations Sample Internship Positions Headquarters: 1 Microsoft Way, Redmond, WA 98052 Other Locations: Nationwide Business Development and Strategy, Business Programs and Operations, Finance, Human Resources, Supply Chain and Operations Management Similar Companies Desired Skills ▪ Apple ▪ Oracle ▪ Google ▪ Excellent verbal and written communication skills ▪ Passion for technology ▪ Ability to work on multiple projects simultaneously and deal with ambiguity ▪ Demonstrates analytical and problem-solving skills ▪ Drives for results
6 Employer Relations Strategy Ohio University College of Business, Office of Career Management Tiers for employers allows the College of Business to prioritize and focus on employers with the greatest return on investment for our students Segment Employers Tiers College of Business Perspective Sample Criteria Premier Employer ▪ Highest Priority ▪ High Touch – e.g. actively engages to share best in class models, develops customized recruiting strategy, provides perks, promotes throughout the College of Business ▪ Involvement from several offices – e.g. Dean’s Office, Development, faculty ▪ Top 5-10 ▪ High Recruitment Numbers ▪ Strong On-Campus Presence ▪ Strong Brand Recognition ▪ Strong Interest from Students ▪ Clear Commitment to College of Business and OU Tier One ▪ High Priority ▪ Medium Touch – regularly engages to share best in class models, develops customized recruitment strategy, promotes throughout the College of Business ▪ One primary POC with other offices as needed ▪ Medium Recruitment Numbers ▪ On-Campus Presence ▪ Some Brand Recognition ▪ Interest from Students ▪ Commitment to College of Business and OU Tier Two ▪ Medium Priority ▪ Low Touch – e.g. engages in the Fall and Spring to share best in class models, develops generic recruiting strategy ▪ One primary POC ▪ Low Recruitment Numbers ▪ Some On-Campus Presence ▪ Some Brand Recognition ▪ Some Interest from Students Tier Three ▪ Low Priority ▪ Low Touch – e.g. engages annually to develop generic recruiting strategy ▪ One primary POC ▪ Low Recruitment Numbers ▪ Limited On-Campus Presence ▪ Limited Brand Recognition ▪ Limited Interest from Students Target Employers ▪ High Priority ▪ High Touch – creates engagement strategy, regularly engages to share best in class models, develops customized recruitment strategy, promotes throughout the College of Business ▪ One primary POC with other offices as needed ▪ Low Recruitment Numbers ▪ Limited On-Campus Presence ▪ Strong Brand Recognition ▪ Strong Interest from Students/ College of Business
7 Employer Relations Strategy Ohio University College of Business, Office of Career Management Based on historical insights and current interactions with the College of Business employers aligned to tiers as follows Segment Employers Tiers Employers Premier Employer ▪ Alliance Data ▪ Cohen & Company ▪ Deloitte ▪ EY ▪ JP Morgan Chase ▪ JM Smucker ▪ Key Bank ▪ KPMG ▪ Nationwide ▪ PwC Tier One ▪ American Electric Power ▪ American Greetings ▪ EMC2 ▪ Good Year Inc. ▪ Hyland ▪ IGS Energy ▪ Marathon Petroleum ▪ Quicken Loans ▪ PNC Bank ▪ Sherwin Williams Tier Two ▪ Abercrombie & Fitch ▪ Acuity Consulting ▪ Actuant ▪ Acumen Solutions ▪ Apple Growth Partners ▪ Apex Systems Inc. ▪ Ascena Retail ▪ Babcock & Wilcox ▪ Bauch & Lomb ▪ Becker Professorial Education ▪ Blue & Co. LLC ▪ Business Courier ▪ CED ▪ Centric Consulting ▪ CGI ▪ Charles Schwab ▪ Clark, Shaefer, Hackett ▪ Hyundai ▪ Infoverity ▪ McGladrey ▪ Merrill Lynch ▪ Ohio Auditor of the State ▪ Ohio Bankers League ▪ Plante Moran ▪ Progressive Insurance ▪ Rocky Brands Inc. ▪ Rosetta ▪ SFG Wealth Planning Services ▪ Spy Glass ▪ Sumo Logic ▪ The Motorists Insurance Group ▪ The Townsend Group ▪ TKE Systems ▪ Univar ▪ Vizion Solutions ▪ Worthington Industries Tier Three ▪ 2 Checkout ▪ Ary Roepcke Mulchaey, P.C. ▪ AT&T ▪ Belden Inc. ▪ Bridge Logistics ▪ Blue Chip Consulting Group ▪ Brooksource ▪ Cleveland Research Company ▪ Columbus Chamber of Commerce ▪ Crimson Cup ▪ Crowe Horwath ▪ Dedicated Technologies ▪ Duke Energy ▪ Enterprise Holdings ▪ Evoqua Water Solutions ▪ Exel Logistics ▪ Farmers Insurance ▪ Fastnal ▪ FDIC – Columbus Branch ▪ FeneTech ▪ Ferrovial Agroman US Corp. ▪ Fluke Networks ▪ GBQ Holdings ▪ Gosiger ▪ Grief ▪ Grimm Scientific Industries ▪ HMB Information Systems ▪ Holbrook and Manter ▪ HR Butler ▪ iSqFt ▪ IRS ▪ Kroft ▪ Lanxess ▪ Lincoln Electric ▪ Liberty Mutual ▪ Maloney & Novotny LLC ▪ Mark Feldstein & Associates Inc. ▪ McGraw Hill Education ▪ MDS CPA Review ▪ Media Network of Central Ohio ▪ MPW Industrial Services ▪ NiSource ▪ Novogadac & Company ▪ Ormco ▪ Owens – Illinois ▪ Palmer Holland ▪ Paycor ▪ Paychex ▪ Perry & Associates ▪ Premier Building Solutions ▪ PR Newswire ▪ Quidel ▪ Rea & Associates ▪ RG Barry ▪ Ross ▪ Schneider Electric ▪ Schneider Downs & Co. Inc. ▪ Senco ▪ Skoda Minotti ▪ SS&G ▪ Staffco-Campissno ▪ Steelcase Inc. ▪ Sundries Solution ▪ Total Quality Logistics ▪ Tractor Supply Co. ▪ Tom James ▪ Zed Digital Target Employers ▪ 3M ▪ Accenture ▪ Abbott ▪ Anderson Corporation ▪ Bank of America ▪ Battelle ▪ BDO ▪ Bloomberg ▪ BMW ▪ Cardinal Health ▪ Cisco ▪ Cleveland Clinic ▪ Credit Suisse ▪ Dell ▪ DSW ▪ Express ▪ Feld Entertainment ▪ Fifth Third Bank ▪ General Electric ▪ Goldman Sachs ▪ HP ▪ Huntington National Bank ▪ IBM ▪ Ice Industries ▪ Kohl’s ▪ L Brands ▪ Marriot ▪ Medical Mutual of Ohio ▪ Microsoft ▪ Northwestern Mutual ▪ Ohio Health ▪ Owens Corning ▪ Palmer Donavan ▪ Parker ▪ Pepsico ▪ Rev Local ▪ Reynolds & Reynolds ▪ Rolls Royce ▪ Scotts Miracle Gro ▪ Sogeti USA ▪ The Kroger Co. ▪ The Limited ▪ Wells Fargo ▪ Wendy’s Corporation ▪ Whirlpool Corporation ▪ Verizon Wireless
8 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
9 Employer Relations Strategy Ohio University College of Business, Office of Career Management Discuss talent goals and metrics with recruiters and alumni to determine employer recruiting expectations Understand Needs Contact Information Name Title Division Contact Information Notes University Recruiter Sales Lead University Sales Recruiter for Graduate and Undergrads. Visited OU on September 10th and 11th in 2015. University Recruiter Sales Lead University Sales Recruiters for Undergrads. Facilitates interview process with OU. Staffing Associate Sales Managing BCL posting and interviews. Licensing Sales Specialist Sales Recent campus hire from Washington State. Visited OU on September 10th and 11th in 2015. Recruiting Timeline Recruiting Targets September – November 1 – 2 full-time hires Positions Posted on BCL Position Type Level Applicants Interviews Offers Accepts Sales Full-Time Seniors 18 Recruiting Needs Assessment Past Interaction September 14, 2015 – Promote sales opportunity throughout the College of Business. If Microsoft is happy with the quality of the applicants and the interviews, they will make Ohio University a target university for next year. Next year we should plan to do a similar pitch event and discuss expanding recruiting opportunities on campus (primarily engineering). September 14, 2015 – Theresa heard about Ohio University’s Sales Certificate from past recruiter. As the Sales team transitions focus to a more select set of schools for recruiting Microsoft wanted to consider OU. Theresa and Garrett came to OU for two days. Day one focused on meeting with the OCM, students, and faculty. Day two featured a pitch competition with students from Select, Honors, Sales, AMA, and Sports Analytics.
