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How to use LinkedIn for your content marketing to build deeper customer relationships.

Marketing
1 de 9
Director Marketing Solutions Australia & New Zealand Relationships Matter
Consumer sare more empowere
Content marketing bridge that builds relationships
Social & mobile lowered barrier to entry
Produces results
7 More engagement with content vs jobs Content is our core x
270 million minds One aspirational mindset Spend Time Personal Networks Invest Time Professional Networks Info on friends Info on personal interests Entertainment Career info Updates on brands Current affairs 1 – The Mindset Divide research study, TNS, September 2012
Sponsored Updates Deliver content to professionals within the LinkedIn feed
Remember it’s a conversation Inform Inspire Listen Ask Questions

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Relationships Matter

Notas do Editor

  1. Links to you tube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate