Following the release of LinkedIn's 25 Most Socially Engaged Companies in the Recruitment Industry, we've collated the learnings from the top agencies on the list. Discover what they're doing right as we reveal the key findings found when looking at the behaviours of the most socially engaged agencies.

1. Learn from the Best: LinkedIn's Most Socially
Engaged Recruitment Firms
@hireonlinkedin #hiretowin

2. What we’ll cover today
2
Agenda
1. Who are the most socially engaged companies on LinkedIn
2. Why does it matter to you
3. Focus on growing followers
4. Share relevant, engaging content
5. Leverage and empower your employees
6. Key takeaways
7. Questions

3. Who are the most socially engaged
companies on LinkedIn

4. 4

5. 5

6. Why does it matter to you

7. 7
%
of the decision to ‘buy’ is now made
before any direct interaction with a
salesperson.

8. 8
The best recruiters act like
marketers
​Alex Charraudeau

9. Focus on growing followers

10. %
Followers are 100% more likely to
respond to an InMail

11. %
79% of members are interested in job
opportunities from companies they
are following

12. %
Members are 61% more likely to
share information as a result of
following your company

13. With targeted advertising
Advertise

14. Allow members to follow directly
Job postings

15. Start or join the conversation
15
Be interesting

16. Simple and effective
Add to your website
New York: (212) 947-3456 Chicago: (312) 791-8328

17. Simple changes can have a massive impact
Use other channels

18. Share relevant, engaging content

19. It’s good to share
19
Status updates
​Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views….and 25% more applications

20. 20
1
Industry
Pain
Points
2
Common
Customer Q’s
3
Trending
Industry Topics
4
Brand
Stories
5
Research
& Analysis 6
Outside of
industry
into your
world
7
Industry
News &
Trends

21. Sell your USPs
21
News and insight

22. Thought leadership in your space
22
Create conversation

23. Go big and be heard
23
Share new initiatives and projects

24. Are you being paid enough?
24
Be interesting

25. Adding video, images and links boosts engagement by 100%
25
Grab attention and be visual

26. Make it simple.
Make it memorable.
Make it inviting to look at.
Make it fun to read.

27. Leverage and empower your
employees

28. Defensive and offensive branding tactics
Leverage your employees

29. Utilise the huge networks your consultants have
29
Sharing is caring

30. Opinions count and help spread the word
30
Allow your team to inspire

31. Grow your network – users viewing users is the number 1 activity
31
It’s good to talk

32. Key takeaways

33. Next steps to building the audience you want
33
Things you can do today
1. Identify areas where you can improve social engagement
2. Focus on the three pillars of followers, content and employee activation
3. Define your USPs and go to market strategy
4. Implement quick wins
5. Strategize long term objectives

34. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.