Impact of Emerging Technology on Institutional Investing

1. Hong Kong 2015

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​ Ben Russell
​ Sr. Insights Analyst
​ LinkedIn
Impact of Emerging Technology on
Institutional Investing

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Are digital and social resources gaining
traction among institutional investors?

4. ​ Kevin works as a senior investment
advisor for a mid-market hedge
fund in Hong Kong.
​
​ He has been in the institutional
investment field for over 8 years.

5. ​ Kevin has been promoted 4 times
and is now responsible for the
investment decisions for one of his
firm’s largest portfolios.

6. Kevin is an avid social
media user
49%
51%
82%
84%
95%
Niche Publications/
Sites
Blogs/ Discussion
Forums
News Sites
Company's Websites
or Blogs
Social Media Sources
Digital sources used for obtaining
finance-related information

7. He actively uses social
to become a better
informed advisor
Learn about investment products/
services
Research asset management firms
Read timely news or market/ industry
updates
Research specific industries
Seek opinions or commentary on
markets/ events
55%
43%
43%
41%
41%
Top purposes cited for using social
media

8. He trusts the social
channel he uses, and
practically applies what
is learnt
Conduct further research on
an industry issue or topic
47%
Change their perspective
on an industry issue or topic
55%
Share the information with
decision makers at their
company
47%
Choose to work with a
particular company or client
39%
Start a discussion with my
investment consultant
49%
Make an investment
recommendation or decision
39%

9. You’re more likely to
influence and engage
Kevin on LinkedIn
Institutional Investors are
more likely to use LinkedIn over
Twitter or Facebook when seeking
subject matter education
3X

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Be ‘always on’ and deliver a steady stream of valuable
information
Tailor your content to maximise engagement with your
audience
Develop a content calendar and plan what you want to say
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12. Hong Kong 2015