10 Employer Relations Strategy Ohio University College of Business, Office of Career Management Provide employers with recruiting best practices from other universities and employers Share Best Practices Lead an Information Session Provide an overview of your industry, company, culture, and available positions to a group of interested students within the College of Business. We will organize space and promote your event to relevant student populations. Conduct a Workshop Be part of our career management trainings by choosing from pre-planned programs or proposing a topic to present to students. We will organize space and market the events to all College of Business students. Sponsor an Event Help the College of Business sponsor professional development opportunities for students, such as etiquette dinners. We will organize space and manage invitations to attend these events. Meet with Students and Faculty Breakfast, lunch, or an afternoon snack with students and faculty increases your campus presence. We will facilitate requests for personalized engagement relevant to your candidate search. Connect with a Student Organization The College of Business is home to 30 student organizations from the Accounting Club to Women in Sports and Alpha Kappa Psi to Phi Chi Theta. We can introduce you to these targeted groups of students. Visit a Center of Excellence Learn how student apply classroom knowledge to the real world through our six Centers of Excellence. We will plan a tour for you to meet the center’s leaders and students. Hold Office Hours When you have an extra hour or two on campus come to Copeland Hall and meet with students to provide information about your company and recruitment opportunities. We will find you a remote workplace and manage student sign ups. Host a Site Visit Employers looking to engage students in hand-on experience can host students on site. We will work with you to organize site visits in Ohio and coordinate site visits during our annual trips which include Chicago, New York, and Washington DC.
11 Employer Relations Strategy Ohio University College of Business, Office of Career Management Create a personalized experience for employers to foster more meaningful interaction with targeted students Customize Approach Needs Assessment ▪ September 11th and 12th ▪ View of campus ▪ Understanding of academic programs ▪ Understanding of Sales Centre ▪ Interaction with students from a variety of majors ▪ Looking for 1-2 students Best Practices ▪ Lunches with top students in the College of Business ▪ Meeting with Sales Centre ▪ Meeting with CLDC ▪ Tour of AITP Conference ▪ Case competitions ▪ Tour of campus ▪ Dinner with the Dean
12 Employer Relations Strategy Ohio University College of Business, Office of Career Management Put the customized approach into action focusing on white glove service for employers Execute Plan
13 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
14 Employer Relations Strategy Ohio University College of Business, Office of Career Management Collect and assess qualitative and quantitative feedback to determine the return on investment to the employer and the College. Track and Evaluate “Wow! Theresa had such great feedback from her Ohio trip – thanks so much for organizing such a stellar visit for us!” – Greta 16 1 1 College of Business Scripps School of Communication Russ College of Engineering 2 10 6 6 1 Finance Marketing Management MIS Sports 18 10 5 3 0 5 10 15 20 Applied Interviewed Offered Accepted 12 10 5 2 6 0 2 4 6 8 10 12 14 Applied Interviewed Offered Accepted Senior Junior Sophomore Freshman Recruiting Metrics Posting Open Posting Closed Unique Views Total Views 9/14/2015 9/18/2015 41 125 Microsoft Feedback Recruiting Overview Recruiting Overview by Student Level Application Details by College Application Details by College of Business Majors Thank you Linsey for the planning of the day and for a great evening!…I rarely get the opportunity to meet with a Dean for a College of Business and want to ensure he sees how as an employer we value that time.” – Theresa 87% 1 4 3 2 Finance Marketing Management MIS Sports Interview Details by College of Business Majors 88% How likely is it that you would participate in a pitch challenge like this again? 100% How likely are you to recommend the Microsoft Pitch Challenge to others? 100% Do you feel like this was a valuable experience? Student Pitch Challenge Feedback “Thank you so much for everything during our visit. You provided us with such a personalized experience.” – Garrett Note: Numbers for interviewed, offered, and accepted are mock data
