Best way to create and publish content that engages the social community, with integrated powerful analytics that help you understand if your content is effective. Social Media Marketing via one secure scalable platform that saves you time and leverages your marketing resources.

1. What’s your content doing and where is it going? 1 Saturday, October 2, 2010 9:15 to 10:15am Presenter Lee Traupel Digital Strategist, Linked Media Group, Inc. Copyrights 2010, LMG

3. The untamed social web

4. Enter Amplephi

6. Content is Anything & Everywhere Text & images Video & audio Social conversations about your brand Blogs, wikis, discussion groups Corporate web sites Mobile devices Copyrights 2010, LMG 4

7. What is Great Content? Copyrights 2010, LMG 5 “Creating, publishing and measuring compelling words and images that resonate with your target market.”

8. Your Content Problem Foursquare & Center Copyrights 2010, LMG 6 “Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.” Lori Ruff Author/Speaker “Rock the World with Social Media”

9. Good Content Connects with Your Audience Engaging & has personality Keyword rich Relevant & fresh Gets picked up by social stream Communities Incorporates business objectives Copyrights 2010, LMG 7

10. Where is Your Content Going? Copyrights 2010, LMG 8 The Social Flower Used with permission from Brian Soils

11. Social Web is the Wild/Wild West Vast, broad, deep Global – no boundaries or borders Many to many conversation driven Huge volumes 75M tweets per day 2.7B Facebook pages updated daily Copyrights 2010, LMG 9

12. Content is Running Amuck! Copyrights 2010, LMG 10

13. Social Content Marketing Absolutes Content must have value Integrate community with advertising Should leverage social influencers Be measurable & quantifiable Copyrights 2010, LMG 11

14. UGC Reshaping Search Rankings UGC – user generated content “Approximately 25% of Google search results for the world’s top twenty brands link to User generated content” Search Engine Strategies Magazine Copyrights 2010, LMG 12

15. Brave New World of Content Metrics Standard analytics (traffic) not enough! Must measure social voice & brand mentions Capture audience engagement: sharing, liking, re-tweeting, friending Understand conversation reach across multiple social networks Insight into key influencers onboard with your brand Copyrights 2010, LMG 13

16. Your Brand’s Content Challenges Lowering your content development costs How to leverage across social web Measure and control content publishing Incorporate corporate policy & procedures Copyrights 2010, LMG 14

17. Quick Poll How many website and social portal destinations are you managing? How often do you post content? How many people involved in authoring, posting and analyzing results? What tools do you use? Do you have content policies? Copyrights 2010, LMG 15

18. Introducing Amplephi The Amplephi vision Secure Scalable Publishing platform with powerful analytics Business-focused Copyrights 2010, LMG 16

19. Amplephi Overview Copyrights 2010, LMG 17 Intelligent content publishing Integrated SEO best practices Corporate management features Measure effectiveness and engagement

20. Amplephi is a Single Source Platform Today, companies are using consumer-grade tools that are highly segmented and don’t manage and distribute content cohesively. Copyrights 2010, LMG 18

21. Publishing Sync Amplephi to your social marketing destinations & start “one button publishing” Go way beyond status updates social networks, PR sites, bookmarks, search engines, blogs, your CMS 25+ destinations including Copyrights 2010, LMG 19

22. Integrated Best Practices Permalinks – drive traffic to specific websites URL shorteners – use a vanity URL or Bit.ly Scheduling – Queue future publishing events Pinging - search engines and bookmarks Digital finger print portal with unique URL Keyword and landing page integration Much more…………… Copyrights 2010, LMG 20

23. Management User roles e.g. let some user queue up content but not “pull the trigger” Multiple Brands and Products manage multiple emarketing campaigns via Amplephi's Template BuilderTM technology Transaction log of all user activity monitor usage and export reports Copyrights 2010, LMG 21

24. Reflector(tm) Analytics Copyrights 2010, LMG 22 Amplephi’s offers a pioneering new way to understand how your content is being engaged. Sentiment and engagement analysis “Likes”, shares, re-tweets, views, and many more ROI and business intelligence Including keyword saturation and trend analysis Interactive graphs and charts

25. A SaaS Portal Amplephi is an on-demand, subscription platform accessible from any connected device Desk Top iPad Smartphone Copyrights 2010, LMG 23

26. publishing Copyrights 2010, Amplephi 24 instantly publish to multiple destinations your website Blog Post Social Updates Press Release Images & Videos

27. users and corporate policies Copyrights 2010, Amplephi 25 manage and control content and users your website user roles privileges corporate policies Content

28. reporting analytics measuring Copyrights 2010, Amplephi 26 understand cause, effect and ROI of content your website

29. keywords permalinks sequential publishing landing pages backlinks your website best practices Copyrights 2010, Amplephi 27 incorporate best practices

30. Security And Privacy O-Auth Standards Host private content destinations for proprietary company websites and blogs Securely interface with our API for publishing to your private CMS Copyrights 2010, LMG 28

31. one button publishing manage users incorporate best practices measure engagement, cause and effect and ROI do this all via any internet accessible device … computer, iPad, phone Amplephi User Interface Copyrights 2010, Amplephi 29

33. Supports multiple users

34. Incorporates SEO best practices

35. Sophisticated analytics

37. q&a thanks for attending!! questions, comments, feedback … contact info 32 Copyrights 2010, Amplephi Lee Traupel Linked Media Group, Inc. Lee@LinkedMediaGroup.com Direct: 530.432.8764Mobile: 530.205.8577Twitter: LinkedMedia