Welcome to our Q1 2017 Quarterly Product Release webcast. A new, consolidated approach to how we inform customers of new features and enhancements All product updates will be available in our Product Updates Hub: https://lnkd.in/productupdates To increase your reach into and success engaging qualified candidates, LinkedIn Talent Solutions recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting. This webcast takes a deep-dive into these features — along with other recent product enhancements, empowering users to start benefiting from them right away.

1. LinkedIn Talent Solutions
Q1 2017
Quarterly Product Release

2. Welcome to a product demonstration and an overview of the new
Quarterly Product Releases (QPR)
With your hosts:
Ricardo Duran
APAC Customer Success Manager
LinkedIn
Yvonne Chow
APAC LTS Product Marketing
LinkedIn
Alicia Kearns
APAC Customer & Executive Marketing
LinkedIn

3. What is a Quarterly Product Release (QPR)?
❏ Our new, consolidated approach to how we inform you of new features
and enhancements
❏ All product updates will be available in our Product Updates Hub

4. Learn more at our new Product Updates hub
Go to lnkd.in/productupdates to
learn more about all the latest
releases in Recruiter, Jobs, Talent
Brand and Media
Attend our quarterly Product
Updates webcast to get to know
the enhancements in depth

5. Here’s a summary of all Q1 product updates featured in QPR
● Open Candidates
● Apply Starters
● Contractor Targeting
● ‘Likely to Respond’ spotlight
● InMail response rate improvements
● LCP updates
1. Top Releases
3. Things You Should Know
Recruiter
● Boolean buttons
● Browser support updates
2. Additional Updates
Jobs
● Jobs posting flow updates
● Job targeting improvements
Talent Media
● Custom background spotlight ad

6. 1. Top Releases: Unlock new talent in 3 new ways
We’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open
talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:
Open Candidates Apply Starters Contractor Targeting
Focus on candidates who are
open to hearing from recruiters
Tap into more qualified
candidates for your jobs
Quickly identify candidates who
may be open to contract work
2x
response rate
39%
respond in a day
4x
response rate

7. 1. Filter candidates who are ready to make a move.
1. Boost response rates.
1. Close reqs faster.
Open Candidates
Focus on candidates who are open to hearing from you
Members
participating
3.5M+ Increase in
response rate
2x

8. “Open to new opportunities” spotlight
Find open candidates who
match your search criteria in the
‘Open to new opportunities’
spotlight
Hover over the profile card to
see a candidate’s specific career
interests
When candidates in your
Projects become open, you’ll
receive a notification in product.

9. 1. Find engaged candidates.
1. Access a larger pool of open talent.
1. Improve response rates.
Apply starters
Tap into more qualified candidates for your jobs
Increase in
candidates for jobs
>2x Increase in
response rate
4x

10. Access apply starters in Jobs and Recruiter
View apply starters for a
specific job post in your Jobs
Manager tool.
View apply starters who match
your Recruiter search in the Past
Applicants spotlight.
View which roles they’ve
applied for, and when.

11. 1. Reach the contractor workforce at scale
1. Prioritize your outreach in Recruiter
1. Fill contract roles faster
Contractor Targeting
Quickly identify candidates who may be open to contract work
Members
identified
4.5M+ Increase in
response rate*
2x
Respond within
a day*
39%
*Self-identified contractors

12. Search for candidates who may be open to contract
work and more, with the “Employment Type” filter
We identify contractors 2 ways:
1. Self-reported through Open Candidates
1. Predictive algorithm based on LinkedIn
profile data
Quickly identify candidates who are likely
to be interested in specific types of
employment, including contract roles
To limit your view to self-reported
contractors, use the Employment Type
filter and the ‘Open to new
opportunities’ spotlight together.

13. Additional Updates
Likely to Respond
Spotlight
InMail Response
Rate improvements
LinkedIn Career
Pages

14. New spotlight optimizes for an
engaged talent pool tailored to you,
based on:
● Candidate relationships and
affinity with your company
● Your past recruiting activity
Compare to ‘Total Candidates’ view,
which optimizes for relevance matches
based on search criteria
1. Search results optimized for time to hire.
1. Predictive algorithm to increase your
success.
1. Boost your response rates.
‘Likely to respond’ spotlight
Focus on candidates more likely to respond to you

15. InMail Response Rate Improvements
Increase the number of candidates who respond to your outreach
Higher overall response rate
25%
1. Reduced friction in candidate response process.
1. Updated Recruiter search for more relevant results.
1. Introduced automated email follow-ups.

16. Next Generation Career Pages
The most authentic, personalized experience of your company culture and jobs
1. Reach the right talent
1. Share your authentic story
1. Drive quality applicants
1. Measure impact

17. Next Generation Career Pages: 3 Key Updates
Redesigned Analytics
allows you to view and
export traffic, growth and
demographics of
company/career page
visitors and company
followers, as well as
engagement metrics for
company status updates
If you have Enhanced Analytics you can
view key recruiting insights, including:
● Talent Attraction: Who is viewing
my company page, viewing or
applying to my jobs?
● Applicant Behavior: Which
company pages are my applicants
viewing, which companies’ jobs are
they viewing or applying to?
Next Gen design
ramped to 100% of
LinkedIn members
on both desktop and
mobile

18. Things you should know
Recruiter Updates Jobs Updates Talent Media Updates

19. Recruiter Search Updates
Target your search for the right talent with greater accuracy
‘NOT’ Boolean support in search filters
Hover over a search term to apply a ‘NOT’
command and exclude that term from your search.

20. Jobs Posting Updates
Get qualified applicants through more precise targeting
Specify required skills in your Job Posts
Get your jobs in front of the right candidates with
precision skill targeting that’s easy to use.
Jobs now get in front of more quality candidates
Targeting algorithm improvements mean that members are
50% more likely to applies to a job they see in JYMBII

21. Custom Background Spotlight Ad
LinkedIn’s most flexible, customizable ad format now has a great new design
1. Complete control over how your brand is presented.
1. Easy to use.
1. Increase engagement with unique visuals.

22. Q&A
Additional Resources
To learn more, please visit the product updates page on LTS:
lnkd.in/productupdates