7. 25%
(% who shortlisted a
“new” vendor)
78%
of buyers require
education to
sustain or make a
change to their IT
ecosystem
The Power of Post-purchase Engagement
40%
50%
60%
70%
80%
90%
Needs Specs/Funding Vendor Choice Implementation Management Renewal
Hardware for End-users
Software for End-users
Hardware for Data Centers
Software for Data Centers
8. Go Deep.
Target beyond the
ITDMs to reach all of the
decision-makers.
Go Wide.
Reach the end-users
who influence the
purchase.
Go Beyond the Sale.
Actively market and
educate to retain your
customers business.
Conquering Complexity : Key Takeaways