6. 1900 1960 1960 1990 1990 2010 2010 PRESENT
Age of ManufacturingAge of Distribution
Age of Information
Technology
Age of the
Connected
Customer
We are in the age of the
connected customer
7. Where you're no longer judged
against your competitor
You’re judged against
every buying
experience, ever
20. Don’t get funnel vision
It’s not about marketing at the top and sales at the
bottom – Organisations need a joint plan to
engage at all stages of the buying journey