15 Employer Relations Strategy Ohio University College of Business, Office of Career Management Note lessons learned from feedback and identify opportunities to increase recruiting efforts within the college and across the university Improve and Scale Post job opportunities earlier in the semester to create more awareness Extend Posting Dates Identify opportunities to showcase students from other colleges, especially the Russ College of Engineering Explore Additional Colleges Include a more formal networking lunch as part of the Microsoft Pitch Challenge Add Networking Lunch Create a preliminary round pitch challenge to allow more students to participate Increase Student Participation Microsoft Recruiting for Fall 2016
16 Employer Relations Strategy Ohio University College of Business, Office of Career Management The task force will help advance employer relations efforts by providing support, guidance, and ideas Next Steps for Employer Relations 1 2 3 Define Areas of Focus Align Efforts Across the College Create New Opportunities
Last updated: September 25, 2015

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OHIO College of Business Employer Relations Strategy

  • 1. College of Business Office of Career Management Employer Relations September 2015
  • 3. 2 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
  • 4. 3 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
  • 5. 4 Employer Relations Strategy Ohio University College of Business, Office of Career Management Employers interact with various segments of the College of Business, primarily through events and existing connections Identify Employers Source Employers LinkedIn Top 25 Employers for OU Business Degrees ▪ JPMorgan Chase ▪ Nationwide Insurance ▪ Cardinal Health ▪ PNC ▪ PWC ▪ Deloitte ▪ EY ▪ Huntington National Bank ▪ Progressive Insurance ▪ Fifth Third Bank ▪ Accenture ▪ Cleveland Clinic ▪ IBM ▪ L Brands ▪ KeyBank ▪ Wells Fargo ▪ American Electric Power ▪ Hewlett-Packard ▪ Bank of America ▪ OhioHealth ▪ AT&T ▪ Alliance Data Meet the Accountants Night Attendees ▪ Acuity Consulting ▪ Actuant ▪ Apple Growth Partners ▪ Ary Ropck Mulchaey, P.C. ▪ Babcock & Wilcox ▪ Becker Professional Education ▪ Blue & Co. LLC ▪ Cardinal Health ▪ Clark, Schaefer, Hackett ▪ Cleveland Research Company ▪ Cohen & Company ▪ Columbus Chamber of Commerce ▪ Crowe Horwath ▪ Deloitte ▪ EY ▪ Exel Logistics ▪ Express ▪ Fifth Third Bank ▪ GBQ Holdings LLC ▪ Goodyear Inc. ▪ Greif ▪ Holbrook and Manter ▪ Hyland ▪ IRS ▪ JPMorgan Chase ▪ JM Smuckers ▪ KeyBank ▪ KPMG ▪ The Kroger Co. ▪ Lincoln Electric ▪ Maloney & Novotny LLC ▪ McGladrey ▪ MDS CPA Review ▪ Nationwide Insurance ▪ NiSource ▪ Novogradac & Company LLP ▪ Ohio Auditor of the State ▪ OhioHealth ▪ Owens-Illinois ▪ Plante Moran ▪ PNC ▪ PWC ▪ Rea & Associates ▪ Reynolds & Reynolds ▪ Rolls Royce ▪ Ross ▪ SS&G ▪ Schneider Electric ▪ Schneider Downs & Co. ▪ Sherwin-Williams ▪ Skoda Minotti ▪ TEK Systems ▪ The Townsend Group ▪ Wendy’s AITP Sponsors and Conference Attendees ▪ Acumen Solutions ▪ Ascena Retail ▪ Cardinal Health ▪ Centric Consulting ▪ CGI ▪ Cisco ▪ Deloitte ▪ EY ▪ Exel Logistics ▪ Fifth Third Bank ▪ Goodyear Inc. ▪ Hyland ▪ IBM ▪ Infoverity ▪ JPMorgan Chase ▪ JM Smucker’s ▪ KPMG ▪ Marathon ▪ Nationwide Insurance ▪ Parker ▪ PNC ▪ PWC ▪ TEK Systems ▪ Vizion Solutions ▪ Wendy’s PMBA Corporate Partners ▪ Abbott ▪ Alliance Data ▪ Battelle ▪ Cardinal Health ▪ Huntington ▪ Owens Corning ▪ PNC Sales Centre Corporate Partners ▪ EMC2 ▪ Lanxess ▪ Alliance Data ▪ CED ▪ HP ▪ IGS Energy ▪ Kroff ▪ Nationwide Insurance ▪ The Motorists Insurance Group ▪ Quidel ▪ Apex Systems Inc. ▪ Bausch & Lomb ▪ Business Courier ▪ Media Network of Central Ohio ▪ Crimson Cup ▪ Evoqua ▪ Framers Insurance ▪ Fastenal ▪ Fluke Networks ▪ Gosiger ▪ HR Butler ▪ Huntington ▪ iSqFt ▪ Mark Feldstein & Associates, Inc. ▪ McGraw Hill ▪ Merrill Lynch ▪ MPW Industrial Services ▪ Premier Building Solutions ▪ Ormco ▪ Palmer Holland ▪ Parker ▪ Paycor ▪ PR Newswire ▪ Quicken Loans ▪ RevLocal ▪ RG Barry ▪ Rocky Brands ▪ Senco ▪ SGF Wealth Planning Services ▪ JM Smucker’s ▪ SpyGlass ▪ Staffo-Campisano ▪ Steelcase Inc. ▪ Sumo Logic ▪ TEK Systems ▪ Tractor Supply Co. Existing College of