Tamebay's Chris Dawson joined us at Linn Academy 2016, to discuss how you can best prepare your business for not only the Christmas period, but also 2017. To watch the recording of the talk, visit https://youtu.be/C2LjWpKYjYM

1. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Welcome to:
Preparing your business for
Christmas and 2017
Chris Dawson, Tamebay

2. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Ecommerce
Trends
• Marketplaces
• Search Engines
• Technology

3. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
BREXIT
£ Volatility
• Imports expensive
• Exports cheap!

4. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Growth
• Amazon
• eBay
• Black Friday

5. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Agenda
Ecommerce Trends
Structured Data
Amazon
1
52
4
3
eBay
Marketplaces
Black Friday & Christmas6

6. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
1997
1

7. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Originally called
Auction Web
eBay 20 years
ago

8. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
“Earth’s biggest
bookstore”
Amazon 20 years
ago

9. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Desktops ruled the 1990’s
• Slow to boot
• Tied to a desk
Desktops
30 years old

10. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Laptops were the
first mobile devices
• Poor battery life
• Not “always on”
Laptops
20 years old

11. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Smartphones
• Less than a decade old
Tablets
• Only five years old
Mobile
10 years old

12. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Mobile
2/3 market share

13. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Google Home
• Screenless
• Always on
• Voice controlled
Beyond Mobile

14. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016

15. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Google Home
Apple??
Microsoft??
Sony??
eBay??
Beyond Mobile

16. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Amazon Echo
• Screenless
• Always on
• Voice controlled
• Shopping!
Beyond Mobile

17. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Structured
Data
Marketplaces and search engines need to
identify your product
2

18. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Product
Identifiers
1) GTIN - Global Trade Item Number
• EAN - European Article Number
• UPC - Universal Product Code
• ISBN - International Standard Book Number

19. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Product
Identifiers
1) GTIN - Global Trade Item Number
2) Brand
3) Manufacturer Part Number (MPN)

20. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Product
Identifiers
• Google require GTINs for any new, in-
stock product
• Marketplaces need to catalogue products
More information: gs1uk.org

21. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Amazon
FBA
Why use Fulfilment by Amazon?
3

22. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016

23. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Delivery – Video – Music
Photos – Books – Pantry
Groceries - Echo

24. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Amazon
FBA
Prime customers look
for the Prime logo
Free & Fast Delivery
Boost to win the Buy Box!

25. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Amazon UK Delivery
Amazon EU Delivery
Make delivery Amazon’s
problem!
Amazon
FBA

26. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
What’s new with selling on
eBay?
Selling on
eBay
4

27. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Product
Reviews
Discontinued 10 years ago
Now being resurrected
Google loves UGC

28. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
eBay Mobile Description Summary
• 800 Characters
• Unformatted text
• Visible without clicking into full
description
Mobile
Descriptions

29. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Where else should you be
selling?
Other
Marketplaces
5

30. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Other
Marketplaces
1) UK
i. Marketplaces

31. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Other
Marketplaces
1) UK
i. Marketplaces
ii. Retailers

32. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Other
Marketplaces
1) UK
2) Europe
i. eBay
ii. Amazon
iii. Country Specific

33. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Other
Marketplaces
1) UK
2) Europe
3) Rest of the World

34. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Black Friday
& Christmas
6
1) How can you get involved?
a) Gift Sets
b) Marketing

35. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Everyone loves a
Gift Set/Box Set
Select products to make
your own gift set
Gift Sets

36. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016

37. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Delivery
Choices
1) Next day - Do customers need it?
2) Offer slow delivery as Standard
3) Offer slow delivery Incentives
(e.g. Amazon “No Rush” delivery)
4) You don’t need to offer a bargain price with a
premium service!

38. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Delivery
Choices
Marketplaces can help with International Shipping
eBay Global
Shipping Program
Fulfilment by
Amazon

39. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Pick & Pack
Preparations
Slash the time taken from
the customer placing the
order to the parcel being
handed over to the courier.

40. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Pick & Pack
Preparations
Fulfilment
- Amazon FBA
- 3rd Party Fulfilment

41. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Seasonal
Returns
Will you offer extended
returns over the
Christmas season?

42. COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016
Thank you!
Chris Dawson
www.tamebay.com
chris@tamebay.com