Mapping your candidate journey will reveal touch points that engage & convert the right talent. Abhishek De, LinkedIn India's Executive Search Lead, and Wendy Herdman, LinkedIn's Customer Success Manager, host a session on optimising your candidate journey through the LinkedIn ecosystem including a demo of the next generation of LinkedIn Recruiter - empowering you to find the right candidates, faster.

1. Optimising Your
Candidate
Journey

2.  Everyone on the line is muted
 Please type questions into the chat box to the right of the screen
addressed to All Panelists
 Use #nextgenrecruiter to share learnings from today’s webinar
 The presentation and recording will be sent via email after the webinar
Housekeeping notes:

3. Abhishek De
India Executive Search LeadWendy Herdman
Customer Success Manager
Speakers

5. Today’s Agenda
#hiretowin
1
Identify the stages within
a candidate journey
(4 stages)
2
Mapping candidate
journey
3
Best-practice
recruitment
tactics at
each stage
(with examples)
4
Preview of LinkedIn
Recruiter

6. The stages within a candidate journey
2
Identify the stages within a
candidate journey
1
Mapping the journey
3
Best practice recruitment
tactics at each stage
4
Preview of Next Gen
Recruiter

7. The power has shifted to the candidate
“Why do you
Company First Candidate First
“Why do you want
to work for me?”
“Let me help you
understand us”

8. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
.

9. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting
Exploring channels to find and
learn about opportunities and
general information.

10. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is peaked
and prompts them to conduct
further research specifically
about your company and
opportunities.

11. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is peaked
and prompts them to conduct
further research specifically
about your company and
opportunities.
• Your recruitment marketing
efforts have been successful
and the candidate has made
the decision to apply to your
job.

12. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is peaked
and prompts them to conduct
further research specifically
about your company and
opportunities.
• Your recruitment marketing
efforts have been successful
and the candidate has made
the decision to apply to your
job.
• Finally, the candidate has
accepted the offer and has
been hired. New hires may
feel self-doubt, anxiety, and
may experience information
overload during first few
months of employment.

13. Mapping the Candidate Journey
1
Identify the stages within a
candidate journey
2
Mapping the journey
3
Best practice recruitment
tactics at each stage
4
Preview of Next Gen
Recruiter

14. Mapping Your Candidate Journey
Candidate Journey Map
Emotional level

15. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

16. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

17. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

18. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

19. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

20. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

21. Best-practice recruiting tactics at each
stage
1
Identify the stages within a
candidate journey
3
Mapping the journey
2
Best practice recruitment
tactics at each stage
4
Next Gen Demo

22. Candidate Journey - Discovery
The experiences that job seekers and candidates go through throughout their job hunting.
LinkedIn Ecosystem
• Company Page
• Employee Networks
• Work With Us
Other Social Media Platforms
• Glassdoor
• Facebook
Content
• Elevate

23. Candidate Journey - Discovery
The experiences that job seekers and candidates go through throughout their job hunting.

24. Candidate Journey – Attraction
The experiences that job seekers and candidates go through throughout their job hunting.
LinkedIn Ecosystem
• Job Slots/Posts
• Career Page
• InMail
• Sponsored Content – New or
existing employees
Content
Leverage employees long form
post

25. Candidate Journey – Attraction
The experiences that job seekers and candidates go through throughout their job hunting.

26. Candidate Journey – Application
The experiences that job seekers and candidates go through throughout their job hunting.
Channels
• Job applications through
LinkedIn
• Job applications through
Applicant Tracking System
(ATS)
• InMail
• Referrals

27. Candidate Journey – Application
The experiences that job seekers and candidates go through throughout their job hunting.

28. Candidate Journey – Hired
Channels
• Referrals
• Lynda.com
• Sponsored Content – New or
existing employees

29. Candidate Journey: LinkedIn Recruiter
Preview

30. New smart suggestions help you intelligently refine your
search to uncover hidden talent
Smart suggestions
tap into LinkedIn’s unique
data and insights to surface
relevant and trending terms
you may have missed.

31. Spotlights show you where to focus your energy, by
quickly prioritising warm leads
Spotlights let you
easily filter results for
candidates who are
more likely to engage

32. A closer look at Spotlights
Engaged with your Talent
Brand
People who have public activity on your Talent Brand:
sharing, liking, or commenting on company updates, job posts, or Sponsored
Updates, or following your company page
Have recruiting activity
People who have had some action taken on them by recruiters at your company using
LinkedIn Recruiter
Past applicants
People who have applied to your company before via LinkedIn Job Posts and Job
Slots.
Company connections People who are 1st degree connections of employees at your company.
Competitors’ talent pools
People from the top 10 companies and schools that companies similar to your’s tend
to source from
Haven’t changed roles in a
few years
People who have been in their current role for 1-5 years

33. Key Takeways
1. Be Candidate First: Recruiting is a candidate journey and each stage is important.
2. Think about your own company's candidate journey, and map your recruitment
marketing ideas to each stage
*as a follow up we'll send you an e-book with some helpful suggestions on how to go
about this
3. Start your LinkedIn Talent Solutions journey. Request a demo of the next generation of
LinkedIn Recruiter through link in chat box.

34. Q & A

35. Let’s Connect
Request a demo of LinkedIn Recruiter
through link in chat box. Abhishek De
India Executive Search Lead
Wendy Herdman
Customer Success Manager