Business Career Connection ▪ American Greetings ▪ Ohio Auditor of the State ▪ Babcock & Wilcox ▪ BDO ▪ Belden ▪ Cardinal Health ▪ CGI ▪ Charles Schwab ▪ Clark, Schaefer, Hackett ▪ Dedicated Technologies, Inc. ▪ Duke Energy ▪ Exel Logistics ▪ EY ▪ Fastnel ▪ FDIC Columbus ▪ Fifth Third Bank ▪ General Electric ▪ Good Year Inc. ▪ Grimm Scientific Industries ▪ HMB Information Systems ▪ Hyland Software ▪ JM Smucker’s ▪ JPMorgan Chase ▪ KeyBank ▪ KPMG ▪ Kohl’s ▪ Lincoln Electric ▪ Marathon Petroleum ▪ Nationwide Insurance ▪ Novogradac & Company LLP ▪ Paychex ▪ Pepsico ▪ Plante Moran ▪ PNC ▪ PWC ▪ Quicken Loans ▪ Rea & Associates ▪ Reynolds & Reynolds ▪ Rocky Brands, Inc. ▪ Ross ▪ Schneider Downs & Co. ▪ Sherwin Williams ▪ Skoda Minotti ▪ Sumo Logic ▪ Systco, Inc. ▪ TEK Systems ▪ The Kroger Co. ▪ Tom James ▪ Total Quality Logistics ▪ Whirlpool Corp. ▪ Worthington Industries ▪ Zed Digital
  • 6. 5 Employer Relations Strategy Ohio University College of Business, Office of Career Management Research and document high-level information to foster awareness when segmenting and collaborating with employers Define Employers Overview Sample of Full Time Positions The world's #1 software company develops and sells a variety of products used by consumers and businesses. Its core products are the ubiquitous Windows PC operating system and the Office business productivity application suite that are sold in part through PC makers such as Acer, Lenovo, Dell, Hewlett-Packard, and Toshiba, who pre-install the software on devices. Microsoft also sells directly online and through resellers. Other products include enterprise applications (Microsoft Dynamics), server and storage software, and video game consoles (Xbox). It also makes mobile phone software. Microsoft has acquired Nokia's handset business. ▪ Business Development and Strategy –Identify key strategic initiatives to develop and successfully execute go-to-market strategies against top competitors (Grad) ▪ Business Programs and Operations – The operations team is responsible for the Commercial, Consumer, Services, Microsoft Business Solutions, and original equipment manufacturer businesses. It focuses on the strategy, development, and execution of launch planning, agreement processing, invoicing, and supply chain solutions for Microsoft products and services (Undergrad and Grad) ▪ Finance – Finance rotation analysts participate in four, six-month rotations. Rotations develop expertise in a range of different areas, including profit-and-loss management, analysis and application, identification and improvement of organizational risk, business strategy and decision support, and the analysis of various business drivers to achieve results (Undergrad and Grad) ▪ Human Resources – Accelerated development program that provides two, one- year rotations in a variety of Human Resources functions. (Grad) ▪ Sales – Learn the competitive, economic, business, international, geopolitical and industrial landscape of customers’ businesses, and apply your knowledge of how Microsoft solutions provide value (Undergrad and Grad) ▪ Supply Chain and Operations – Optimize efficiency and costs as products are moved between supplier and retail and guarantee that supply matches the needs of partners and customers for products in the categories of gaming, tablets and PCs, PC hardware, TV, and mobile services (Undergrad and Grad) Website http://www.microsoft.com Key Information Company Type: Public Employees: 118,000 Year Founded: 1975 Primary Industry: Development Tools, Operating Systems & Utilities Software Revenue: $93.6B Rankings: #31 in FORTUNE 500 (June 2015) #5 in FT Global 500 (June 2015) #31 in FORTUNE 1000 (June 2015) Locations Sample Internship Positions Headquarters: 1 Microsoft Way, Redmond, WA 98052 Other Locations: Nationwide Business Development and Strategy, Business Programs and Operations, Finance, Human Resources, Supply Chain and Operations Management Similar Companies Desired Skills ▪ Apple ▪ Oracle ▪ Google ▪ Excellent verbal and written communication skills ▪ Passion for technology ▪ Ability to work on multiple projects simultaneously and deal with ambiguity ▪ Demonstrates analytical and problem-solving skills ▪ Drives for results
  • 7. 6 Employer Relations Strategy Ohio University College of Business, Office of Career Management Tiers for employers allows the College of Business to prioritize and focus on employers with the greatest return on investment for our students Segment Employers Tiers College of Business Perspective Sample Criteria Premier Employer ▪ Highest Priority ▪ High Touch – e.g. actively engages to share best in class models, develops customized recruiting strategy, provides perks, promotes throughout the College of Business ▪ Involvement from several offices – e.g. Dean’s Office, Development, faculty ▪ Top 5-10 ▪ High Recruitment Numbers ▪ Strong On-Campus Presence ▪ Strong Brand Recognition ▪ Strong Interest from Students ▪ Clear Commitment to College of Business and OU Tier One ▪ High Priority ▪ Medium Touch – regularly engages to share best in class models, develops customized recruitment strategy, promotes throughout the College of Business ▪ One primary POC with other offices as needed ▪ Medium Recruitment Numbers ▪ On-Campus Presence ▪ Some Brand Recognition ▪ Interest from Students ▪ Commitment to College of Business and OU Tier Two ▪ Medium Priority ▪ Low Touch – e.g. engages in the Fall and Spring to share best in class models, develops generic recruiting strategy ▪ One primary POC ▪ Low Recruitment Numbers ▪ Some On-Campus Presence ▪ Some Brand Recognition ▪ Some Interest from Students Tier Three ▪ Low Priority ▪ Low Touch – e.g. engages annually to develop generic recruiting strategy ▪ One primary POC ▪ Low Recruitment Numbers ▪ Limited On-Campus Presence ▪ Limited Brand Recognition ▪ Limited Interest from Students Target Employers ▪ High Priority ▪ High Touch – creates engagement strategy, regularly engages to share best in class models, develops customized recruitment strategy, promotes throughout the College of Business ▪ One primary POC with other offices as needed ▪ Low Recruitment Numbers ▪ Limited On-Campus Presence ▪ Strong Brand Recognition ▪ Strong Interest from Students/ College of Business
  • 8. 7 Employer Relations Strategy Ohio University College of Business, Office of Career Management Based on historical insights and current interactions with the College of Business employers aligned to tiers as follows Segment Employers Tiers Employers Premier Employer ▪ Alliance Data ▪ Cohen & Company ▪ Deloitte ▪ EY ▪ JP Morgan Chase ▪ JM Smucker ▪ Key Bank ▪ KPMG ▪ Nationwide ▪ PwC Tier One ▪ American Electric Power ▪ American Greetings ▪ EMC2 ▪ Good Year Inc. ▪ Hyland ▪ IGS Energy ▪ Marathon Petroleum ▪ Quicken Loans ▪ PNC Bank ▪ Sherwin Williams Tier Two ▪ Abercrombie & Fitch ▪ Acuity Consulting ▪ Actuant ▪ Acumen Solutions ▪ Apple Growth Partners ▪ Apex Systems Inc. ▪ Ascena Retail ▪ Babcock & Wilcox ▪ Bauch & Lomb ▪ Becker Professorial Education ▪ Blue & Co. LLC ▪ Business Courier ▪ CED ▪ Centric Consulting ▪ CGI ▪ Charles Schwab ▪ Clark, Shaefer, Hackett ▪ Hyundai ▪ Infoverity ▪ McGladrey ▪ Merrill Lynch ▪ Ohio Auditor of the State ▪ Ohio Bankers League ▪ Plante Moran ▪ Progressive Insurance ▪ Rocky Brands Inc. ▪ Rosetta ▪ SFG Wealth Planning Services ▪ Spy Glass ▪ Sumo Logic ▪ The Motorists Insurance Group ▪ The Townsend Group ▪ TKE Systems ▪ Univar ▪ Vizion Solutions ▪ Worthington Industries Tier Three ▪ 2 Checkout ▪ Ary Roepcke Mulchaey, P.C. ▪ AT&T ▪ Belden Inc. ▪ Bridge Logistics ▪ Blue Chip Consulting Group ▪ Brooksource ▪ Cleveland Research Company ▪ Columbus Chamber of Commerce ▪ Crimson Cup ▪ Crowe Horwath ▪ Dedicated Technologies ▪ Duke Energy ▪ Enterprise Holdings ▪ Evoqua Water Solutions ▪ Exel Logistics ▪ Farmers Insurance ▪ Fastnal ▪ FDIC – Columbus Branch ▪ FeneTech ▪ Ferrovial Agroman US Corp. ▪ Fluke Networks ▪ GBQ Holdings ▪ Gosiger ▪ Grief ▪ Grimm Scientific Industries ▪ HMB Information Systems ▪ Holbrook and Manter ▪ HR Butler ▪ iSqFt ▪ IRS ▪ Kroft ▪ Lanxess ▪ Lincoln Electric ▪ Liberty Mutual ▪ Maloney & Novotny LLC ▪ Mark Feldstein & Associates Inc. ▪ McGraw Hill Education ▪ MDS CPA Review ▪ Media Network of Central Ohio ▪ MPW Industrial Services ▪ NiSource ▪ Novogadac & Company ▪ Ormco ▪ Owens – Illinois ▪ Palmer Holland ▪ Paycor ▪ Paychex ▪ Perry & Associates ▪ Premier Building Solutions ▪ PR Newswire ▪ Quidel ▪ Rea & Associates ▪ RG Barry ▪ Ross ▪ Schneider Electric ▪ Schneider Downs & Co. Inc. ▪ Senco ▪ Skoda Minotti ▪ SS&G ▪ Staffco-Campissno ▪ Steelcase Inc. ▪ Sundries Solution ▪ Total Quality Logistics ▪ Tractor Supply Co. ▪ Tom James ▪ Zed Digital Target Employers ▪ 3M ▪ Accenture ▪ Abbott ▪ Anderson Corporation ▪ Bank of America ▪ Battelle ▪ BDO ▪ Bloomberg ▪ BMW ▪ Cardinal Health ▪ Cisco ▪ Cleveland Clinic ▪ Credit Suisse ▪ Dell ▪ DSW ▪ Express ▪ Feld Entertainment ▪ Fifth Third Bank ▪ General Electric ▪ Goldman Sachs ▪ HP ▪ Huntington National Bank ▪ IBM ▪ Ice Industries ▪ Kohl’s ▪ L Brands ▪ Marriot ▪ Medical Mutual of Ohio ▪ Microsoft ▪ Northwestern Mutual ▪ Ohio Health ▪ Owens Corning ▪ Palmer Donavan ▪ Parker ▪ Pepsico ▪ Rev Local ▪ Reynolds & Reynolds ▪ Rolls Royce ▪ Scotts Miracle Gro ▪ Sogeti USA ▪ The Kroger Co. ▪ The Limited ▪ Wells Fargo ▪ Wendy’s Corporation ▪ Whirlpool Corporation ▪ Verizon Wireless
  • 9. 8 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
  • 10. 9 Employer Relations Strategy Ohio University College of Business, Office of Career Management Discuss talent goals and metrics with recruiters and alumni to determine employer recruiting expectations Understand Needs Contact Information Name Title Division Contact Information Notes University Recruiter Sales Lead University Sales Recruiter for Graduate and Undergrads. Visited OU on September 10th and 11th in 2015. University Recruiter Sales Lead University Sales Recruiters for Undergrads. Facilitates interview process with OU. Staffing Associate Sales Managing BCL posting and interviews. Licensing Sales Specialist Sales Recent campus hire from Washington State. Visited OU on September 10th and 11th in 2015. Recruiting Timeline Recruiting Targets September – November 1 – 2 full-time hires Positions Posted on BCL Position Type Level Applicants Interviews Offers Accepts Sales Full-Time Seniors 18 Recruiting Needs Assessment Past Interaction September 14, 2015 – Promote sales opportunity throughout the College of Business. If Microsoft is happy with the quality of the applicants and the interviews, they will make Ohio University a target university for next year. Next year we should plan to do a similar pitch event and discuss expanding recruiting opportunities on campus (primarily engineering). September 14, 2015 – Theresa heard about Ohio University’s Sales Certificate from past recruiter. As the Sales team transitions focus to a more select set of schools for recruiting Microsoft wanted to consider OU. Theresa and Garrett came to OU for two days. Day one focused on meeting with the OCM, students, and faculty. Day two featured a pitch competition with students from Select, Honors, Sales, AMA, and Sports Analytics.
  • 11. 10 Employer Relations Strategy Ohio University College of Business, Office of Career Management Provide employers with recruiting best practices from other universities and employers Share Best Practices Lead an Information Session Provide an overview of your industry, company, culture, and available positions to a group of interested students within the College of Business. We will organize space and promote your event to relevant student populations. Conduct a Workshop Be part of our career management trainings by choosing from pre-planned programs or proposing a topic to present to students. We will organize space and market the events to all College of Business students. Sponsor an Event Help the College of Business sponsor professional development opportunities for students, such as etiquette dinners. We will organize space and manage invitations to attend these events. Meet with Students and Faculty Breakfast, lunch, or an afternoon snack with students and faculty increases your campus presence. We will facilitate requests for personalized engagement relevant to your candidate search. Connect with a Student Organization The College of Business is home to 30 student organizations from the Accounting Club to Women in Sports and Alpha Kappa Psi to Phi Chi Theta. We can introduce you to these targeted groups of students. Visit a Center of Excellence Learn how student apply classroom knowledge to the real world through our six Centers of Excellence. We will plan a tour for you to meet the center’s leaders and students. Hold Office Hours When you have an extra hour or two on campus come to Copeland Hall and meet with students to provide information about your company and recruitment opportunities. We will find you a remote workplace and manage student sign ups. Host a Site Visit Employers looking to engage students in hand-on experience can host students on site. We will work with you to organize site visits in Ohio and coordinate site visits during our annual trips which include Chicago, New York, and Washington DC.
  • 12. 11 Employer Relations Strategy Ohio University College of Business, Office of Career Management Create a personalized experience for employers to foster more meaningful interaction with targeted students Customize Approach Needs Assessment ▪ September 11th and 12th ▪ View of campus ▪ Understanding of academic programs ▪ Understanding of Sales Centre ▪ Interaction with students from a variety of majors ▪ Looking for 1-2 students Best Practices ▪ Lunches with top students in the College of Business ▪ Meeting with Sales Centre ▪ Meeting with CLDC ▪ Tour of AITP Conference ▪ Case competitions ▪ Tour of campus ▪ Dinner with the Dean
  • 13. 12 Employer Relations Strategy Ohio University College of Business, Office of Career Management Put the customized approach into action focusing on white glove service for employers Execute Plan
  • 14. 13 Employer Relations Strategy Ohio University College of Business, Office of Career Management A multifaceted strategy provides a structure for interacting with employers at individual and college-wide levels Employer Relations Strategy LAY THE GROUNDWORK Identify Employers Discover existing College of Business relationships and target employers Segment Employers Position employers in a tiered structure to prioritize OCM efforts Define Employers Research key data points to understand value proposition for the college DESIGN THE INITIATIVES Understand Needs Collect and document information to understand employer’s goals and metrics Share Best Practices Establish OCM as subject matter experts by recommending successful recruiting tactics and resources Customize Approach Collaborate with employers to develop multiple year-round recruiting efforts Execute Plan Allocate time and resources to support employers throughout the recruiting process Track and Evaluate Measure the return on employer’s investment based on stated goals and metrics Improve and Scale Note lessons learned and create opportunities to increase recruiting efforts EXTEND THE IMPACT
  • 15. 14 Employer Relations Strategy Ohio University College of Business, Office of Career Management Collect and assess qualitative and quantitative feedback to determine the return on investment to the employer and the College. Track and Evaluate “Wow! Theresa had such great feedback from her Ohio trip – thanks so much for organizing such a stellar visit for us!” – Greta 16 1 1 College of Business Scripps School of Communication Russ College of Engineering 2 10 6 6 1 Finance Marketing Management MIS Sports 18 10 5 3 0 5 10 15 20 Applied Interviewed Offered Accepted 12 10 5 2 6 0 2 4 6 8 10 12 14 Applied Interviewed Offered Accepted Senior Junior Sophomore Freshman Recruiting Metrics Posting Open Posting Closed Unique Views Total Views 9/14/2015 9/18/2015 41 125 Microsoft Feedback Recruiting Overview Recruiting Overview by Student Level Application Details by College Application Details by College of Business Majors Thank you Linsey for the planning of the day and for a great evening!…I rarely get the opportunity to meet with a Dean for a College of Business and want to ensure he sees how as an employer we value that time.” – Theresa 87% 1 4 3 2 Finance Marketing Management MIS Sports Interview Details by College of Business Majors 88% How likely is it that you would participate in a pitch challenge like this again? 100% How likely are you to recommend the Microsoft Pitch Challenge to others? 100% Do you feel like this was a valuable experience? Student Pitch Challenge Feedback “Thank you so much for everything during our visit. You provided us with such a personalized experience.” – Garrett Note: Numbers for interviewed, offered, and accepted are mock data
  • 16. 15 Employer Relations Strategy Ohio University College of Business, Office of Career Management Note lessons learned from feedback and identify opportunities to increase recruiting efforts within the college and across the university Improve and Scale Post job opportunities earlier in the semester to create more awareness Extend Posting Dates Identify opportunities to showcase students from other colleges, especially the Russ College of Engineering Explore Additional Colleges Include a more formal networking lunch as part of the Microsoft Pitch Challenge Add Networking Lunch Create a preliminary round pitch challenge to allow more students to participate Increase Student Participation Microsoft Recruiting for Fall 2016
  • 17. 16 Employer Relations Strategy Ohio University College of Business, Office of Career Management The task force will help advance employer relations efforts by providing support, guidance, and ideas Next Steps for Employer Relations 1 2 3 Define Areas of Focus Align Efforts Across the College Create New Opportunities